Strategic Planning for Tourism and Leisure Assignment

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Added on 2019-12-18

Strategic Planning for Tourism and Leisure Assignment

Added on 2019-12-18

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Strategic Planning forTourism and Leisure

Table of ContentsINTRODUCTION...........................................................................................................................1PART 1 ...........................................................................................................................................1A) Concept of BID.................................................................................................................1B) Role of BIDs in the strategic planning of tourism and leisure within London..................4PART 2............................................................................................................................................6A) Example of historic building used for tourism. Leisure and events in London................6B) Reuse of historic buildings contributes to strategic tourism development in London andsurrounding areas....................................................................................................................8CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................12

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INTRODUCTIONStrategic planning is considered as business strategy in regard to direct and makeeffective decisions in relation to allocate resources so that business could carry out desiredresults. Business also focuses upon carrying out desired activities in regard to set priorities inorder to meet the objectives of firm (Bryson, 2011). However, through developing effectivestrategic planning, business could overcome its issues in regard to attain desired success.Implementing different strategies in relation to improve the business operations and thusmaintain the products or services for long time period. In the current era of globalization, traveland tourism is one of the fastest growing businesses and therefore, businesses in such segmentneeds to improve4 their services by adopting effective strategic actions so that tourists could beattracted towards country. UK travel and tourism industry focuses upon varied strategic alliancesin regard to attain success (Steiner, 2010). Present study focuses upon understanding the concept of BID which assesses that it is theagency that helps in business improvement districts and set up in an attempt to address economicand developmental weaknesses within specific geographical areas. However, there are certainBID that focuses upon tourism and leisure and helps London to benefit from its tourism industry.Also, it assesses that reusing the historic building and their contribution to strategic tourismdevelopment helps in improving UK travel and tourism sector. PART 1 A) Concept of BIDBID is also termed as business improvement districts that are developed in order toaddress economic/developmental weaknesses within particular geographical locations. However,BID focuses upon tourism and leisure and also consists of a way of helping all of London tobenefit from improving the tourism industry. It is considered as the area where authorities arerequired to focus in regard to improve economic development of country and also benefittourism industry to grow (Eddleston, Kellermanns and Sarathy, 2008). Here, authorities chargescertain additional amount of fees upon businesses in the form of rates bill so that they are able tomaintain the tourism development within the country. However, through such way it assists inidentifying the issues and overcome them so that business improvement could be attained.Government charges certain extra amount in the form of fees under BID so that they are focused1

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