Strategic Planning

Strategic Planning

Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Explaining organisational vision, mission, strategy and business plans and the relationships
between them...............................................................................................................................1
Analysis of external factors affecting organisations....................................................................2
Evaluating how stakeholder expectations influence organisations.............................................3
TASK 2............................................................................................................................................4
Analysing the mission and vision statements of organisations...................................................4
TASK 3............................................................................................................................................4
Explaining the importance of review in developing organisational strategy and business plans4
Evaluating the tools which can be used to review organisational strategy and business plans...5
TASK 4............................................................................................................................................6
Analysing strategy options..........................................................................................................6
Analysing criteria for reviewing the potential strategy options...................................................7
TASK 5............................................................................................................................................7
Explaining the structure of a plan needed to deliver the strategy................................................7
Explaining how stakeholders are involved in the formulation of the plan..................................8
Analysing dissemination process to ensure stakeholders are informed and committed to the
plan..............................................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Strategic planning is a process of determining a strategy for an organisation. The process
includes activities of research, direction and making decisions. This concept of strategic planning
helps an organisation to grow and develop with a well executed plan. This concept helps in
developing effective plans for an organisation (Firnkorn and Müller, 2012) The main aim of this
report is to build an understanding about mission and vision of an organisation and how these
aspects can help in provide a strategic direction. In this report, Vista company is selected which
is a multinational organisation. It is assumed that this company is a service provider of
technology solutions. This company provide their services to various businesses including film
industry. The services of this company includes electronic point of sales services, various
software such as movio, numero etc. This report includes a scenario in which Vista company is
planning to review its strategic direction options for which various tasks are conducted. This
report includes analysis of external factors which affects organisations along with evaluating
stakeholder expectations. Mission and vision of the company is also analysed along with
reviewing tools of organisational strategy.
TASK 1
Explaining organisational vision, mission, strategy and business plans and the relationships
between them
An organisational is a combination of various functions which must be conducted in a
proper manner and the elements which make sure that organisation must work in a sustainable
way are its vision, mission, strategy and business plan.
Organisational vision: A vision is a clear and focused view of an organisation which
company is willing to attain in future. This vision provides direction to a company in order to be
successful. Vision is a pre-determined view which organisation tries to achieve in future.
Mission: This is better understood as organisational objective for which company operate
in market. Mission statement of a company is the value in which they believe and what they want
to accomplish (Grover and Kohli, 2013).
Strategy: This is a sum of various actions and processes conducted by a company to
achieve their long term goals. This strategy is related with present period and not future. Strategy
is set by top level management keeping in mind company’s growth aspects. For example, if an
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