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BC 31-3 Strategic Management

   

Added on  2020-04-21

19 Pages3691 Words73 Views
Running head: STRATEGIC MANAGEMENTStrategic ManagementName of the Student:Name of the University:Author’s Note:
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1STRATEGIC MANAGEMENTTable of Contents1.0 Introduction................................................................................................................................32.0 Opportunities and Threats through PESTLE.............................................................................32.1 Opportunity of Avon in Industry...........................................................................................52.2 Threats of Avon in Industry...................................................................................................63.0 SWOT Analysis for Strength and Weakness.............................................................................74.0 Resource and Capability Analysis through VRIN.....................................................................85.0 Industry Competitiveness through Porter's Five Forces Model.................................................95.1 Threat of New Entrants..........................................................................................................95.2 Threats of Substitutes..........................................................................................................105.3 Competitive Rivalry.............................................................................................................105.4 Bargaining Power of Suppliers............................................................................................105.5 Bargaining Power of Buyers................................................................................................116.0 Generic Strategic.....................................................................................................................126.1 Cost Leadership...................................................................................................................126.2 Differentiation......................................................................................................................126.3 Focus Strategy.....................................................................................................................137.0 Growth Strategies....................................................................................................................147.1 Market Penetration...............................................................................................................147.2 Market development............................................................................................................14
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2STRATEGIC MANAGEMENT7.3 Product Development..........................................................................................................147.4 Diversification.....................................................................................................................158.0 Conclusion...............................................................................................................................15Reference List................................................................................................................................16
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3STRATEGIC MANAGEMENT1.0 IntroductionStrategic management is related to development of major goals and objectives of anorganization through assessing its external and internal markets (Daspit et al. 2017). This studywill select Avon Cosmetic Company for analyzing its strategic marketing. It is the most populardirect selling beauty product company in the world (Avoncompany.com 2017). The study willassess the opportunities and threats of Avon through PESTLE analysis and assess its strength andweakness through SWOT analysis. Furthermore, the study will also analyze the industryattractiveness through porter’s five force analysis. The study will discuss the generic strategy ofthe Avon for industry competitiveness. Apart from that, Avon should discuss the Ansoff Matrixfor demonstrating the growth option of the organization. 2.0 Opportunities and Threats through PESTLEPESTLE ANALYSIS OF AVONPOLITICAL FACTORPolitical stability of the developed country leads to businessgrowthThe levels of corruption in some developing countries hamper thegrowth of businessFree trade agreement policy can help in international expansion ofAvonIndustrial safety regulation regarding beauty products may hamperbusiness Political support for industry growth often foster business growthof AvonECONOMIC FACTORDeveloped and growing economic condition of developed anddeveloping countries enhances the profit potentiality of AvonFrequent fluctuation in inflation rate in global market may hamperbusiness Currency fluctuation among international countries often hamperthe profit level the businessReduced labor cost in developing countries reduce overall businesscostGrowing economic condition often reduce the interest rate of thebank loans
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