Strategic Plan for Pro-Go Pty Ltd.

Running head: STRATEGIC PLAN FOR PRO-GO
STRATEGIC PLAN FOR PRO-GO
Name of the Student
Name of the University
Author note

STRATEGIC PLAN FOR PRO-GO1
Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................2
DIFFERENTIATION THEORY:..............................................................................................2
ADAPTIVE THEORY:.............................................................................................................3
PRODUCT STRATEGIES:.......................................................................................................3
Conclusion..................................................................................................................................3
References..................................................................................................................................4
APPENDIX................................................................................................................................5

STRATEGIC PLAN FOR PRO-GO2
Introduction
Pro-Go Pty Ltd., which is known for manufacturing the action cameras that are small
and has a high definition quality picture, was founded in the year 2004 and is now based at
Geelong, Victoria. The company is known for the innovation and type of technologies it
explores with and until the last year has enjoyed a continuous market growth. The company
that realized that most of the mobile companies now have started manufacturing the same
thing.
This report insights about the strategies developed by the company with all its
valuable members to maintain a competitive advantage and be the market leader again.
Aim: developing a strategic plan for Pro-Go to maintain a competitive advantage.
Discussion
The primary role played by a Union official is the representation of the interest of the
workers and also to resolve the conflict, if any, between the employer and the employee of
the company. The union official must have excellent negotiation skills as this would also help
in making the company stable financially.
The strategies that can be used by the official includes:
Differentiation from competitive strategy, analyzer from an adaptive approach, and market
strategies product development are chosen (Thompson, Strickland & Gamble, 2015).
DIFFERENTIATION THEORY:
The organization must focus on a particular thing that it needs to change (Banker,
Mashruwala & Tripathy, 2014). The company realized that good quality video is something
that most of the mobile industries use and sell to the customers. The action camera now must