Strategic Organizational Performance | Report
Added on 2020-02-14
14 Pages4847 Words56 Views
Strategic OrganizationalPerformance1
ABSTRACT The aim of this report is to identify the strategic approaches which are used by Peugeot-Citroen and challenges faced by the company. Stake holder’s analysis is explained in the reportto determine stakeholder's expectations from company. . Moreover, BCG matrix is aninnovative tool which will be used by the company for formulating effective marketing strategiesfor the business. It aids in identifying products that are successful and products which are lesssuccessful. Along with this, stakeholder mapping aid for identifying about major expectations ofthe individual person and it will also help in rendering better and effective services to theshareholders of business. 2
TABLE OF CONTENTSAbstract ..........................................................................................................................................2INTRODUCTION...........................................................................................................................41.1 Background analysis..............................................................................................................4TASK 2............................................................................................................................................52.0 Mission and objectives of Peugeot .......................................................................................52.1 Peugeot group's core competences and capability.................................................................53.1 PSA-PEUGEOT-CITROEN environmental analysis............................................................63.2 Porters five forces model.......................................................................................................84.0 Stake holders analysis of company........................................................................................94.1 Stakeholder Mapping.............................................................................................................94.2 satisfying key stake holders expectation and requirements.................................................105.0 Strategic options...................................................................................................................105.1 BCG/ Position matrix...........................................................................................................105.2 Ansoff matrix.......................................................................................................................11Conclusion ....................................................................................................................................12References......................................................................................................................................133
INTRODUCTION1.1 Background analysisPSA-PEUGEOT-CITROEN is the French car manufacturer company which establishedin the year 1976. It is headquartered Paris (France) in The company makes auto mobiles andmotorcycles using technical innovation (Barrick and et.al , 2015). It is one of the leading carmanufacturer companies of Europe. The company is second largest auto mobile manufactureafter Volkswagen (Amason and Schweiger, 2014). Auto-maker has third rank among all the automaker organisation of Europe. The brands Peugeot and Citroen use distinct marketing structureand sales structure in automobiles. . Its cars are popular among consumer and they holds goodcustomer base. Citroen brand was ranked first in 2014 for meeting customer demand andsatisfaction (Amason and Schweiger,2014). In 1974 PEUGEOT, it has obtained approx 38%share in Citroen. The organisation in 1976 has increased its stake in by 905 and then the group PSA wascreated and it became PSA-PEUGEOT-CITROEN. Group has received financial success in theyear 1979. The PSA group has has given employment to 208,500 people in 160 countries, suchas United Emirate, South America and Asia. It has good share holders and stake holders base ..The venture has sold approximately 40000000 auto mobiles worldwide in the year 2014.Company's strength is its LCV’s and it is best seller of small cars and vans in United Kingdom.Current challenges for the company are some internal factors which are decreasing profit ofcompany./. In the previous two years, the firm has faced a loss of £ 7 billion. In the year 2014for rescue operation of the company, its Chinese partner reduced 9 percent stake in the company.After suffering from net loss of 7 billion, the company has declared that they have statedrecovering from this loss. Its shares fell down to 5 percent to 13 Euros. In the year 2014, it hassigned a deal for rescue with government of France. The company has also signed contract withits iChinese partner. Organisation is also planing to reduces cost of manufacturing by makingmodels which are in demand.. PSA-PEUGEOT-CITROEN group is continuously trying todevelop its position in the market. Company is selling its auto mobiles and vehicles in manydeveloping countries and various other developing regions worldwide. However, company isshifting its focus towards innovation and trying to increase its customer base (Harris and4
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