Strategic Planning for Tourism Industry
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Added on 2021-06-17
Strategic Planning for Tourism Industry
Added on 2021-06-17
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Running head: STRATEGIC PLANNING FOR TOURISM INDUSTRYStrategic Planning for Tourism IndustryName of the Student:Name of the University:Author’s Note:
1STRATEGIC PLANNING FOR TOURISM INDUSTRYExecutive SummaryThis report will discuss about “the concept of strategic management in the specific context ofthe tourism” industry. The report will try to discuss the about the various innovativestrategies “used by the various business organizations related to the tourism industry” in a“bid to bring about their growth as well as development”. The report will also discuss aboutthe concept of collaboration and the way it is being used by the various businessorganizations related to the tourism industry to provide better quality services to the students.Finally, the report will end with a discussion of how the various historical buildings are beingused in the present times as tourist spots.
2STRATEGIC PLANNING FOR TOURISM INDUSTRYTable of ContentsIntroduction................................................................................................................................3Part A.........................................................................................................................................4Tourism industry and strategic plans.....................................................................................4Strategic planning and Collaboration.....................................................................................7Part 2........................................................................................................................................10“Reuse of historic buildings for the purpose of tourism”....................................................10“The Tower of London and Tower Bridge”.........................................................................11Conclusion................................................................................................................................13References................................................................................................................................15
3STRATEGIC PLANNING FOR TOURISM INDUSTRYIntroductionThe tourism industry “is a very nascent one” yet within a very short time the industryhas become one of the major industries of the world (Moutinho and Vargas-Sanchez 2018).The “rapid growth of the tourism industry in the present times can be seen as a reflection ofthe inherent desire of the human beings” to travel and also to explore the world around them(Moutinho and Vargas-Sanchez 2018). It is significant to note that the human beings sincethe ancient times like to make effective use of their leisure time by traveling and seeing theworld around them (Swanson and Edgell Sr 2013). However, in the recent times it is seen thatthe human beings not just want to see the world around them in their near proximity but alsoto explore the other major cities as well as nations of the world (Swanson and Edgell Sr2013). Therefore, the growth of the tourism industry in the present times can be traced to thisparticular nature of the human beings. It is significant to note that the major industries of theworld are still reeling from the adverse effects of the economic recession which the worldfaced a few years back (Moutinho and Vargas-Sanchez 2018). However, “the tourismindustry is one of the very few industries of the world” which has not been affected in asignificant manner on the score of the adverse effect of the economic recession (Swanson andEdgell Sr 2013). Furthermore, the tourism industry entails with itself the infrastructuralgrowth of the nation or the city in which it is centered (Dredge and Jenkins 2007). Moreover,the tourism industry is a very high revenue generating industry and therefore it is seen thatthe majority of the nations of the world take the help of this particular industry “to stabilizetheir deteriorating or dwindling economies” (Moutinho and Vargas-Sanchez 2018). It issignificant to note that the tourism industry just like the other industries of the world requiresthe use of effective business strategies “not only for the growth as well as the development ofthe concerned business organization related to the tourism industry but also to provide
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