Strategic Planning Assignment: Tourism and Leisure
18 Pages5515 Words74 Views
Added on 2020-05-28
Strategic Planning Assignment: Tourism and Leisure
Added on 2020-05-28
ShareRelated Documents
RUNNING HEAD: Strategic Planning for Tourism and Leisure 0Strategic Planning for Tourism andLeisure
Strategic Planning for Tourism and Leisure 1Executive SummaryHong Kong Tourism Commission is undertaken by government to enhance tourism facilities in country. The commission supports the expansion of new attractions and events. In this report the background of Tourism Commission is explained to support it’s role and functions.The examples of Tourism Commission’s project are provided such as Aberdeen Tourism Project, Hong Kong Wetland Park, Hong Kong Disneyland, Avenue of Stars and more. The types of stakeholders and relationship have been defined. Further the impact of Tourism Commission’s work has been described by social and cultural, economic and environmental impacts. The benefits and challenges of using historic buildings have been detailed. A case study in Hong Kong is also taken to describe history, functions, social impacts and economic impacts. Finally the conclusion and recommendations are given to support the study of Tourism Commission.
Strategic Planning for Tourism and Leisure 2ContentsExecutive Summary...............................................................................................................................1Introduction...........................................................................................................................................3Tourism Commission............................................................................................................................3Background, structure, vision and missions.......................................................................................3The role and function.........................................................................................................................4Examples of Tourism Commission’s Project and their stakeholders.....................................................4Types of stakeholders........................................................................................................................6Example one......................................................................................................................................6Example two......................................................................................................................................7Relationship of stakeholders..............................................................................................................7Impacts of Tourism Commission’s work...............................................................................................7Social and Cultural impacts...............................................................................................................7Economical impacts...........................................................................................................................8Environmental impacts......................................................................................................................8Benefits and challenges of using historic buildings for tourism, leisure, hospitality and event purposes...............................................................................................................................................................9Benefits.............................................................................................................................................9Challenges.......................................................................................................................................10A case study in Hong Kong.................................................................................................................11History and current function............................................................................................................11Social impacts..................................................................................................................................12Economical impacts.........................................................................................................................12Conclusion and recommendations.......................................................................................................13References...........................................................................................................................................14Appendix.............................................................................................................................................17
Strategic Planning for Tourism and Leisure 3IntroductionThe tourism commission enhances and develops tourism. It formulates policy and enhances service quality. The government has identified four major economic pillars, fiscal services, tourism, trading and logistics and professional and producer services. These pillars are driving force for the economic growth in the country. It creates employment and provides impulse to the growth of other sectors. The tourism commission focuses on tourism and impact on cultural and natural heritage. The heritage conservation, historic buildings and cultural activities need to be developed by commission to attract more visitors. The government is focusing on tourism development by innovating heritage conservation. This report aims to strategize planning for tourism and leisure. It evaluates the functioning of Hong Kong Tourism Commission. The impact of tourism commission in the areas of tourism, leisure and hospitality is defined by undertaking various factors. Tourism CommissionThe Tourism Commission was initiated by government of Hong Kong special administrative region in 1999. It was established to maintain the position of Hong Kong as the top spot for visitors. The aim of commission is to develop the tourism facilities and co-ordinate the development of new destinations so that the country remains a leading tourist destination. The country offers charm and natural beauty (Tolkach, 2018). The commission has undertaken some important projects like Hong Kong Wetland Park, Ngong Ping 360 and Ma Wan Park which will be streamed in recent years. Background, structure, vision and missionsThe tourism commission works diligently with Hong Kong Tourism Board (HKTB) and some other organisations to enhance tourism in Hong Kong. The commission is liable for framing and directing policies, schemes and plans for the tourism growth (Khavarian-Garmsir, Stavros & Saraei, 2017). It also coordinates Government bureaux for the policies which have impact on tourism development. The Board comprises 20 members. The members of board are appointed by the country’s SAR government. It terms up to three years. The head quarter of HKTB is in Hong Kong. It has 15 offices and has agents in six different markets. Mr. Anthong lau is executive director
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Strategic Planning for Tourism and Leisurelg...
|24
|6645
|358
Strategic Planning for Tourism and Leisurelg...
|23
|5779
|421
Development and Growth Tourism Industrylg...
|11
|2811
|175
Strategic Planning for Tourism and Leisure Assignment PDFlg...
|15
|5252
|36
Tourism of Hong Kong | Reportlg...
|21
|5407
|147
Sustainable Tourism: Challenges and Solutions for Uluru-Kata Tjuta National Park and Sorry Rockslg...
|9
|2065
|420