Strategic Planning for the Hospitality Industry

Strategic Planning for
the Hospitality Industry
20

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Critically analyse the most appropriate factors to implement a chosen strategy.........................3
Research about creative business strategies for your chosen organisation’s future strategy
selection to be competitive in the hospitality industry................................................................5
Analyse and evaluate the different performance metrics............................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Strategic planning is conducted as a continuous process leading to the creation of, and execution
of, new business plans and standards with proper awareness, with the aid of a successful strategy
that is useful in improving viability and efficiency (Majid, Yousaf and Qudratullah, 2019). The
method is being used to prioritize projects and enhance capacity with the effective goal of
expanding higher earnings and earnings. For this purpose, the aim of each corporation is to
establish the actual scenario and then start planning with the appropriate intention of optimizing
the performance of the company and its profitability. It is helpful in generating successful
concepts and thoughts for the accomplishment of key market goals that lead to development and
progress. This report focuses on the ibis Shoreditch hotel, which provides its consumers
outstanding service and food quality and is also renowned for the adoption of new reforms and
the development of modern technologies for long-term survival. The study discusses numerous
factors, such as the application of the advancement of market plans in terms of being efficient in
the hospitality industry and the success indicators that are useful for assessing success.
MAIN BODY
Critically analyse the most appropriate factors to implement a chosen strategy
Strategies implemented as the usual plan that is used by every Organization in terms of achieving
their objectives and aspirations within the dynamic circumstances. It is important for the
company to establish a plan, as it is a core component of growth. It aims to give an influential
path, taking into account the reach of the market for successful development and progress. In
addition to this approach, it is also effective in obtaining organisational advantages by
considering considerable capital in a competitive business climate with the goal of understanding
consumer needs and satisfying the wishes of shareholders (Alseiari Khalifa and Bhaumick,
2019). The ibis Shoreditch has important features, such as a large variety of bedrooms, and in
order to operate their company effectively, it is necessary to recognise different considerations at
the time of adopting their plan, which are successful expansion by providing franchises, as some
of them are listed below: