Strategic Marketing - Report Plan

This report discusses RSBruce's recycling batteries service, including a brief analysis of the market, STP analysis, and marketing mix. The company is providing this service for improving the environment and reducing the cost for customers. The report also covers coordination between different departments and the role of internal marketing and resources and capabilities required.

Strategic Marketing -
Report Plan

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
Description of the product/ service ............................................................................................3
Give a brief analysis of the market ............................................................................................4
Give a brief analysis how will the company will to STP analysis .............................................5
Explain the marketing mix in context of the service which is been offered to the customers ...7
Discuss the coordination between different department and the role of the internal marketing
as well as resources and capabilities which are required ...........................................................9
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
The marketing strategy refers to the game plan of the business organisation for reaching
the prospective consumers and turning them into customers for their products and services. The
term marketing plan details the strategy that the business organisations may use to market their
products. The plan included the various activities such as targeting the market, value proposition
of the brand, campaigns that need to be initiated, the various metric to be used for the effective
working operations ion the business enterprise. It is very important for the organisation to have a
strategic marketing plan because it helps in having the solid marketing strategy that will help in
evaluating the higher profits for the business. Also, it helps in evaluating the opportunities which
are available in future effectively. Here in the report a organisation RsBruce is taken into
consideration which is a global leader in the Nitric acid plant cleaning and recovery of the
precious metals from nitric acid plants. At the recent it has launched a service of recycling
batteries(Abdul Fadeel, and et. al., 2021). This report will include various topics such as a brief
description of the product or service, brief analysis of the market and current trend, STP analysis,
marketing mix and at last the coordination between the different departments and the role of the
internal marketing and also the capabilities and resources which are required in the service
provided by the business organisation.
TASK
Description of the product/ service
As innovation is the process which is undertaken by an individual or the business
organisation to conceptualize the brand new products or service or to approach the existing
products, processes and ideas in a new and different ways. It is the important for the business
organisation to keep innovating themselves according to the time and technology. As there is
increase in the growth and change which provides the great opportunities for the business
enterprises. The innovation helps the companies to grow faster. Here the discussion on the
service of the recycling batteries. The company RSBruce have launched the first ever Lithium
battery recycling service in the United Kingdom. According to the university of Warwick, it has

been expected that from the year 2035 every new passenger car sold across the country will be
transformed into the electric ones and will contain a lithium-ion batteries. The company is trying
to invest in the new equipment to offer whole life cycle lithium-ion batteries recycling services
completely in the house(Almarzooqi, Mnatsakanyan and Muruaga, 2019).
It is becoming the most important aspect to reuse the material which has been wastes and also
spoiling the environment. The millions and trillions of the metal is been disposed into the rivers
which is spoiling the environment. It is the time to reuse those metal and transform them into the
new one. When it comes to recycling of batteries, the most of the companies in the United
Kingdom export their end of life units to Europe and the other parts of the world. As there is no
capacity of transitioning for Lithium-ion batteries recycling the the United Kingdom, this needed
to be address by the various business organisations for this growing challenge in the world.
The company is trying to make things simpler, cheaper and for the betterment of the
environment and as well as for the customers by providing the full service lithium-ion battery
recycling. This will help in reducing the cost for the customers, also it will help the companies in
lowering the carbon footprint. The company is trying to prevent the loss of the valuable materials
by keeping the precious metals recovered from the wastage which is found with the mechanics.
Also the company focus on the welcoming the customers who wants that their products should
be recycled such as the batteries which been disposed off due to the excess use. The company
takes the responsibility of the clients whose products are been given to them for the recycling
process(Berisha and et. al., 2021).

Give a brief analysis of the market
The global battery recycling market is expected to grow at the more than 15 percent over
the year 2020-2025. there are various things or the factors which are responsible for making the
concern of an individual over the topic of recycling the batteries. The amount of the batteries
waste which is disposed over the rivers and this is been created a bad and impacting the
environment very dangerously. The people are more aware about it and there is concern been
identified in the minds of the people towards the recycling batteries to save the environment.
Also the strict government policies have made is a serious issues which need to taken into
consideration by the various business organisation. As there is increase in the usage of the
lithium-ion battery due to the decline in the lithium-ion battery prices and there is been observed
that the growing adoption of the electric vehicles is been rising. This has been bringing the
concern over the battery recycling market during the forecast period. This market has created the
various opportunities for such companies who are initiating in the battery recycling.

The main competitors for the RSBruce can be the Tesla, keiaisha which is worlds largest
famous company known for tan forming sustainable energy with launching the electric cars,
solar and renewable energy solutions for homes. The cars are designed in such a way that it
stores battery. This is been the strongest competition for the company. The company can focus
its objective of the recycling of the metals which is been disposed over the rivers. The recycling
battery is becoming the hot issue for saving the environment and this concept has been becoming
important in the market(Hill, A., 2020).
The customer attitude on this market is in a positive way as now a days people are getting
more concern about the sustainability and saving the environment by reusing the products which
can be recycled. It is been observed that the most of the pollution is caused by the vehicles and if
the batteries are been recycled it will save the environment. the customers current attitude
towards this issue is that the most of the people are preferring to give their car batteries to such
companies which can recycle it. This will help in reducing the cost as well as save environment
from the harmful effects which is been created by the various things. The recycling of batteries is
becoming the concern issue in the minds of the people.

