Strategic Planning for the Hospitality Industry

STRATEGIC
PLANNING FOR
THE HOSPITALITY
INDUSTRY

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK 4............................................................................................................................................4
Critically analyse the factors which helps in influencing the successful implementation of the
strategies in business functions...................................................................................................4
TASK 5............................................................................................................................................7
Evaluation of the different performance metrics and how they influences the effectiveness of
business strategies.......................................................................................................................7
Critically evaluate the various key elements in order to manage the strategic change and also
leas the different types of change................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Strategic planning is a process which helps in providing directions or documentation in
order to run business operations. This plan provides a place which helps in recording or tracking
the mission, vision and long term objectives in order to action the plans (Kotler and et. al., 2017).
It is an art of formulating business strategies, helps in implementing them and also evaluating the
impact on the objectives of organisation. In the context of hospitality industry, strategic planning
is helpful in order to define the business strategies, directions and allocation of the available
resources in order to carry out the business functions. In present era, hospitality industry is
growing very fast and for this it is important to do strategic planning in order to increase the
image of company. In this report is based on the Hotel Premier Inn which is the British hotel
chain and the largest hotel brand in UK. Moreover, hotel provide many luxurious services to
their respective customers. In addition to this, Whitbread take over the Premier lodge in 2004
and also merged in it including Travel Inn which is in the form of current business under the
name of Premier Travel Inn and the accounts for 70% of Whitbread's earnings. This report is
going to focus on the examining of various functions which impacts the execution of strategies
and its factors. It also analyse the performance metrics which impacts the efficiency of business
strategies. In addition to this, it also determine the different key elements in order to manage the
strategic changes and leading the types of changes.
TASK 4
Critically analyse the factors which helps in influencing the successful implementation of the
strategies in business functions
Strategic implementation is a process which put plans into actions in order to achieve
desired objectives. It is a written document which describes the steps which helps in reaching the
goals and targets include feedback and progress in order to make sure that the plan is on track or
not. There are many business functions which helps in implementing the strategies and
influences the execution and impact of various levels of forces (Konovalova and et. al., 2018).
Therefore, it is important for an organisation as well as employees too about the execution of
strategies. Involvement of employees is important before implementation of strategies as it helps
in motivation of employees which put positive impact on the implementation of strategies.
Various business functions with the implementation of strategies are mentioned as under: