Strategic Planning For The Hospitality Industry

Strategic Planning For
The Hospitality Industry

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 4............................................................................................................................................1
Critically analyse the factors which helps in influencing the successful implementation of the
strategies in business functions...................................................................................................1
TASK 5............................................................................................................................................4
Evaluation of the different performance metrics and how they influences the effectiveness of
business strategies.......................................................................................................................4
Critically evaluate the various key elements in order to manage the strategic change and also
leading the different types of change..........................................................................................5
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Strategic planning is defined as a process through which a plan based on mission, vision,
values and goals of organisation is initiated and using specific strategies and tactics these goals
are achieved. Through strategic management services in hospitality industry are provided on the
recreational basis to consumers for their leisure. Priorities are set, focus is made on energy and
resources, operations are strengthen and it is ensured that all the activities are performed I such
manner so that goals and objectives of the targeted organisations are achieved. Hospitality
industry is one of the fastest growing industry and involving a huge amount of competition (Ali,
2018). In order to perform each activity as per plans and to increase positive image of business
strategic planning will be applied on TAJ Hotel, London. This is one of the largest hotel chain
organisation which is located in 100 destinations. This report is focused on factors affecting
successful implementation of strategies and analysis of different performance metrics. Together
with this certain key elements in managing strategic change and leading type is evaluated.
TASK 4
Critically analyse the factors which helps in influencing the successful implementation of the
strategies in business functions
Implementation of strategies in conducting business operations involves number of
activities that needs to be performed as per plans in order to accomplish targeted objectives.
Strategic planning of TAJ Hotel is presented in a written form so that a complete description can
be presented for performing number of activities. After completion of activities feedbacks are
collected to ensure that variations can be noted and appropriate steps are taken to minimise these
variations. Introduction of strategic planning is important so that a path can be designed to follow
and employees at each level of organisation are well aware regarding their role and
responsibilities as per goals and objectives (Belias and et. al., 2017). Effective involvement of
employees are initiated through strategic planning so that employees in long run can be
motivated to improve their performance. Factors that affects implementation of these strategies
are as follows-
Leadership: It is an art through which an individual motivates and influence a group of
individual to perform certain activities in a pre determined manner. Leadership creates a quality
in an individual which make person able to influence others in order to achieve organisational
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goals. Leaders in hospitality industry business plays important role to inspire their followers and
make them do certain work as planned. Leaders while working in Hotel TAJ make are focused to
bring available talent best of its use. This is performed through identifying potential and quality
of each employee working their and motivating and guiding them to improve their performance
level. TAJ hotels are based and developed on democratic style of leadership (Bouranta, Psomas
and Pantouvakis, 2017). In this form of leadership style employees of the organisation are
provided an opportunity to participated in decision making process. As employees working in the
organisation and they are the one who can make suggestions in more better manner. Application
of this form of leadership provides improved communication and participation of employees and
goals and objectives of business organisation are achieved in more appropriate manner. This
leadership style have influence on-
Employees performance: Providing opportunity to participate and communicate leads to
high amount of motivation among employees and level of their performance will improve.
Sustainability: Business organisations are established to earn profits and sustain for long
duration of time. Meeting all the targets as required and highly motivated employees will provide
sustainability to organisation.
Structural Design: It is a well established process through which organisational
hierarchical system is designed in appropriate manner to accomplish all the activities in targeted
manner. Structure established in businesses helps in allocation of roles and responsibilities to
employees at each level on the basis of their performance. Organisational structure of hotel TAJ
is delegated to the lowest level and flexibility is granted (Buhalis and Leung, 2018). This helps
business organisation to sustain in long run with improved coordination at all the levels. A
divisional organisational structure is used in TAJ hotels and through this all the functions are
performed by a particular department and all the responsibilities for that particular activity
belongs to a particular department only. Factors that influences business strategy thorough
organisational structure are-
 Size of organisation: Availability of size of the organisation affects the organisational
structure. As a small size organisation choose an easy and informal organisational
structure on the other hand large organisations chooses a structured design in order to
perform various activities.
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