The company can have various opportunities with this initiative of recycling batteries
which will give an advantage to the company. As this is the main concern of the individuals. The
recycling batteries will help in the sustainability and also in saving the environment. This
strategy can help the company in attracting more customers with recycling the used batteries. As
people are more aware about the sustainability and the process of the recycling batteries the
customers are attracted as the company allows the clients who wish to give their products for
recycling(Hirunyawipada and Xiong, 2018).
The growth in the market trend in the recycling batteries is been emerging as every one is
now a days conscious of saving the environment and the material for the future generation. It is
important for the businesses t to analyse the current market trend in the society.
Give a brief analysis how will the company will to STP analysis
The STP analysis is the three step process which allows the business organisation to plan
before and helps in the marketing strategy. This is the most commonly used tool by the various
business organisation in order to promote the products or service in the market. This is the before
hand strategy which need to be considered in order to find out the right set of customers fo the
product or service offered by the business enterprise. It is very important aspect for the
organisation because the potential customers can only give the best results to the company and
finding the potential customers requires a deep analysis by the marketers. Here is the STP
analysis in context of RSBruce and the service which it is offering of recycling batteries:
SEGMENTATION- it is the practice of dividing the target market into approachable
groups. It is very important to divide the market segment into smaller so that the company can
focus of the wide range of the customers. There are different basis on which the company can
segments its customers which are explained below:
 Demographic- This basis sorts the elements on the basis of age, gender, occupation etc.
This is the most commonly used basis of segmentation for the products or the service. In

this element the organisation analyse the use, how often it is used, and the number of
people use the product or service in their day to day life.
 Geographic- The business organisation over here can segments its costumes on the basis
of the country, region, geographical boundaries. This is the most important factor to
consider for the organisations because it is very important that the product or service
offered in a region where there is use of it by the customers( Hsu and Chen, 2018).
 Psychographic- This aspects considers the consumer behaviour which help the business
organisations to segment their customers.. the organisations consider the lifestyle,
personality traits, values, opinions, and interest of the consumers in the offered product or
service. For example, the market of the gym and fitness consider this aspects and segment
their customers who are more concern about their health.
 Behavioural- this is the segment on which the companies can consider the attitude,
buying pattern of the customers. The company can use this trait to segment its products or
service in order to attract the large customers.
From the above discussion it i9s identified that the company can segments its service on
the geographic basis where it will cover the area United Kingdom. The regions where there are
large number of the auto mobile industry so that if there is need to the recycled batteries by the
industry they can easily purchase it. The company consider the country and region basis for
segmenting its services( Malarvizhi, Nahar and Manzoor, 2018).
The company can segment on the basis of the psycho graphic by knowing the lifestyle of
the people and the people who are environment friendly can help the marketer to segments on
those basis. This can help in segmenting the wide range of customers for the company.
Targeting- It is a marketing strategy that breaks the large market into smaller segments
so that the company can focus on the specific group of customers which are valuable for the
business organisation. The company can target the people who are using the vehicles and the
auto mobile industry. The main target of the company will be the industry or the manufacturers
of the cars which need the products such as batteries and as the people are more aware about
being environment friendly they might require the recycled batteries. This will help the company
to attract customer sand as well as target the big industries. This can increase in the sale so the
company and more of the profits. It is very important for the organisation to set the target

customers because it will help the company to focus on that particular segment which will give
value to the compan( Phillipov, 2019).
It is very important for the organisation to target the right set of customers which can give
the competitive advantage to the company. The company can concentrate on the specific group
of people who ae interested in giving the parts of the car to such organisation who can recycle
the parts and invent into the new one.
POSITIOINING- It is the concept of associating and developing a brand mage in the
mind set of the customers. It focus on how the companies position or differentiate their product
or service from its competitors. It is the most important aspect to create a image in the minds of
the customers are there are various same kind of brand providing with the same product or
service which can confuse the customers to choose among them. It is valuable strategy to
position themselves in the market so that the individual can differentiate the brand or the service
of the company with the other organisation. RSBruce has started with a good initiative of
recycling batteries with in itself is the unique. As becoming concern of the environment it is
important to reuse the thrown away batteries which are been disposed nearby rivers and these
create the harmful effect to the environment. This is the concern which is been in the minds of
the individual and as they prefer the material which can be reused and saves the environment.
This strategy can attract the customers.
This is the essential part for the organisation to present themself in the unique way in
which it has added value to the society and for the benefit of the customers.
Explain the marketing mix in context of the service which is been offered to the customers
The marketing mix includes the multiple areas that need to be focused as a part of
comprehensive marketing plan. The marketing mix includes the 7 P'S which need to be
elaborated and the organisation need to define so that the functions of the organisation can be
conducted smoothly. The various P'S are discussed below;
 Product/ service- It is the item or the service which is offered by the business
organisation to its customers. The company need to broadly define its product or service
in order to give the appropriate information to its customers. The company RSBruce
provides various services such as precious metal recovery, Nitric acid plant cleaning, toil

