Strategic Planning for the Hospitality Industry

Strategic Planning for the
Hospitality Industry
Assessment 1

Table of Content
 Introduction
 Critical analyse of strategic direction of hospitality organisation
 Conducting Porter's five forces models analysis
 Critical assessment of internal along with external environmental factors
 Evaluation of popular strategic options of the entity
 Conclusion and future action
 References

Introduction
Strategic planning can be termed to management
practice of business that is utilised for setting
priorities, strengthening operations, emphasising
energy and resources. For understanding strategic
planning, The Waldorf Hilton is considered. It is a
historic hotel situated in Aldwych, UK. It is
surrounded by beautiful chandelier as well as
columns.

Critical analyse of strategic direction of
hospitality organisation
The Waldorf Hilton is an iconic hotel
which was built in 1800s. It is part of
Hilton Hotels and Resorts chain. It
boosts elegant and spacious rooms,
fitness clubs as well as a chandelier
restaurant.

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Mission: The mission statement of The Waldorf Hilton is to
become most hospitality entity in world through devising heartfelt
experiences for customers, positive impacts on society and
meaningful opportunities for staff members.
Vision: The vision of The Waldorf Hilton is to fill the globe with
warmth addition to light of hospitality. It is passionate for
delivering exceeding experiences to its guests.

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Values: In context to The Waldorf Hilton, its values are honesty,
enthusiasm, hard work, confidence and perseverance.
Culture: Since the establishment of The Waldorf Hilton, it is steeped in
British culture. As time changes, the company have adopted task culture
in which all its staff members works in team for addressing problems or
completing allotted tasks on time.