Strategic Planning: BCG Matrix and SWOT Analysis

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Added on 2023/01/13

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This report discusses the importance of strategic planning in achieving business objectives and explores two strategic planning tools: BCG matrix and SWOT analysis. It explains how these tools help in managing product portfolios and discusses the concepts of strategic fit and stretch. The report also provides examples and references for further reading.

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Strategic Planning: BCG Matrix and SWOT Analysis

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