Strategic Planning for the Hospitality Industry

This report discusses strategic planning in the hospitality industry, focusing on the ibis Shoreditch hotel. It analyzes factors for implementing a chosen strategy, researches creative business strategies, and evaluates performance metrics. The report highlights the importance of commitment, communication, engagement, and workforce in implementing a successful strategy. It also explores pricing strategy, product differentiation, customer service improvement, use of new technology, and promotional strategies for future strategy selection. Additionally, it discusses key performance indicators, balance scorecard, and critical success factors for evaluating performance in the hospitality industry.

Strategic Planning for
the Hospitality Industry
20

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Critically analyse the most appropriate factors to implement a chosen strategy.........................3
Research about creative business strategies for your chosen organisation’s future strategy
selection to be competitive in the hospitality industry................................................................5
Analyse and evaluate the different performance metrics............................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Strategic planning is conducted as a continuous process leading to the creation of, and execution
of, new business plans and standards with proper awareness, with the aid of a successful strategy
that is useful in improving viability and efficiency (Majid, Yousaf and Qudratullah, 2019). The
method is being used to prioritize projects and enhance capacity with the effective goal of
expanding higher earnings and earnings. For this purpose, the aim of each corporation is to
establish the actual scenario and then start planning with the appropriate intention of optimizing
the performance of the company and its profitability. It is helpful in generating successful
concepts and thoughts for the accomplishment of key market goals that lead to development and
progress. This report focuses on the ibis Shoreditch hotel, which provides its consumers
outstanding service and food quality and is also renowned for the adoption of new reforms and
the development of modern technologies for long-term survival. The study discusses numerous
factors, such as the application of the advancement of market plans in terms of being efficient in
the hospitality industry and the success indicators that are useful for assessing success.
MAIN BODY
Critically analyse the most appropriate factors to implement a chosen strategy
Strategies implemented as the usual plan that is used by every Organization in terms of achieving
their objectives and aspirations within the dynamic circumstances. It is important for the
company to establish a plan, as it is a core component of growth. It aims to give an influential
path, taking into account the reach of the market for successful development and progress. In
addition to this approach, it is also effective in obtaining organisational advantages by
considering considerable capital in a competitive business climate with the goal of understanding
consumer needs and satisfying the wishes of shareholders (Alseiari Khalifa and Bhaumick,
2019). The ibis Shoreditch has important features, such as a large variety of bedrooms, and in
order to operate their company effectively, it is necessary to recognise different considerations at
the time of adopting their plan, which are successful expansion by providing franchises, as some
of them are listed below:

Commitment: In terms of conducting stuff and popular tasks with maximum capacity, it is done
as an arrangement. Engagement is seen as the central factor at the time of implementation of the
plan, as each and every person wants affective engagement to execute their roles significantly,
including staff and managers, as well as enforcing the planned strategy. There are different forms
of dedication to this, which are important for the execution of influential strategies. In addition,
the franchising plan for ibis Shore ditch is taken into account by its staff and partners as the key
consideration in the execution of the strategy. It is known that dedication is a dynamic aspect that
requires and dedicates individuals to their job in order to attain essential goals.
Communication: In order to ensure open and efficient contact with the help of prominent
teamwork among employees in the workplace, it is vital for the organization as it is useful in
overcoming potential difficulties and enhancing current results. It leads to formulating the
process for the corporation staff members to consider the different strategies with the goal of
achieving goals (Köseoglu, Dogan and Law, 2019). Different categories of staff operate in many
divisions in terms of the ibis Shore ditch, like finance operations development marketing guest
room customer care sales and several more of which individuals rely on different aspects and
ensure straightforward coordination. It is also helpful to add individuality and productive
application of a prominent method that is helpful in growing revenue and profitability.
Engagement: Successful planning is critical as it is the strategic mechanism to deliver efficient
and quality resources available that organizations should consider. At the period of effective
operations and management, it is often necessary to consider the popular criteria. In order to
create additional units that are helpful for building a substantial contribution to the project, the
presence of workers in the organizational activities is necessary for this purpose. For example,
once workers are prominently engaged in corporate plans, it has become easy to accomplish the
mission by eliminating multiple obstacles within the specified amount of time. The management
of the ibis Shore ditch plays a significant role in defining the needs of employee representatives
and also including them in the company's decision-making process, which is helpful in handling
the job and also contributes to improving the overall efficiency and efficiency of the hotel.
Workforce: It means that the introduction of the franchise business plan can be carried out with
the influential support of the workers and needs a Win-Win partnership between the staff and the
company for this. With regard to the implementation of the strategy, because of the lack of
loyalty and trust, it tends to disappear due to impossible relationship issues among employees. It

