The report discusses the strategic marketing process for Yorkshire Tea, including market analysis, competitors analysis, customer analysis, stakeholder analysis, campaign strategy, and marketing roll-out plan. It also covers the RACE model and budget assumptions. The report is relevant for MG529 Strategic Marketing course.

Coursework 1: Report: 2500 word Group Report

Create a 2500 word report detailing the strategic marketing plan in response to a client 'live' brief or case study.

Discover Yorkshire Tea's strategic marketing process with market, competitor, customer, and stakeholder analysis, campaign strategy, and marketing plan. Expert guidance available.

Strategic Marketing Process for Yorkshire Tea | Desklib

Strategic Marketing for Yorkshire Tea

This presentation evaluates the strategic marketing of Yorkshire Tea, a traditional black tea brand. It includes market analysis, competitor analysis, macro and micro economic forces, customer analysis, stakeholder analysis, campaign strategy, strategic implementation, marketing roll out plan, budget, key performance indicators, recommendations, and conclusion.

Marketing

Strategic Marketing of Yorkshire Tea

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This document provides insights into strategic marketing, including market analysis, campaign strategy, and marketing mix. It discusses the reach, act, convert, and engage model for effective digital marketing. The document also includes budget assumptions and key performance indicators.

California Intercontinental University 

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Strategic Marketing: Market Analysis, Campaign Strategy, and Marketing Mix

This report provides a detailed analysis of Yorkshire Tea's marketing strategy, including market analysis, competitor analysis, customer analysis, and campaign strategy. It also includes a marketing roll out plan, budget, and recommendations for attracting more customers.

Languages and Culture

Strategic Marketing Yorkshire Tea Report

This document is a strategic management plan for Yorkshire Tea. It includes a market audit, analysis of competitors, stakeholder and customer analysis, and strategic marketing objectives. The document also provides insights into the company's strengths, weaknesses, opportunities, and threats. The campaign strategy for Yorkshire Tea is discussed, along with the target audience, message, and marketing roll-out plan.

Strategic Management Plan for Yorkshire Tea

This report presents a strategic marketing plan for Yorkshire Tea, the 3rd largest tea brand in the UK. It includes market analysis, key marketing objectives, campaign strategy, and tactical implementation. The brand aims to target the younger generation with different flavors of iced tea to gain a competitive advantage.

Strategic Marketing Plan for Yorkshire Tea

This report provides a market audit, competitors analysis, macro and micro factors analysis, and marketing strategies of Yorkshire Tea Company. It discusses how the company became the largest producer of black tea in the UK and how it improved its strategies to regulate the growth of the company. The report also includes customer and stakeholder analysis and references.

Strategic Marketing for Yorkshire Tea

Strategic Marketing of Yorkshire Tealg...

Strategic Marketing: Market Analysis, Campaign Strategy, and Marketing Mixlg...

Strategic Marketing Yorkshire Tea Reportlg...

Strategic Management Plan for Yorkshire Tealg...

Strategic Marketing Plan for Yorkshire Tealg...

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Strategic Marketing of Yorkshire Tea

Strategic Marketing: Market Analysis, Campaign Strategy, and Marketing Mix

Strategic Marketing Yorkshire Tea Report

Strategic Management Plan for Yorkshire Tea

Strategic Marketing Plan for Yorkshire Tea

MG529 Strategic Marketing Yorkshire Tea