Strategic Planning for the Hospitality Industry

STRATEGIC PLANNING
FOR THE HOSPITALITY
INDUSTRY 22

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
1. Most appropriate factors to implement....................................................................................3
2. Creative business strategies.....................................................................................................4
3. Critical Success Factor.............................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
Strategic planning is going to get a sense of functioning and working in the market which
would be good for the overall development of the business in market for higher revenue
generation. Due to Covid-19 there are a lot of changes which businesses in the market have to
get so that they will be able to compete again in the market. Intercontinental London - the o2
which is located next to the river Thames and is ranked in the top 50 hotels in the city. The report
is going to discuss factors which needs to be implemented in the hotel, strategies which have to
be implemented in the organization to get back in the competition. There has to be a good control
on the strategies and changes which are coming in the company as well so that the company can
maintain their reputation in the market which the organization has gained over years.
1. Most appropriate factors to implement
It is very important that the customer preference is being given importance in the
organization so that there is going to be higher results. It is important for the company to have
sustainability in the market because the competition is very high in this field and having such a
good and reputed image for themselves in the market therefore it is very important for the
organization to be able to make the right decisions by having the right strategies in the market.
There has to be good planning and decision-making in Intercontinental London - the o2 so that
there are going to be higher results which are going to be present in the organization. It is
important for the company to be able to target the changes which are supposed to be got in the
company so that there is going to be better functioning which is going to be present. The
executive and stakeholders of Intercontinental London - the o2 will have to be included in the
decision-making for having the right strategy which is going to help the business be able to
operate effectively (Quintana-García, Marchante-Lara and Benavides-Chicón, 2018). Analysing
the competitors is also very important for Intercontinental London - the o2 at this stage since the
company will have to make sure that there are higher results which are going to be present and
the organization will be able to capture the market again.
 Delivery at home
It is due to Covid-19 there are a lot of impact which Intercontinental London - the o2 is
having which is why the company will have to change the strategies and measures to be able to
operate and function effectively. Intercontinental London - the o2 will be using guests reward