Strategic Planning for Tourism and Leisure

Strategic planning for Tourism and
Leisure

INTRODUCTION...........................................................................................................................2
MAIN BODY..................................................................................................................................2
PART 1............................................................................................................................................2
A. Examine the benefits of producing tourism strategic plans for a coastal area........................2
B. Evaluate the importance of Collaborative Planning in tourism and justify why this approach
would be useful for Broadstairs coastal area...............................................................................4
PART 2............................................................................................................................................6
C. Compile a brief tourism strategy with clear vision and objectives, which will address the
current issues and challenges that Broadstairs is facing..............................................................6
D. Describe how your vision and objectives could be implemented and identify the key
stakeholders in charge of delivering those objectives.................................................................8
E. Evaluate how your strategy is going to benefit the residents and visitors socially and
economically................................................................................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
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INTRODUCTION
The strategic planning of the tourism enables the execution of business resources in
the practice of regional tourism management (Alam and et.al., 2018). With the area of leisure
and tourism, individuals and money are growing globally as visitors. Strategic planning is the
process in which a organisation defines a strategy and also allocates strategy and assets and
makes appropriate decisions for the execution of an action plan. Strategic planning has a critical
part to perform in both tourism and leisure. The travel and tourism industry is rising rapidly and
is also contributing to the infrastructure of the nation. This report based on the situation of on
Broadstairs that is one of the famous tourist attractions of East Kent coast, the advantages of
strategic output are addressed and successful advantages are also given. Strategic planning in the
tourism industry allows a company to fulfil the desires and expectations of customers in order to
provide tourists with better or more successful experience. In addition, it is the obligation of the
travel industry that provides better destinations for tourists so that they might show an interest in
that region. This study addresses the planning strategy for the growth of tourism. The re-use of
historic buildings leading to the growth of strategic tourism will be addressed in the scope of this
research.
MAIN BODY
PART 1
A. Examine the benefits of producing tourism strategic plans for a coastal area
Strategic tourism planning has been one of main activities that can be described as
definition of specific long-term goals and strategies. One of its key goals of this component is to
maximize the opportunities of enhancing the favourable image of a particular place such that a
huge number of tourists are easily influenced (Ali, 2018). According to current scenario, tourism
is among the significant factors which contribute to growing the economic level of imports and
exports of products & service. This will help to generate foreign exchange earnings and, at the
very same time, also boost the economy of a specific country.
In fact, the coastal area is among the fastest growing destination in the world, as a large
number of tourists are drawn to it. It is primarily a mixture of multiple attributes, including such
ocean, sand and sun side. This is why coastal areas are becoming more popular destinations for
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citizens. In this respect, there have been some reasonable benefits of creating strategic tourist
plans that enhance the reputation and prestige of the specific destination area:
Foreign exchange income: It is the key benefits of coastal tourism that it raises foreign
exchange income by exporting and also by importing goods and services. It significantly resulted
in the production of income for the host economy. It can also help to increase the quality of life
of the sand nation of their local people.
Change in coastal areas: One of the key advantages of creating strategic strategies for
coastal areas is that they help to sustain local councils that help enhance local protection,
conditions, well-being, facilities and standards of aesthetics. In this regard, adequate
infrastructure is needed to better support to coastal tourism, which considers the construction of
employees' housing, railroads, glamorous and eye-catching retail malls, airports and several
more. With both the assistance of this type of structure, the performance of local people and
standard of living of visitors can quickly be effectively improved.
Competitive advantage: Effective strategic tourism plan has a major role to play as it
connects more travel companies focusing on working with designed specifically connecting with
local customs. In addition, these suppliers also concentrate on environmental protection and help
in enhancing the well-being of the local economy. It will straightforwardly assist to enhance the
potential for competitive advantages from some other area or location as well.
Preservation of nature: Coastal tourism explicitly supports the conservation of habitats in
the tourism field. Towards this end, the government also implements some beach protection
groups and also establishes neighbouring parks to protect them (Bryson, Edwards and Van
Slyke, 2018). The main goal of this category of community is to preserve and conserve coral
ecosystems, fishing industry resources, marine invertebrates and many others.
In addition to this, there are a variety of attractions in London City, such as Studio Tour,
London Eye, Aadame Tussauds London, London Tower, Buckingham Place Tour, Kensington
Place, Hop off Bus Tour, Shard View and several other destinations. All these attractions,
London eye is chosen, which is a very wonderful place to visit as well as an attractive place for
tourists. There is also a Ferris wheel with a circumference of 394 feet on the south bank of the
River Thames.
These are all powerful advantages for the creation of successful strategic plans in the
tourism sector. In this sense, strategic planning requires a certain amount of coordination
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