(Doc) Strategic Planning Solved Assignment
Added on 2021-01-01
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Strategic Planning
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31. Strategic direction and thinking that Vodafone followed within past years.........................3TASK 2............................................................................................................................................41. Review the external environment of Vodafone by using PESTLE analysis...........................42. Presenting Vodafone competitive advantage by using porter's generic strategy....................53. Presenting industry scenario which Vodafone faces by using porter's five force model........6TASK 3............................................................................................................................................71. Vodafone facing strategic drift................................................................................................72. Mission and vision of Vodafone.............................................................................................73. SWOT analysis of Vodafone..................................................................................................74. Applying Business Canvas Model .........................................................................................9TASK 4..........................................................................................................................................101. Presenting strategies for Vodafone.......................................................................................10TASK 5..........................................................................................................................................121. Evaluate the resource implication of the recommendation for Vodafone.............................12CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................15
INTRODUCTIONStrategic planning plays a significant role in every business environment. Strategicplanning is very necessary aspect that helps an organization in order to achieve all the targetedgoals of a company. The report deals with strategic planning of Vodafone, which is the largesttelecommunication company of United Kingdom. The report helps to understand the exactmeaning of strategic planning and a direction that a company follows in the last five years. Thereport also uses an appropriate model that helps to review external environment of a companyand critically analyze the company's competitive advantages among their rivals. The report alsodescribes the industry scenario facing by Vodafone in their existing market area. Further, it alsodescribe the vision and mission of Vodafone with its strategic capabilities. The report alsopresents different strategies to defend their core business and with the help of Business canvassModel, it helps to describe the rationale and logic of how a company creates or capture thevalues with their customers. It also evaluates resource implications of Vodafone and presentsvarious suggestions that a company has to imply in their work area.TASK 11. Strategic direction and thinking that Vodafone followed within past yearsVodafone is one of the largest telecommunication services in UK who offers its servicesto more than 515 million people. In the year 2010, the company offers new internet services fortheir customer's mobile and after that, it launches mobile payment solutions that help to transfermoney. In this way, the company enhances its customer base. In last many years, the companyadopted many strategic planning for the development of its customer base. In the last year,Vodafone announced to merge itself with Idea. It is another largest telecommunication company.By merging itself to another tele-company help to increases its customers base and now it servetheir services up to millions of people. By late 2010, Vodafone also signs up partnership withTelecom Malaysia of three year agreement with Digicel group which helps the customers of freeroaming charges. These two merging option help Vodafone to become one of the most usablenetwork systems in the world (Bryson, Edwards and Van Slyke, 2018). The company also reducetheir calling rates in order to enhance their market share as well as its customer’s base. Ascompared to initial time, the company offers its service in only 26 countries but in currentscenario, Vodafone become the first operator in United Kingdom which offer its best packages in
prepaid as well as post paid services. As per the Annual report 2010, Vodafone increases itsmarket share up to 55 percent which create huge impact on other telecommunication companies.The company's strategy mainly focus in growth of its revenue and improvement in its marginthat help to enhance its base of customers. In the year 2013, the company also signed an agreement with orange S.A. to invest 1billion pound for the expansion of Spain's broadband network. In June 2013, Vodafoneannounces to buy a German company Kabel Deutschland and takes over 7 billion pound andcompete their rivals (McLean, 2018). In the year 2015, Vodafone expand its Russian agreementthat was held in 2008 as a strategic partnership which leads a result to acquire MTS Ukraine andconverted into Vodafone Ukraine. As per the Annual report of 2016 of Vodafone again mergedwith Liberty global Ziggo brand to make itself Vodafone Ziggo group Holding. These are thestrategic planning of Vodafone which helps a company to raise its market share up to greatextent and this is the only way which helps to establish brand image in market & also compete itsrivals.TASK 21. Review the external environment of Vodafone by using PESTLE analysisBy using PESTLE analysis, the company easily check its external environment which ismentioned below:Political FactorsIt is the most important factor that affects Vodafone whileimplementing the strategies.Every small unit of a company must follow the legal,Illustration 1: PESTLE AnalysisSource: PESTLE Analysis, 2018
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