Strategic Planning and Frameworks for Just Eat Takeaway.com

This report discusses the strategic planning of Just Eat Takeaway.com and analyzes the frameworks such as Porters diamond model, Mckensey 5 S model, and Ansoff matrix. It also provides recommendations and limitations. The report focuses on the delivery services of the company and suggests market penetration strategy. The limitations include revenue conflict between restaurant and delivery providers and disguised increased expenses.

Individual report.
TABLE OF CONTENT
Introduction .....................................................................................................................................3
Main body........................................................................................................................................3
Strategy of the company...........................................................................................................3
Porters diamond model ............................................................................................................4

Mckensey 5 S model ................................................................................................................5
Ansoff matrix ...........................................................................................................................6
M&E concept ...........................................................................................................................7
Recommendations............................................................................................................................8
Limitations.......................................................................................................................................9
Conclusion ......................................................................................................................................9
References......................................................................................................................................10

Introduction
Strategic planning refers to a vision of the future predicted by the leaders of the company.
It is important for the company to identify their future goals and objectives in order to achieve
success and the process of strategic planning helps the leaders in determining that. It is a process
that the company have to do so that they will be able to achieve their vision. The process starts
with defining the strategy, providing directions, making effective and necessary decisions and
lastly allocating the required resources so that the work can get started (Askegaard and Torp.,
2020). It can also provide a control mechanism to the company which will help them in
implementing the process. In context to Just Eat Takeaway.com, the company is a Dutch online
food ordering and delivering company which is headquartered in Netherlands. The company is
using various online platforms through which the company helps the customers in ordering food
from anywhere with the help of the app and the company will make it delivered at their doorstep.
In this report, the strategic planning of Just Eats Takeaway will be discussed along with the
frameworks which can help in making strategies more effective. At the end of the report,
limitations as well as recommendations will also be provided.
Main body
Strategy of the company
The main strategy of the company currently is to focus on the delivery services of the
company. The company believes that their delivery services must be the one point in which they
should master by reaching to the last mile. It is important for the company to strengthen their
delivery network and services as it will help them in having competitors advantage in the market.
The main aim of the company is to connect customers with the restaurants without changing the
location of the customers (Carolan., 2018). By strengthening the delivery services the company
will expand the selection options for the customers which will help them in creating a customer
base. The company believes that their market is less mature but are having a greater underlying
growth opportunities which can help the company in increasing their profitability as well as will
help them in archiving their goals and objectives. The increased scale of operations will help the
company in increasing the operational efficiency of the company which will help the company in
reducing their cost and provide low delivery fees benefits to the customers as well even after

maintaining their profitability. With the help of low delivery fees the company will be able to get
competitors advantage in the market.
Porters diamond model
It refers theory which helps the company in identifying the competitors advantage that
they have with the help of resources let the company possess It also helps the company in
analysing how government can help and Improving the position in globally competitive
economic environment. It include factors which helps the company and identifying their
competitive advantage and factors are given below :
 Firms structure, strategy and rivalry: The factor states that the competition of the
industry determines the structure and strategy off the company (Lee and et. al., 2019). It
is important for the company to make sure that the structure and strategy are supporting
them in the market and are also making them more effective and efficient. In case of
Foodsby, The structure of the firm indicates about the goals of the company and will
determine the social, political and legal factors of the company. The company is
following structure of the organisation which suits them more efficiently and is helping
the company in delegating authority as well as responsibility more appropriately.
 Demand conditions: The factor focuses on home country demand of the product . In
order to capture the market and to have competitors advantage it is important for the
company to make sure that that product is having adequate demand in the home country.
In case of Delivroo, the company believes that more pressure will generate on the
company to innovate their products if the company is having high demand of the product
in the home country.
 Related and supporting industries: The factor states that success of one industry can
highly be dependent upon suppliers and other related industries (Edge and Meyer., 2019).
The cost efficient inputs ca be gained by the company with the presence and utilization of
competitive suppliers present globally. In case of foodpanda, the company believes that it
promotes rapid sharing of information and will also promote access to new products and
technologies. The technological advancement in the industry is helping the company in
capturing the market and is making sure that the company is able to provide better
services to their customers.

