Strategic Planning for the Hospitality Industry Power point 2

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STRATEGIC PLANNING FOR
THE HOSPITALITY INDUSTRY

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INTRODUCTION
MAIN BODY
Strategic direction
Porter’s value chain model analysis
McKinsey 7’s framework
strategic options
CONCLUSION
REFERENCES

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 Strategic planning in the organization related to process of
defining more about strategy, direction or making some high
decision while on allocating resources (Bako and et.al., 2020).
 It may also help the organization for extend to control mechanism
for guiding towards implementation of the strategy.
 While strategic planning is important to organization because this
helps in providing more direction and make some outlines for
measurable goals (Bui and et.al., 2021).
 Novotel London Canary Wharf Hotel to do their strategic planning
analysis. Novotel london canary wharf hotel is midscale brand
name with the company that grew into what become the Accor
group and multi brand with better strategy for customer.
INTRODUCTION

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