Coles Supermarket Australia Pvt Ltd

Running head: STRATEGIC PLANNING AND MANAGEMENT
STRATEGIC PLANNING AND MANAGEMENT
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1STRATEGIC PLANNING AND MANAGEMENT
Coles Supermarket – Overview
The Coles Supermarket Australia Pvt Ltd is an Australian super market which is known
to deal with the retail business and serves the consumer chain. The company is headquartered in
Melbourne as a part of the Coles Group. The firm was founded in the year 1914 in Collinhwood,
Melbourne by a famous businessman George Coles. Coles in the present era is known to function
in more than 807 super markets all around the country. The supermarkets are found throughout
Australia including several now Re branded BLO. The company is known to have at present
more than 100,000 employee and is working together with its rival company Woolworth which
accounts more than 80% of the Australian Super market (Keith 2012).
The company has presently started its online business to its existing customers. The existing
customers can now sit back at their work stations or home and order their products which are
necessary to them. The Coles online service is known to provide the customers with click and
collect service. The click and collect service is mainly served by the delivery boys which are
employed under the company. Once the product is ordered online in the super market store the
middle management team is known to process the order as soon as possible. After the processing
period the order is then picked up by the delivery boy. There are almost more than 2000 delivery
boy working under the company to serve the customers. The delivery boy select the delivery
address of the products and get the delivery done within the day itself. It is one of the best
process which the competitors of the company lacks in the Australian market Lewis & Huber
(2015).
Coles in the recent time has formed acquisition along with various types of 3 rd party suppliers
who will be able to deliver the goods and services of the company. In the present date the CEO

2STRATEGIC PLANNING AND MANAGEMENT
of the company is George James who is known for maintaining the business in Austarlia. The
company is still expanding with acquisition of new product suppliers. According to the author
the company has recently taken over various food chain suppliers who are dealing in fresh food
services to the customers. In the year 2018 Coles had opened a separate super market which was
mainly a grocery store of fresh fruits and vegetables.
Macro Environment Analysis
Political factors which impact Coles Supermarket
The political factors which may impact the business or the chances of survival are quite diverse
when taking the example of Coles Supermarket. The political factors which are known to affect
the company ranges from the change of the governmental decision making power to the political
regimes (Shaw & Shaw 2019). In case of the multinational companies the political factors not
only put an affect the country where iut is located but also to the geographical origin where the
supermarket operates. Few of the political factors includes :
 The laws that the country enforces especially with regards to the business that is the
government might ban the sales of alcohol and beer inside the super market. The
government might not provide a license to the supermarket.
 A high level of taxation from the government of the country might be able to demotivate
companies like Coles Supermarket from maximizing their profit making power.
 Coles should have to implement a low wage supply to the workers which will mean
higher income and better survival for the company.
Economic factors which impact Coles Supermarket

3STRATEGIC PLANNING AND MANAGEMENT
The economic factors are those which pertain to the economy of the country where the company
is operating in. In the case of Coles the factors which might impact are inflation rate, exchange
rates the interest rate and the gross domestic production. These factors and their resulting on the
company might create an impact on the aggregate demand, aggregate investment by the directors
of the company and business climate. The economic factors which Coles should consider are :
 The economic system on which the company is operating in the Australian market. The
economic systems in Austrian market mainly includes the monopoly, an oligopoly or
something which is quite similar to the competitive economic system of the country.
 The arte of the growth of the GDP in the country is also likely to affect the company. it
will be able to determine how the company will be able to grow in the future.
 The rate of interest will also put an effect in the company as because higher the rates the
greater investment will be meaning more growth for Coles Supermarket (Vin, Gomez &
Colagiuri 2019).
Social factors which impact Coles Supermarket
The social factors which might impact Coles Supermarket is in the society where it operates in
and encompasses the culture of the business, its beliefs and values which is hold by the majority
of the person living in the society. The social impact is not only important for the company it
will be also able to determine the operational aspects for the long run in the country. The social
factors are described below :
 The demographics of the population where the Coles Supermarket is operating in. This
means that the age, gender of the people who are residing in the area. This impacts to the