 Factor conditions: It refers to the factors which are providing competitive advantage to
the company what are may or may not be present in the nation . There are different type
of resources which are included in this factor including human resource , natural resource
, capital resources etc . This include basic factors such as natural resources or labour and
also include advanced factors such as skilled labour , specialized knowledge . The
framework argues that basic factors will not provide competitors advantage to the
company . in case of delivery hero, the company is specially focussing on advanced
resources. The company is focussing on provide beeter servics to their customers with the
help of better resources.
Mckensey 5 S model
The framework is used in order to identify the organizational design in order to identify
ways in which effectiveness can be achieved in the workings of the company with the help of 7
key elements which are as follow:
 Structure: in context to Just Eat Takeaway. Com, the company is following flatter
organizational hierarchy which helps the company in creating a learning and supporting
environment (Williams and et. al., 2018). The company believes that lesser managerial level
will help the employees in having more access to the senior or top level management of the
company.
 Strategy: in case of Just Eat Takeaway.com, it has been analyzed that the strategy of the
company is being clearly defined and communicated to the employees as well as the
management of the company. It will help the company in quick decision making and will
also enhance the effectiveness in the workings of the company.
 Skill: With the help of training and developing activities , the company is able to have a
skilled workforce which help them in completing their task effectively and efficiently . in
case of Just Eat Takeaway.com, the company believes that Skilled workforce is an important
resource for the company which help them in achieving their objectives Without any
mistakes or delays .
 System: the company has defined a well demarcated systems which helps the company in
effectively managing their business operations. The management of the company generally
includes finance, human resource, marketing, etc. in case of Just Eat Takeaway.com, the

systems of the company been designed with the tools and methods which helps the company
in contiguously evaluating performance and the level of goals attainment.
 Shared values: in case of Just Eat Takeaway.com, the core values of the company is to
communicate and foster a learning and supportive organizational structure which can not
only foster the growth of the company but the growth of employees as well (Beverly and
McLoughlin., 2019). The core values include creativity, honesty, accountability, etc.
 Style:The company is using participative style of leadership . It will help the company in
managing their workforce effectively and efficiently . in case of Just Eat Takeaway.com, the
style of the company helps the company in providing appropriate guidance to their
employees so that they can perform better and will also be motivated towards the workings
of the company . In this style of leadership the company provide opportunities to the
employees to take participation in the decision making process .
 Staff: The company is having appropriate staff globally which are efficient in their workings
and are helping the company in achieving their goals and objectives . in case of Just Eat
Takeaway.com, the company provides training to their employees in order to enhance their
performance and to increase the productivity .
Ansoff matrix
It refers to a framework which helps the company in analyzing the changes that they require in
order to have growth. It helps the company by providing them strategies which can help them in
their growth perspective. It helps the company in analyzing their growth as well as their market.
The parameters are given below:
Market development: The factor focuses on entering a completely new market with the
existing product of the company. It provides an opportunity to the company to increase the
market share and to expand their business which will eventually increase the profitability of the
company.
Product development: It refers do the factor which state that the company must develop
a completely new product and provide it in the existing market (Al-Dhaafri and Alosani,, 2021).
It will help the company in meeting the changing needs and demands of the customers which
will increase the profitability of the company and will also be less risky .

Market penetration: This factor states that the company must try to capture the existing
market with the help of the existing product of the company . It is a less risky option for the
company as they do not have to change their market are there products. The company can
increase the market share by increasing their marketing activities or by providing effective
options to the customers which can attract them towards the product of the company .
Diversification: It refers to the most risky option off the framework . The factor states
that the company should enter a completely new market with a completely new product . It is the
most risky option because the company will have to invest high amount for expansion and even
after that the product can fail miserably, if it is not accepted by the consumers or is to able to
satisfy the customers of different market .
recommendation
In context to just eat takeaway.com , the company can opt for market penetration strategy as the
present aim of the company is to capture that market share by improving their delivery services.
Also it is a less risky option for the company which can help them in capturing a large share of
market and will also help them in having competitors advantage in the market.
M&E concept
SAF model: The model provide criteria to the company through which they can identify which
strategy will suit the best in their organization . It will help the company in analysing the
implementation process of their strategy add the future aspects which can impact the workings of
the strategy .
 Suitability: It refers to the factor which helps the company in predicting whether the
strategy will provide results according to the expectations of the company or not . It is
important for the company to make sure that they are having strategy which is suitable for
the structure and the operations of the company show that they can achieve the expectations
(Zanin and et. al., 2020). There are various criteria which are important to be considered by
the company in order to assess the suitability of the strategy . Some of the criteria are
expectation stability , capabilities stability or environmental stability . The suitability will
also be categorized in order to reflect the specific needs off the company .
 Acceptability: It refers do the step which helps the company in analysing the return , risk
and reaction off stakeholders on the particular strategy suggested by the company . In order

