This document discusses strategic planning for the hospitality industry, focusing on factors to implement a chosen strategy, creative business strategies for future strategy selection, and performance metrics. It provides insights into the Crowne Plaza London, Kings Cross and its approach to staying competitive in the market. The document also highlights the importance of pricing strategy, product differentiation, customer service, digital technology, and marketing strategy. Additionally, it explores performance metrics such as key performance indicators, balanced scorecard, and critical success factors.