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Develop and Implement Strategic Plans

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Added on  2021-04-24

Develop and Implement Strategic Plans

   Added on 2021-04-24

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STRATEGIC PLANNING AND IMPLEMENTATION FOR MACVILLE
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Organizational Vision, Mission and ValuesVision: Become national brand in 5 yearsMission: Supply reliable, sustainable andefficient coffee espresso machinesValues: leadership development, maintenanceof safety levels, providing environmental andcustomer value.
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Internal and External EnvironmentPEST Analysis•Political: Carbon tax on energy intrusive goods.•Economic: Resource boom, economic growth, home consumer market development.•Socio-cultural: Lifestyle trend of eating out, population growth•Technological: Efficient MIS, innovative heat exchanger•Environmental: Using 30% less energy.•Legal: Removal of tariff on imported merchandise.SWOT Analysis•Strengths: MIS, marketing, service•Weaknesses: Inbound logistics, outbound logistics•Opportunities: New market in Sydney, strategic alliances with suppliers•Threats: Rising rates of interests, Nufix Inc., BeanEx
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