is necessary to ensure the influential participation of male power and effective expertise in terms
of providing qualitative customer support at the time of growth of the firm for specific of the ibis
Shore ditch.
Research about creative business strategies for your chosen organisation’s future strategy
selection to be competitive in the hospitality industry
It is understood that tactics are important for business in terms of developing their priorities and
handling prominent practises by considering the above topic based on the techniques. The
management establishes successful strategy in addition to increasing efficiency and
competitiveness with this operating system and often contributes to embrace improvements for
the influential efficiency. For this, the next market plan that the ibis Shoreditch prefers in terms
of being successful is described as below:
Pricing strategy: It means that the substantial price of items matters a lot to consumers and most
consumers are price conscious and require a lot of time to select the right quality at fair prices
(Drexler and Lapré, 2019). For this sector, it needs to deliver prominent manufacturing services
at reasonable rates that describe productive opportunities in terms of extracting large customer
base and inspiring purchase decisions. Ibis Shoreditch must also rely on the price of goods in
order to do well against its rivals. In addition, the forthcoming approach acquired by ibis
Shoreditch in delivering services against its rivals at low rates is valuable in gaining a strategic
edge.
Product differentiation- It demonstrates that the company's famous goods and services can be
distinctive and eye-catching, which is effective in gaining and retaining a wide range of business
areas and tends to improve competition as well. In view of the competitive business climate,
consumer expectations and needs are critical for the marketing company and it is necessary to
produce efficient goods and services that are effective in increasing productivity and profits. It is
another potential tactic in which The Ibis Shoreditch management offers an efficient taste of food
and facilities for drinks that is exclusive to its competitors and beneficial in gaining competitive
advantages (Leung, 2019).
Improvement in customer service- In terms of improving customer service, it is necessary for
business strategy and even used by the corporation and also allows to become able to compete.

For this client, taking into account the requirement for customer support by addressing their
concerns, which appears to face influential issues in terms of choosing efficient outcomes. For
this, the leadership of The Ibis Shoreditch conducts a proper study of the condition of the
company enterprise in terms of bringing about improvements in customer care that are beneficial
in affecting the numbers of rivals and growing competition.
Use of new technology- In terms of multiple events, the real society continues to change and to
eradicate things with each day (Vij, 2019). This transition is posed as an obstacle for companies
and the need to select them in order to make their sustainability smoother with the aim of
maintaining corporate priorities in the dynamic environment. The Ibis Shoreditch must
concentrate on the latest technologies, including quick automated entry checkout chat bots and so
many more, in order to become competitive in the hospitality business, which is helpful in
improving the popular region for consumers and retaining competitive edge.
Promotional business strategy- Prominent manufacturing services are introduced in this
business and this productive advertising is needed, which is helpful in telling their buyers about
the release of their goods and encouraging them to buy them. It is important to undertake
numerous outlets and efficient mechanisms that are helpful in gaining influential consumer
vision for the efficient marketing of goods. In connexion with the planning of The Ibis
Shoreditch, digital marketing news outlet and many other website magazine articles can be used
to inform people and provide them with influential service provision.
Maintain quality and hygiene- They become more environmentally aware in order to look at the
cleanliness and appropriate cleaned up area for their food and lodging by observing the actual
scenario of the epidemic faced by the rest of the world and they become more environmentally
aware. In order to create competitive advantage by providing significant facilities, it portrays the
strong market and efficient chance for the business to choose. To this end, the Ibis Shoreditch
management opts for different strategies by ensuring efficient hygiene and sanitised areas that
take into account diseases and drug safety. It is also helpful for the complex environment in
growing company performance and increasing revenues.
Therefore, it is understood that successful selection of tactics is useful in terms of affecting the
vast number of clients and increasing sales after the proper analysis. In terms of the demanding

