Strategic Marketing for Aston Martin in Romania

Strategic Marketing
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EXECUTIVE SUMMARY
Current report is based on the strategic marketing that refers to the important activity in
which company can develop their unique and famous brand image at market place that is totally
differentiate from its competitors. In this, Aston Martin wants to expand their business in new
market i.e. Romania to introduce their new electric car. The main focus of this company is to
serve products which is completely eco-friendly and also protect environment from any kind of
harm. Project includes various models and analysis that help company in evaluating the external
environment. With the assistance of this, organization can easily enter into new market and tries
to accomplished its competitive image by serving quality services to its customers as per their
needs and wants. By this company can easily capture larger market share from its competitors at
new market place.
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Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................1
PESTLE Analysis of Aston Martin.............................................................................................1
Different modes of market entry.................................................................................................3
Concepts of market segmentation and targeting critically evaluate the potential target.............5
Porter Generic strategy................................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
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INTRODUCTION
Strategic marketing is refers to the methods by which company can differentiates itself
from its competitors by offering quality and valuable services to its customers as per their needs
and wants. Mainly, it is a process of implementing mission by particular process that contributes
in maximising the profitability level (Chernev, 2018). This is possible by proper planning,
developing and implementing all the necessary aspects of marketing that assist company in
meeting customers needs and wants. Thus, it important for management of business organisation
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