Strategic Plan Implementation Meeting and Review Report

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Added on 2020-06-04

Strategic Plan Implementation Meeting and Review Report

Added on 2020-06-04

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Strategic PlanImplementation Meeting andReview Report

Table of ContentsINTRODUCTION...........................................................................................................................1Part A...............................................................................................................................................1Part B: Strategic plan Review report...............................................................................................2CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................5

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INTRODUCTIONStrategic planning is very important in the every business enterprise by which companycan attain its determined objective within a time period. In this present assignment, a systematicstrategic plan has been discussed which assist to the Pacific Explorer for gain excellentprofitability for its campaign.Part AStrategic planThe main aim of company is to come with full proof plane to enhance the revenue,without leaving any stone unturn. The strategies which have been use by company are consumerBehaviour Benchmark and creative Appeal Benchmark. To attract customer different activity areadvertised to attract them. Using flashing and catching phrase to attract the customer, offeringtem with different benefits, and also inviting a popular celebrity.Overview of 2 strategiesThe first goal was to attract customer to buy there services and enjoy the comfort thatthere cruise provide. To make sure that every person in Australia know about it they use differentmarket strategies they invited Dave Hughes who is known name in household to attract as manypeople as possible (Skulmowski and et.al., 2016). They also come with the strategy to target eachtype of customer by including different activities which can attract all type of customer for. e.g.to attract family they introduce many activities in context to children. While to attract youth theyhave introduced five star dining experienceDelegation of responsibilityTo make sure each and every work without a hitch, responsibilities are distributed amongsubordinate, by allocating them with define task, teams are made to look after all the work fore.g the first team is elected to look after the marketing which make sure that there is properadvertisement, and there offer is visible everywhere like hoarding sites television etc (Pappas,2016). Another department make sure that whatever benefits they have offered to there customerare provided to them. One team is designed to look after all the matter regarding Dave Hugheslike contacting him, bringing him to cruise to look after his comfort etc.1

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