Strategic Planning Assignment: Tourism and Leisure

Added on - 28 May 2020

  • 18

    pages

  • 5515

    words

  • 1

    views

  • 0

    downloads

Showing pages 1 to 4 of 18 pages
RUNNING HEAD: Strategic Planning for Tourism and Leisure0Strategic Planning for Tourism andLeisure
Strategic Planning for Tourism and Leisure1Executive SummaryHong Kong Tourism Commission is undertaken by government to enhance tourism facilitiesin country. The commission supports the expansion of new attractions and events. In thisreport the background of Tourism Commission is explained to support it’s role and functions.The examples of Tourism Commission’s project are provided such as Aberdeen TourismProject, Hong Kong Wetland Park, Hong Kong Disneyland, Avenue of Stars and more. Thetypes of stakeholders and relationship have been defined. Further the impact of TourismCommission’s work has been described by social and cultural, economic and environmentalimpacts. The benefits and challenges of using historic buildings have been detailed. A casestudy in Hong Kong is also taken to describe history, functions, social impacts and economicimpacts. Finally the conclusion and recommendations are given to support the study ofTourism Commission.
Strategic Planning for Tourism and Leisure2ContentsExecutive Summary...............................................................................................................................1Introduction...........................................................................................................................................3Tourism Commission............................................................................................................................3Background, structure, vision and missions.......................................................................................3The role and function.........................................................................................................................4Examples of Tourism Commission’s Project and their stakeholders.....................................................4Types of stakeholders........................................................................................................................6Example one......................................................................................................................................6Example two......................................................................................................................................7Relationship of stakeholders..............................................................................................................7Impacts of Tourism Commission’s work...............................................................................................7Social and Cultural impacts...............................................................................................................7Economical impacts...........................................................................................................................8Environmental impacts......................................................................................................................8Benefits and challenges of using historic buildings for tourism, leisure, hospitality and event purposes...............................................................................................................................................................9Benefits.............................................................................................................................................9Challenges.......................................................................................................................................10A case study in Hong Kong.................................................................................................................11History and current function............................................................................................................11Social impacts..................................................................................................................................12Economical impacts.........................................................................................................................12Conclusion and recommendations.......................................................................................................13References...........................................................................................................................................14Appendix.............................................................................................................................................17
Strategic Planning for Tourism and Leisure3IntroductionThe tourism commission enhances and develops tourism. It formulates policy and enhancesservice quality. The government has identified four major economic pillars, fiscal services,tourism, trading and logistics and professional and producer services. These pillars aredriving force for the economic growth in the country. It creates employment and providesimpulse to the growth of other sectors. The tourism commission focuses on tourism andimpact on cultural and natural heritage. The heritage conservation, historic buildings andcultural activities need to be developed by commission to attract more visitors. Thegovernment is focusing on tourism development by innovating heritage conservation. Thisreport aims to strategize planning for tourism and leisure. It evaluates the functioning ofHong Kong Tourism Commission. The impact of tourism commission in the areas oftourism, leisure and hospitality is defined by undertaking various factors.Tourism CommissionThe Tourism Commission was initiated by government of Hong Kong special administrativeregion in 1999. It was established to maintain the position of Hong Kong as the top spot forvisitors. The aim of commission is to develop the tourism facilities and co-ordinate thedevelopment of new destinations so that the country remains a leading tourist destination.The country offers charm and natural beauty (Tolkach, 2018). The commission hasundertaken some important projects like Hong Kong Wetland Park, Ngong Ping 360 and MaWan Park which will be streamed in recent years.Background, structure, vision and missionsThe tourism commission works diligently with Hong Kong Tourism Board (HKTB) andsome other organisations to enhance tourism in Hong Kong. The commission is liable forframing and directing policies, schemes and plans for the tourism growth (Khavarian-Garmsir, Stavros & Saraei, 2017). It also coordinates Government bureaux for the policieswhich have impact on tourism development.The Board comprises 20 members. The members of board are appointed by the country’sSAR government. It terms up to three years. The head quarter of HKTB is in Hong Kong. Ithas 15 offices and has agents in six different markets. Mr. Anthong lau is executive director
desklib-logo
You’re reading a preview
card-image

To View Complete Document

Become a Desklib Library Member.
Subscribe to our plans

Unlock This Document