Strategic Planning for Brook Organization in the UK

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STRATEGIC PLANNING

INTRODUCTION
• The present file describes the values of external factors
which affect organization in the nation. It measures the
requirements and expectations of stakeholders in the
corporation. It introduces various tools to analyses the
impact of present business plans in the UK. In addition, it
represents position of Brook organization in the current
market.

Strategic Planning
 Strategic planing refers to the process of
defining strategies and taking decisions with
respect to the objectives of the organisation.
 It helps firms in accomplishing their long term
vision

external factors affecting an organisation
 PEST Analysis is beneficial for identifying the external
organisations.
 The factors which affects the business are:
 Political: fiscal policy, monetary policy trade tariffs
 Economic: inflation rate, interest rates, economic growth
pattern
 Social: cultural trends, demographics, population
analytic
 Technological: latest new technologies such as ERP,
CRM, etc

1.1 Importance of external factors
•

 It is easy and simple to conduct proper analysis for
the Brooks.
 It involves cross-functional skills which helps in
getting appropriate outcomes for effective strategic
planning
 It helps in decreasing the impact of threats on the
working of the Brook.
Importance of the external factors