and complex world that helps preserve competitive dominance, the techniques are valuable to
rivals for this reason.
Analyse and evaluate the different performance metrics
Performance metrics are considered to be an effective procedure for analysing the catalogue of
providing things related to the performance of individual teams and companies. It is beneficial in
monitoring the effectiveness and actions of the corporation's dynamic positioning in performance
measurement, and it is appropriate and crucial to recognise the techniques used by the workforce
in order to achieve their goals and goals (Triatmanto, Wahyuni and Respati, 2019). As efficient
performance metrics provide prominent data with appropriate results that aims to assess the
amount in aspects of puking effective advancements, it is made an essential part of success. In
regards to The Ibis Shoreditch, its department head uses performance measures for the influential
assessment and use of international employees. This occurs because the big decisions for the
long term are extensively informed and recognised, taking into account the various types of
performance criteria that the hotel industry can acquire in terms of movement the business
process. The Ibis Shoreditch evaluates the influential performance measures which can be used
as follows:
Key performance indicators- The primary performance measure is alluded to as the observable
element that is successful for the enterprise in terms of prestige and the organization's strategic
aims and priorities (Myo, Khalifa and Aye, 2019). For this corporation, it needs to know the
critical tasks and success of the firm and their working to enhance it. It is an important strategy
that is used to measure the economic success of the organisation and also allows building
strategies that are helpful in addressing crucial challenges by increasing prices. For this reason,
each hotel and company must consider the main performance metrics at different levels that are
applied at the moment of progress in terms of achieving the goal and the high level of metrics. In
the light of these low-level metrics, the operation of a single agency, like sales management HR
and many others is portrayed. It contributes to the use of different types of financial metrics and,
as far as Ibis Shoreditch Management is concerned, it aims to use key financial and non-financial
quality indicators to analyse output and to build a strategy that is successful in enhancing
productivity and profits. With the role of the finance measure, the management of The Ibis
Shoreditch helps to identify accurate outcomes that are responsible for developing profit and are
also efficient for clients. In addition, the indicator is helpful in defining influential promotional

strategies and other supportive functions that help to improve the changing climate and are also
effective in increasing profit margins.
Balance scorecard- It is defined as the tactical performance measures that have defined the
augmentation of multiple individual functional areas with a significant outcome (Metaxas,
Chatzoglou and Koulouriotis, 2019). To this end, the efficient aim is to use a performance
management to measure and share feedback within the institution. Ibis Shoreditch must use this
approach to calculate the market facets, such as the financial procedure for learning and
development of clients. In addition, the Hotel Analyst specifically defines the conditions that
could become obstacles to success and also describes the structural improvements in the analysis
of future scorecards. It is recognised that a balanced scorecard offers an efficient plan for the
establishment and communication of an influential strategic plan. It also greatly enhances
interaction on the implementation of appropriate tactic and to the involvement of the working
population with various parties in the effective delivery and development of tactics. This matrix
is in accordance with the projects and programs to ensure that it tends to focus on providing
major strategic topics. This method is suitable for the management team and the manager in
designing appropriate particular property and enhancing the performance evaluation on a factor-
by-factor basis by offering alignment and data collection. Performance measures occasionally
deceived a few definitions, as they do not concentrate on competing companies and external
influences with the assistance of a strong risk assessment and also generate intricacies in
maintaining strategic modelling.
Critical success factor- These are important role in improving performance measures that govern
effective circumstances and possibilities that are needed to achieve effective project practises
(Alharthi, Khalifa and Bhaumick, 2019). It leads to appropriate situations and factors which are
essential in order to provide a positive result for the company's performance. As far as The Ibis
Shoreditch is concerned, this feature is effective in ensuring the successful implementation. The
measure of success of the hotel performance a specific planning on financing people’s activities
and advertising and identifying key performance indicators are important for the organization to
examine the key success factors of the goals and to interact all of them to the employees. It is
helpful for The Ibis Shoreditch, as it provides goals and targets for the business, as it also wants
to gain a share of the market share in the global of achieving productive income, and this worker
needs to be made aware of the goal.

CONCLUSION
On the basis of above report, it is recognised that it is important to understand an influential plan
and to restrict it with an effective approach to be competitive in the marketplace climate in order
to become a leader. Along with these different factors, it is useful to boost the effectiveness of
company by concentrating on substantial comparative edge. In addition, strategic implementation
needs to establish core priorities by making useful actions, sustaining stable relationships and
increasing efficiency. Last but not least, popular performance assessment Instruments and
methods are used that contribute greatly to creativity in terms of growing revenue.

REFERENCES
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