Strategic Marketing for UK Watch Group Ltd in China Market

MG624 STRATEGIC
MARKETING

EXECUTIVE SUMMARY
Strategic marketing is the process of ensuring strategy that is capable of attacking larger
number customer through enabling appropriate practice regrading price, promotion, etc. the
current report has been prepared for providing significant knowledge regarding development of
new product for offering into new market. It is recommended to UK WATCH GROUP LTD
which is British company offering new smart watch with containing number of distinct features
in China market. It has involved macro analysis through PESTLE technique for gaining depth
information about sector. Current study has highlighted market entry options, segmentation and
targeting and porter’s generic strategies such as cost leadership, differentiation and focus

TABLE OF CONTENTS
INTRODUCTION.....................................................................................................................................4
MAIN BODY.............................................................................................................................................4
Recommendation the product & country & conducing the macro analysis along with solutions.............4
Explaining the market entry option..........................................................................................................6
Describing the market segmentation........................................................................................................8
Applying porters’ generic strategy.........................................................................................................10
CONCLUSION........................................................................................................................................11
REFERENCES........................................................................................................................................13

INTRODUCTION
Strategic marketing is concerned with utilization different effective techniques in order to
attain the competitive advantages so that achieving organizational goals can be become possible.
In the current era, it is important for company to pay attention on developing effectual &
strategic marketing strategy which is helpful in achieving organizational goals and objective. The
current report is based on providing the marketing solution to the UK WATCH GROUP LTD
which is offering the new distinct product in the country China. The main objective of the
current report is highlight the crucial information which is required to be taken into consideration
for having successful business operating in the specific country. The current report will comprise
macro analysis by conducting PESTLE so that opportunities & threats can be identified. The
current report will involve market entry option, segmentation and porters generic model so that
depth insights for offering new product can become successful.
MAIN BODY
Recommendation the product & country & conducing the macro analysis along with solutions
UK WATCH GROUP LTD is one of the British organization that has objective of
expanding its operational practice. The firm is offering new stylish watch consisting number of
features like reading heart beat and signifying the health condition, showing timings & alters for
the problems like atrial fibrillation and sending notification when detecting anomalies, etc. The
specific option is concerned with accomplishing the objective of health conscious people so that
their objective of taking crucial course of action for making improvement can become possible.
The Chinese watch market is specialized for the luxury kind of products which are tend to be
expensive. Operating in the China can be successful as the market is going in the upward
movement. The macro analysis of the market can be helpful in taking decision to successfully
operating in the sector.
PESTLE analysis
It is one of the significant technique which is helpful in accomplishing the objective of
effectively analyzing external factors that ha crucial influence on the smooth functioning of the
organization. The PESTLE evaluation of specified country will evaluate factors like political,
economic, social, technological, legal and environmental.