Strategic Planning for Hospitality Industry

STRATEGIC
PLANNING FOR
HOSPITALITY
INDUSTRY

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 4............................................................................................................................................1
1. Critical analysis of the factors affecting successful implementation of strategies on business
functions......................................................................................................................................1
TASK 5............................................................................................................................................4
2. Analysis and Evaluation different performance metric for chosen organisation....................4
3. Critical Evaluation of key elements in managing strategic change and leading types...........7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Strategic Planning refers to enhanced and effective planning and implementation of
strategies in a way which enhances the scope of improvement in the functioning of the company
and its current position within the market (Zaitseva, Goncharova and Androsenko, 2016). In
addition to this, it is a highly crucial activity, which reflects the current operations and resource
management of a firm and functions that are required to be adopted to improvise the same and
gain a competitive industrial advantage. The following report is based on Denbies Wine Estate
Hotel, which is a renowned hotel within the hospitality industry of the UK. The assignment
covers implementation of chosen strategies for the company that would help the organisation in
gaining sustainability and effective growth ahead within the market. Moreover, it also covers
critical evaluation of current and future strategies with regards to their likely effectiveness within
the hotel.
TASK 4
1. Critical analysis of the factors affecting successful implementation of strategies on business
functions
Located in Dorking, United Kingdom, Denbies Vineyard Hotel is located situated within
the Denbies Wine Estate and offers around 17 en-suite rooms, along with Vineyard restaurant
(Denbies Vineyard Hotel, 2019). The hotel offers effective and preferable luxury suites and
facilities related to internet, appropriate room service, food and beverage and accommodation for
people within the UK and visitors in the country.
However, every organisation within the hospitality industry is required to enhance the
scope of their effectiveness within the market. Moreover, there are several strategies which are
required to be formulated, so that the company could attain its business objectives more easily.
In this context, below is the critical analysis of the factors affecting successful implementation of
strategies on the functions explained below:
 Leadership:
One of the core function within any organisation is related to leadership, which is a
practice associated with leading the company towards success (Solnet, Kralj and Baum, 2015). It
is essential that an effective strategy is formulated and implemented in terms of enhancing the
leadership practices within the organisation. In terms of Denbies Wine Estate Hotel, “Strategic
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Leadership” is one effective strategy which would be followed effectively. Furthermore, the
strategy would be implemented in following ways that are mentioned below:
◦ Distribution of Responsibility: One of the biggest and the most effective ways through
which the leadership would be adopted is in relation to distribution of responsibilities
within the hotel. Each department would be having their separate leaders, who would
be responsible of leading the team.
◦ Communication: Another way through which this strategy is implemented in context
of creation of a constant communication network within the organisation where each
unit would be connected amongst one another.
◦ Experienced Based Learning: Development opportunities would be providing by the
leaders to subordinates to enhance their learning through providing them effective
experience (Shkurkin and et. al., 2016).
However, there are several factors which would be affecting the implementation of the
success strategy in relation to leadership. Such factors are discussed below:
◦ Performance: It is a most important factor that influences and impacts the
implementation of the above strategy. Strategic leadership requires the team members
to be highly competitive and skilled. On a positive note, performance of employees
within the company is very good, which reflects an appropriate implementation of
strategic leadership in the organisation.
◦ Objective: Apart from customer satisfaction, the prime agenda of the firm is related to
being carbon neutral and enhancing practices related to green tourism (New hotel at
Denbies Wine Estate aims to be carbon neutral, 2019). This aspect would facilitate
the implementation of strategic leadership within the organisation as this would help
the firm in developing strategies that is in adherence to this objective.
 Structural Design:
Another important business function is related to the design of the structure of the
organisation. This function is essential for ensuring the interrelationship and support that each
department would be receiving from one another, as per the objectives of the company. In
context with Denbies Wine Estate Hotel, the firm is currently working in a functional structure,
where departments are divided on the basis of functions. However, a better strategy of the firm
would be to adopt multi-divisional structure, where employees would be divided on the basis of
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