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Strategic Marketing Plan | Whole Foods Market Inc Assignment

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Added on  2019-10-01

Strategic Marketing Plan | Whole Foods Market Inc Assignment

   Added on 2019-10-01

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Running Head: STRATEGIC MARKETING STRATEGIC MARKETING
Strategic Marketing Plan | Whole Foods Market Inc Assignment_1
STRATEGIC MARKETING 2Strategic Marketing Plan for Whole Foods Market IncIt has been observed that in the recent times Whole Foods Market Inc is facing some of the problems. One of the main problems that the company is facing at present is regarding marketing or phenomena (Johnston & Szabo, 2011). Throwing light on the above-mentioned statement it can be stated that almost all of the organic food items are mainly sold via the mass market retailers by the Whole Foods Market Inc. It is the trend that is regarded as quite problematic for the company. On the other hand, in a figure it has been highlighted that the Whole Foods Market only has 1.2% of share in the entire grocery market of the U.S. The company has single focus on the high-end produce has alienated a much more price-conscious shoppers and they are also having a lot of issues with the negative price perception.The company is also struggling for developing to develop a working defensive strategy against the lower-priced competition. It is quite vital for mentioning that some of the choices that have been made by the company in terms of their strategy, have forced the firm for making the trade-offs which have been one of the biggest contributors to some of the problems that is faced by the company in the recent times (Turner, Wang & Soper, 2017). Another problem is that when the firm tends to file for an IPO, the short-term profits more or less takes precedence over the long-term value building. There is also some of the supply andpricing related to the company (Falguera, Aliguer & Falguera, 2012). The company is also
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