Strategic Planning for the Hospitality Industry

Strategic Planning for the
Hospitality Industry

Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
Covered into PPT.........................................................................................................................1
PART 2............................................................................................................................................1
Critically analyse the most appropriate factors to implement a chosen strategy.........................1
Research about creative business strategies for Shangri-La Hotel..............................................2
Analyse and evaluate the different performance metrics (critical success factors, key
performance indicators and the balance scorecard......................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Strategic planning is an establishment structure or frame work of explaining its strategy or
direction and making decisions on assigning its assets to pursue this plan of action by
considering its capital and human resource. Several business analysis tools and techniques can be
utilised and implemented in strategic planning. Strategic planning is the official consideration of
a company’s future course. Strategic planning is crucial to an establishment as it offers asense of
direction and outlines measurable aims. Strategic planning is a tool which is beneficial for
leading and directing day to day decisions and also for measuring progress and developing
approaches when moving forward. This written report considers Shangri-La Hotel at The Shard
London for the completion of this document. It is a Hotel which was incorporated in 1983 and
one of the world’s most iconic buildings. At the only five star luxury hotel in London Bridge,
Shangri-La services feel friendly. This hospitality organisation have 202 rooms and suits all with
the spectacular city views, 3 signature dining venues and London’s highest hotel infinity pool.
This document will consider information about the strategic direction of the firm, porter’s five
force analysis and internal and external environmental factors. Further, it will consider
information about strategic options in term of hospitality sector which can be considered by it in
term of expansion. Moreover, it will explain about effective factors to execute to selected
strategy, creative business strategies and different performance metrics regarding business
enterprise.
PART 1
Covered into PPT
PART 2
Critically analyse the most appropriate factors to implement a chosen strategy.
Strategies are considered as normal plan that is utilised through all entities in respect of
attaining its objectives into difficult circumstances. This is critical for enterprises in context of
devising tactics as this key element to become successful. Moreover, this tends to provides
effective decisions through undertaking business scope for effectual success and development
(Baumgartner and Rauter, 2020). Shangri-La Hotel has appropriate characteristics involving
board range of unique as well as higher luxury product or service quality and its differentiated
1