to implement any new strategy it is important for the management to influence the
stakeholders of the company as without them the management will not be able to implement
the strategy . The return of the strategy can be calculated on the basis of financial and non
financial benefits that the company can have . The company can also analyse returns with
the help of cost benefit analysis , other financial analysis . In terms of the management Must
analyse any probability of the financial risk all losses that the company may have and its
impact on the workings and profitability of the company .
 Feasibility: In terms of feasibility , it is considered to be one of the most important aspect
for the company when it comes to implementation of the strategy . it is important for the
company to make sure that they are having adequate resources , Capability and finances
required for the implementation off the strategy (Martin., 2018). If the company is lacking in
any of these areas then they will not be able to implement the strategy in the workings of the
company.There are number of financial test which are needed to be done by the company in
order to analyse the feasibility of the strategy.
 In context to just eat takeaways.com , the company has analyzed all the factors and have
made an effective plan which can help them In implementing the strategy successfully in the
workings of the company . In order to enhance the delivery system of the company ,
financial feasibility and availability of resources will not be a concerning factor for the
company .
Recommendations
 It is recommended to the company that they must focus on improving the supply chain
management which can help the company in achieving efficiency in their task . Having an
effective supply chain management will also help the company in attaining competitors
advantage in the market .
 It is also recommended to the company that in context to delivery services the company
must expand the reach so that they can attract potential customers before their competitors .
The company must make sure that they are reaching to the last mile possible so that they can
enhance their workings.

Limitations
 The revenue conflict between restaurant and delivery providers: In order to enhance the
delivery services the company will have to make sure that restaurants are also providing
support to the company (Della Spina., 2020, May). The delivery will only be done on time if
the restaurants are providing the requested food on time to the delivery man. the company in
order to influence restaurant will have to do negotiations which can create a conflicting
situations between restaurants and delivery personal.
 Disguised increased expenses: In order to provide fast delivery services to the customer the
company will have to make high investment in the delivery processes. It includes appointing
new personals , Providing them vehicles , providing more margin to restaurants and
including new systems in the workings of the company . The company will have to achieve
technological advancement in order to enhance the delivery process and make it better than
their competitors .
Conclusion
From the above report it is concluded that, in order to have success in the market and to increase
the profitability of the company, it is important for the company to expand their business. It will
help the company in making sure that they are working according to the goals and objectives of
the company. Strategic planning will help the company in working according to a plan which can
help the company in making proactive decisions and will also help them in understanding the
market well in which they are working. It will help the company in having competitors
advantage as well in the market. The example of company who have successfully implemented
strategic planning is Zomato, the company has successfully implemented strategy of targeting
keywords. The company is able to provide better services to the customers by optimising their
websites and improving their SEO management.

References
Books and journals
Al-Dhaafri, H. and Alosani, M.S., 2021. Role of leadership, strategic planning and
entrepreneurial organizational culture towards achieving organizational excellence:
evidence from public sector using SEM. Measuring Business Excellence.
Askegaard, S. and Torp, S.M., 2020. Cultural corporate branding: An encounter of perspectives.
In Marketing Management (pp. 199-216). Routledge.
Beverly, J.L. and McLoughlin, N., 2019. Burn probability simulation and subsequent wildland
fire activity in Alberta, Canada–implications for risk assessment and strategic
planning. Forest Ecology and Management, 451, p.117490.
Carolan, M.S., 2018. The food sharing revolution: How start-ups, pop-ups, and co-ops are
changing the way we eat. Island Press.
Della Spina, L., 2020, May. Strategic planning and decision making: A case study for the
integrated management of cultural heritage assets in southern italy.
In INTERNATIONAL SYMPOSIUM: New Metropolitan Perspectives (pp. 1116-1130).
Springer, Cham.
Edge, S. and Meyer, S.B., 2019. Pursuing dignified food security through novel collaborative
governance initiatives: Perceived benefits, tensions and lessons learned. Social Science
& Medicine, 232, pp.77-85.
Lee and et. al., 2019. Conglomerates and Concentration. In The Heterodox Economics of
GARDINER C. MEANS (pp. 222-259). Routledge.
Martin, B.C., 2018. Strategic planning in healthcare: An introduction for health professionals.
Springer Publishing Company.
Williams and et. al., 2018. Exploring eating disorders in adolescents: The generosity of
acceptance. Routledge.
Zanin and et. al., 2020. The swinging role of visualization in strategic planning. Journal of
Management and Governance, 24(4), pp.1019-1054.