MG529 Strategic Marketing: Market Analysis, Implementation, and Recommendations for Tesco Plc

Strategic Marketing

Contents
INTRODUCTION...........................................................................................................................3
TASKS.............................................................................................................................................3
Market analysis including competitors analysis, stakeholder analysis, customer analysis,
macro and micro economic forces which affects the company...................................................3
Strategic implementation.............................................................................................................6
Gantt chart...................................................................................................................................9
Budget........................................................................................................................................10
KPI.............................................................................................................................................11
Recommendations..........................................................................................................................11
Conclusion.....................................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Market analysis assists a corporation in determining the ongoing and prospective demand for a
commodity. The firm should consider a market's future attractiveness by analysing opportunities,
strengths, and weaknesses. This project will discuss the many aspects of market research,
including such competition analysis, market size, stakeholder engagement, and customer
analysis, all of which aid in the identification of important strategic marketing goals
(Säynäväjärvi, 2019).
TASKS
Market analysis
a) Market Size: It essentially refers to the quantity of possible consumers for the products or
services. It's critical to comprehend your target market. Whereas all big retailers boosted their
revenues, Tesco maintained its share of the market, representing for 27.9% of the market. Tesco
is one of the biggest grocery merchants, with over 2,318 locations and over 326,000 employees.
Tesco.com, a division of Tesco, offers internet services.
b) Competitors analysis: Competitive analysis aids in the improvement of a product or service
in order to best represent the intended people and generate income. Customer base, rivals,
environment, client testimonials, unique selling proposition, advantages and shortcomings should
all be included (Shirasaki, Kobayashi and Aoyama, 2019). Tesco is a prominent grocery store
and distributor in the United Kingdom. Its main rivals are Sainsbury's, ASDA, and Morrison's,
known as the "Big Four" in the UK.
c) Macro and Micro economic factors – Internally and externally influences have varying
impacts on the business.
SWOT Analysis of Tesco Plc
Strengths
 Tesco Plc's goods are now more
pleased with the product due to
technological advances, which has
allowed the corporation to move data in
response to customer needs.
 Tesco Plc has formed a powerful
Weaknesses
 Controlling the budget is inefficient
and counterproductive. The liquid
assets percentage and availability ratio
have an influence on the company's
ability to utilise its funds more