Strategic Planning for Tourism and Leisure Assignment PDF

Running Head: STRATEGIC PLANNING FOR TOURISM AND LEISURE
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STRATEGIC PLANNING FOR TOURISM AND LEISURE
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Table of Contents
Introduction........................................................................................................... 2
Functions of Tourism Commission.........................................................................2
Stakeholders Theory.............................................................................................. 3
Impact of the Tourism Commission’s work............................................................4
Benefits and challenges of development of historical monuments and tours and
travel program in Hong Kongand hospitality functions..........................................6
Benefits.............................................................................................................. 6
Challenges in development of historical monuments and tours and travel
program in Hong Kongand hospitality functions.................................................8
History of historic Building..................................................................................... 8
Current functions................................................................................................... 9
Impact................................................................................................................. 10
Conclusion........................................................................................................... 11
References.............................................................................................................. 12

STRATEGIC PLANNING FOR TOURISM AND LEISURE
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Introduction
With the ramified changes in economic condition, tours and travel busienss has been gaining
momentum throughout the time. There is always an awkward relationship between the
tourism and cultural heritage management for historical monuments and tours and travel
program in Hong Kong and hospitality functions. The tourism industry is the major pedestal
for Hong Kong’s economy. The major functions of the tourism industry in the Hong Kong
economy includes financial services, trading and logistics, professional services and tourism
attractions have been the major factors of Hong Kong’s economic growth. Financial services
include the broad range of the services that can be categorised as money management,
insurance, stock brokerage and other financial services. In 2000 the arrival of the guests
increased by 15% to 13.06 million traversing the record which was set in 1996. In 2014 the
contribution of the tourism industry in Hong Kong’s GDP was nearly 5 %. In 2015 the
number of visitors reduced by 2.5% over 2014 as compared to previous years. For 77 per cent
of the visitors the largest source of market was Mainland. The number of visitors in Hong
Kong has fell down by 10.9% over the same period of 2015.
Functions of Tourism Commission
There is a strong alliance between Tourism Commission and Hong Kong Tourism Board also
known as Hong Kong Tourist Association, with the help of other organisations to escalate the
development of the tourism. Further, certain responsibilities are also associated with the
Tourism commission which are discussed below.
 The Tourism commission is mainly responsible for the strategic program and
promoting the tours and travel busienss in Hong Kong.
 The next function of the Hong Kong Tourism Board is to promote the entry of the
tourists and market the city Hong Kong as the tourist spot worldwide and to take
initiatives to revamp the experience of the visitors as and when they arrive.
 The tourism organisations work at a relatively independent level and have their own
web portal to attract the tourists with exciting prices and packages. This will ensure
the correct medium for the tourists where they can get the official tours’ information
and suggestion for the most popular attractions and highlights of all the districts are
also made available.

STRATEGIC PLANNING FOR TOURISM AND LEISURE
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 One of the critical responsibilities is to carry out new studies which have been
considered in terms of the feasibility, tourism attractions and facilities, and to make
available the implemented proposals to visit the places like The Hong Kong
Disneyland, Ocean Park, Clock Tower, Tsim Sha Tsui Promenade, Tung Chung
Cable Car System and International Wetland Park.
 Next responsibility or function is to provide the ardent inputs in the planning process
of the Government and the execution of the projects that have an impact on tourism
and to explore and develop areas which can be improved and which may escalate the
overall charm of Hong Kong as a tourist destination;
 To facilitate the attraction of the world-class events happening live and to develop
Hong Kong into the “Events Capital of Asia”.
 To create a balanced relationship with Mainland authorities on co-operative steps and
to participate in international governmental forums.
 To control and increase the quality of services given to the travel agents.
 To work closely with Hong Kong Tourism Association to be updated about events
and news.
Stakeholders Theory
There are several actors involved in the tourism and leisure industry. They can be further
categorised as public sector, private sector, and voluntary and community sector. Under the
public sector the government funds the tourism industry. In order to motivate persons to
strengthen the tours and travel busienss, Commission has used several programs to align the
interest of the stakeholder with the development of the tours and travel busienss. It has given
funding and supporting program to tours operators (Tsoi, 2013).
An extensive research is conducted with the Local government, e.g. The Commerce and
Economic Development Bureau; Tourism Commission Quangos (quasi-autonomous non-
governmental organisations) a non-departmental public body, e.g. Hong Kong Tourism
Board. National and regional tourist organisations are also involve sin the development of
the tourism industry and regional or local tourist offices, e.g. HK Tourism Board Visitor
Information Centre at Star Ferry TST (Tolkach, 2018).
In this different channels and work program have been used to promote the historical
monuments to strengthen the tours and travel program of Hong Kong.