Analysis of Marketing Communication Strategies
Added on 2020-01-28
7 Pages1746 Words58 Views
Strategic Marketing
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3ACTIVITY 3....................................................................................................................................34.1 Identifying a range ofstrategies that can contributeto their businessescompetitive advantage................................................................................................................34.2 Analysis ofmarketing communicationstrategies for the business...........................................................................................................44.3 Analyzing marketingstrategies and how they canbe implementedby the organization,including resource andmanagement implications...........................................................................................................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................72
INTRODUCTIONFollowing activity is based on the scenario, where the consultancy firm Total MarketingSolutions is developing marketing strategy for organisation. The following report will includevarious marketing strategies that helps the organization in achieving competitive advantage overits competitors in the market (Kortmann, 2015). Also will analyze various marketcommunication strategies in the context of organisation. Later will also analyze variousstrategies and process of implications by the organization including resource as well asmanagement applications. ACTIVITY 34.1 Identifying a range of strategies that can contribute to their businesses competitive advantageThere are various strategies that cab be applied by organisation to attain competitive advantageover its rivals in the automobile industry. Those are:1.Segmenting- Under this organisation is required to divide entire market intodifferentsegment. It can be done on the basis of luxury as well as premium products. It can go onfor producing different products for the different segments of group people. For example-Should produce a classic and luxury car for the high societal customers. Whereas, isrequired to manufacture suitable, comfortable as well as affordable car for premiumrange customers. 2.Targeting- Under this the chosen automobile organization is required to evaluate eachmarket segments attractiveness as well as select one or more segment to enter in. Itcannot place one single strategy on entire segments and so is required to focus onparticular segmented target. It can target more on luxury societal people as they are fondof luxury cars (Krush, Sohi and Saini, 2015).3.Positioning-Positioning involves process of arranging a product to occupy a distinctive,desirable as well as clear to the competing products for enhancing the sales of theproducts. 4.Branding-Brand is a name, term, sign, symbol design or a combination of them intendedto identify the products of the organisation and to differentiate them from other3
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