Strategic Planning and Frameworks for Just Eat Takeaway.com

Individual report.
TABLE OF CONTENT
Introduction .....................................................................................................................................3
Main body........................................................................................................................................3
Strategy of the company...........................................................................................................3
Porters diamond model ............................................................................................................4

Mckensey 5 S model ................................................................................................................5
Ansoff matrix ...........................................................................................................................6
M&E concept ...........................................................................................................................7
Recommendations............................................................................................................................8
Limitations.......................................................................................................................................9
Conclusion ......................................................................................................................................9
References......................................................................................................................................10

Introduction
Strategic planning refers to a vision of the future predicted by the leaders of the company.
It is important for the company to identify their future goals and objectives in order to achieve
success and the process of strategic planning helps the leaders in determining that. It is a process
that the company have to do so that they will be able to achieve their vision. The process starts
with defining the strategy, providing directions, making effective and necessary decisions and
lastly allocating the required resources so that the work can get started (Askegaard and Torp.,
2020). It can also provide a control mechanism to the company which will help them in
implementing the process. In context to Just Eat Takeaway.com, the company is a Dutch online
food ordering and delivering company which is headquartered in Netherlands. The company is
using various online platforms through which the company helps the customers in ordering food
from anywhere with the help of the app and the company will make it delivered at their doorstep.
In this report, the strategic planning of Just Eats Takeaway will be discussed along with the
frameworks which can help in making strategies more effective. At the end of the report,
limitations as well as recommendations will also be provided.
Main body
Strategy of the company
The main strategy of the company currently is to focus on the delivery services of the
company. The company believes that their delivery services must be the one point in which they
should master by reaching to the last mile. It is important for the company to strengthen their
delivery network and services as it will help them in having competitors advantage in the market.
The main aim of the company is to connect customers with the restaurants without changing the
location of the customers (Carolan., 2018). By strengthening the delivery services the company
will expand the selection options for the customers which will help them in creating a customer
base. The company believes that their market is less mature but are having a greater underlying
growth opportunities which can help the company in increasing their profitability as well as will
help them in archiving their goals and objectives. The increased scale of operations will help the
company in increasing the operational efficiency of the company which will help the company in
reducing their cost and provide low delivery fees benefits to the customers as well even after