Strategic Planning for Brook Organization Providing Sexual Health Services

Unit 12
STRATEGIC PLANNING
Submitted to: Saheed Ayinde
SUSHILA GHALE: HE03959

Brook

Table of content
1.1 Explain the importance of external factors affecting an
organisation
1.2Analyse the needs and expectations of stakeholders of an
organisation
1.3 Analyse the major changes taking place in the external
environment that will affect strategy
2.1 Use appropriate tools to analyse the effects of current business
plans
2.2Review the position of an organisation in its current market
2.3 Evaluate the competitive strengths and weakness of an
organisation’s current business strategies
References

Introduction
Strategic planning adopted by organisations is the
systematic and planned way to manage the resources
to expand its venture and earn more profitability.
Presentation is prepared to discuss the strategic
planning if Brook, a voluntary sector organisation
provides sexual health services.

Importance of external factors affecting an organization
Voluntary sector providing free and confidential sexual health services get
influenced by number of factors. Factors such as political scenario and
culture, legal aspects prevailing in the country, economic structure,
environmental impacts and technological advancements of the country
affects significantly the functioning of organization.

Political factor
• Government and other legislative bodies in a
country is entitled to control the operations. It
keeps on check on organizations working in all
the sectors
Economic factors
• Economic scenario prevailing in a country
impacts largely on the working of Brook. Factors
such as disposable income of persons, exchange
rate, inflation rate and other related affects the
degree of integration with the countrymen.