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Strategic planning: a strategy for strategic planning

   

Added on  2020-05-08

14 Pages2979 Words306 Views
Running Head: Strategic Plan MACVILLEStrategic Plan

Strategic Plan 1Table of ContentsIntroduction......................................................................................................................................2Objectives of the MacVille..............................................................................................................3Timeframe, priority and responsible party of the Strategies........................................................5Role of Responsible parties.............................................................................................................6Cover Statement and Conclusion.....................................................................................................7References........................................................................................................................................8

Strategic Plan 2Introduction Strategic planning is the procedure through which organization could develop plans in order to operate the activities in an appropriate manner for attainment of the organizational goals and the objectives. Available resources of the organization should also be analysed as well as the allocated in the appropriate departments of the organization. Strategic planning is the crucial procedure mainly comes in the action before launching of the new product or new business within the workplace. In order to the attainment of the desired goals and the objectives, this planning is being made. It also involves the crucial activities of the mission, visions, and the targets of the organization. The strategies used to reach to those goals and for the attainment of those objectives; this type of planning is done. Under this report, strategic planning in relevance with the MacVille espresso coffee machines will be done. Organization is planning to set up these coffee machines in Australia. Their main aim is to develop these coffee machines at all states of Australia within the next five years. MacVille has planned to set up the coffee machinesexcept the Northern Territory because organization is not able to find an appropriate repairing agent over there. For the attainment of the adequate place in the dynamic business environment, organization has developed certain objectives and to attain those objectives, KPIs and the strategies will be covered under this report. Apart from this, the strategic plan will be developed in order to discuss the plan’s outcomes with the CEO of the organization.

Strategic Plan 3Objectives of the MacVilleObjective 1: The first objective of the organization to set up espresso coffee machines in every famous and most visited places. This will help the public to get the coffee easily and conveniently as per their requirements and this will be a vending type of machine. MacVille has developed this objective reviewing the demand of the coffee in the Australian states. MacVille has developed this objective with the view to enhance their market presence in the target market (Huang, 2011). Apart from this, organization has the objective to set up these vending coffee machines in whole Australia within next five years. This will raise the organizations revenues as well as it will also be helpful for the consumers to get the coffee at cheap fares. To attain this objective, organization has developed certain strategies such as:The first strategy was developed in relevance with the objective of the organization to set up 200 coffee machines in a year across the Australia in the first phase. But due to certain issues in the Northern Territory and in the north Queensland, organization was not able to match up with their set targets as only 180 machines were installed in the lastyear (Hoskisson, et. al., 2013).Apart from this, organization was willing to set up a warehouse in the Melbourne within2 years of setting up a warehouse in the Sydney. But the actual outcomes did not matched with the expected outcomes and Melbourne’s warehouse is still under construction process. The next strategy was outsourcing for the maintenance of the machines in the major parts of the Australia in order to attain the desired goals and the objectives. The target was set up for the South Australia, Western Australia, Northern Territory, Tasmania and

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