processing, and initially it has launched a service of recycling batteries. The company is
providing this service for improving he environment(Pinegar and Smith, 2020).
 Price- This is the most common strategy which need to be taken care by the
organisations. The price is the cost which the customer is ready to pay in purchase of the
product or service. It is important for the companies to keep their prices which can satisfy
the customer and the individual is ready to pay for it. There are various pricing strategies
which can be adopted by the company. The company can focus on the economy pricing
as the service which it is providing is to save the money and the environment. The
recycling of batteries requires a more attention and it is a service which is usually liked
by the large set of customers(Shih and et. al., 2019).
 Place- This is referred to as the channel of distribution of the product or the service. It is
very important for the business organisations to place their product or service on trhe
right place so that it is easily accessible for the customers. RSBruce will use this strategy
in such a way that it will target the geographical areas where there is establishment of the
auto mobile industry so that they can easily purchase the recycled batteries. Also, the
company will be placed in the United Kingdom areas where there is use of the vehicles
and there is need to the recycled batteries by an individual.
 Promotion- It is the activities which the organisations take into considerations in order to
promote its products or services. There are various activities by which the company can
promote such as advertising, sales promotion, discounts, offers etc. The business
organisations can make use of the digital technologies and platforms for the making the
promotion and making people aware about such initiative taken by the business
organisation. The company can use the social media platforms for giving information
about the service. The most beneficial can be Facebook and Instagram which will help in
attracting customers. As these platforms are used by the millions of people are it create a
impact on the customers mind( Sleep and Hulland, 2019).


 Process- As the batteries contains the poisonous chemicals and heavy metals which are
been dumped nearby the rivers and it is affectedly very badly to the environment. The
process of recycling batteries which can be used in the different other forms such as in
the mobile phones, lamps , cars etc. it is very important for the environment that the
batteries which are been disposed can be reused. The recycling battery has a long process
first the lead batteries need to be gathered from the disposable points. Then those
batteries are break into parts. Then it included the separation of the different parts of the
batteries from the plastic it contains. Then during the proc3ess the thermoplastics is been
removed from the batteries. Then a liquid solution is used to extract metal from the
material. After this the batteries are recovered into the different parts and made ready to
use.
 People- This included all the members in the business organisations which are involved
for completing the task for the business organisations. The staff members are the people
of the company which are the valuable person that provides the profits for the business
organisation. The company needs to focus on the employees who are giving them the
benefit of the completing the desired goal of the company( Wang and et. al., 2021).
 Physical evidence- This is the place of the evidence of the company which are the
trademark s that the people can find it easily. The factory of the company is the physical
evidence of the company where it manufacturers. The company has the thermal power
plant where it provides various services such as toil processing, precious metal recovery,
Nitric acid plant cleaning, battery recycling. Also the company can focus on the brand

image by the interior of the factory and maintaining the good infrastructure in the factory
will the creating a good image of the company.
Discuss the coordination between different department and the role of the internal marketing as
well as resources and capabilities which are required
The different departments of the business organisation will have to coordinate with each
other in order to provide the best service to its customers. The different departments such as the
finance department need to plant the budget for the recycling batteries and the other tasks which
will be needed in order to completed the desired goals and objectives. The operation department
will help the company in processing fast as much is can. All the departments are coordinated
well in in order to work collectively and effectively. The HR department will manage to hire the
talent which can perform such activities and have a knowledge of the job role. Where the
production department will help the other department in allocating the resources so that there is
no shortage of the supply of the resources. All the departments are interrelated and help each
other in order to be an effective. The marketing department will help in making aware about the
product or service to increase the sale of the company(Wu, Mackenzie and Sharma, 2020).
The role of the internal marketing is that how the product or service will be marketed in
order to attract customers and increase the sales of the company which will lead to increase-in
the profits of the business organisation. It is very important for the organisation to make aware t
its customers and provide the right information of the product or service.
There are various components which are required in the recycling batteries such as steel, plastic
and paper, zinc and manganese components. The high labour intensive is required in extracting
the disposable batteries from the waste and the people who know how the machines work in
converting the batteries to reuse( Zhang and et. al., 2019).
CONCLUSION
From the above report it is concluded that the marketing strategy refers to the game plan
of the business organisation for reaching the prospective consumers and turning them into
customers for their products and services. The term marketing plan details the strategy that the
business organisations may use to market their products. The plan included the various activities
such as targeting the market, value proposition of the brand, campaigns that need to be initiated,

the various metric to be used for the effective working operations in the business organisations.
The service which is been taken into considered is the recycling of batteries. This is the most
common issue which need to be addresses by the organisations and the dumped batteries are
been affecting the environment and the health of the people very badly. The service which is
been provided by the company RSBruce is the recycling of batteries. After the market analysis it
is been identifies that this can be attractive strategy and the innovation which can attract
customers. The different departments of the company are well coordinated in order to achieve
the goals of the company. The HR department help in hiring the talent which is required by the
organisation. There is the use of the various machines and the resouces which can help the
organisation in recycling the used batteries into new one. This will create the brand image and
help in sustainability.

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