Strategic Planning for the Hospitality Industry

Strategic Planning for
the Hospitality
Industry

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Critically analyse the most appropriate factors to implement a chosen strategy...................3
Research about creative business strategies for your chosen organisation’s future strategy
selection to be competitive in the hospitality industry...........................................................5
Analyse and evaluate the different performance metrics.......................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
Books and Journals.................................................................................................................9

INTRODUCTION
In an organisation strategic planning is an essential process as it defines this strategy and
direction to the company to make decisions and to allocate all the resources that are required to
complete the accomplish the strategy (Knittel, 2020). Intercontinental Hotel is a British
multinational hospitality company that has its headquarters in denham, England. IHG owns
several brands, including Regent Hotels, Kimpton Hotels and Resorts, , Staybridge Suites
Intercontinental, Crowne Plaza, Voco Hotels, Holiday Inn, Holiday Inn Express, , Hotel Indigo,
Holiday Inn club vacations, avid, Candlewood Suites, EVEN Hotels, and Hualuxe.
It is essential two side strategies to achieve the mission vision and objective of the
organisation in an effective and efficient way and leads to success of the organisation.
Intercontinental hotel group selected for this report. The report deals about the factors that need
to be implemented to make a strategy also there are creative business strategies that helps hotel
group to achieve competitive advantage in future also there is discussion about the key
performance indicators critical success factors and different performance metrics.
MAIN BODY
Critically analyse the most appropriate factors to implement a chosen strategy.
As international Intercontinental hotel group wants to expand its operations Around the
World through franchise there are some factors that can be adopted by business in order to deal
efficiently. For successful implementation of the franchise is it is important to research and
analyse the factors that will help to implement this strategy. Intercontinental hotel group wants to
expand customer base in new market. Here are some factors that are important to be adopted by
Intercontinental hotel for conducting different sizing effectively the list is mentioned below
Unique and creative business concept: to make effective strategy it is important that it should be
creative to attract more customers and must be unique so as the people find something new to
enhance its sales the Intercontinental hotel group should also make unique and attractive strategy
that encourages franchisees to take their franchise.
 Select the right people to carry brand forward: Before expanding the business it is
important to research and find the right persons who you can accomplish the task
efficiently. It is important to give the franchise to 2 best people is the name of brand is
also associated the success of business depends on the people who carry them. The