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Strategic Planning for Hospitality Industry Assignment - J W Marriott

   

Added on  2020-11-12

10 Pages2755 Words455 Views
Strategic Planning forHospitality Industry 2

Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1............................................................................................................................................11 Contribution of SMART targets to the achievement of strategy implementation on JWMarriott.......................................................................................................................................1TASK 2............................................................................................................................................32. The appropriateness of alternative strategies relating to market entry, substantive growth,limited growth or retrenchment for JW Marriott . .....................................................................33. Different types of performance metrics that can be used in hospitality industry ..................4CONCLUSION:...............................................................................................................................6REFERENCES:...............................................................................................................................8

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