Strategic Planning for the Hospitality Industry Power point 2

This Power Point presentation by Desklib explores strategic planning in the hospitality industry. It covers Porter's value chain model analysis, McKinsey 7's framework, and strategic options. The presentation also provides insights into Novotel London Canary Wharf Hotel's strategic direction and internal and external environment analysis. The presentation is relevant for students studying hospitality management or related courses.

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STRATEGIC PLANNING FOR
THE HOSPITALITY INDUSTRY

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INTRODUCTION
MAIN BODY
Strategic direction
Porter’s value chain model analysis
McKinsey 7’s framework
strategic options
CONCLUSION
REFERENCES

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 Strategic planning in the organization related to process of
defining more about strategy, direction or making some high
decision while on allocating resources (Bako and et.al., 2020).
 It may also help the organization for extend to control mechanism
for guiding towards implementation of the strategy.
 While strategic planning is important to organization because this
helps in providing more direction and make some outlines for
measurable goals (Bui and et.al., 2021).
 Novotel London Canary Wharf Hotel to do their strategic planning
analysis. Novotel london canary wharf hotel is midscale brand
name with the company that grew into what become the Accor
group and multi brand with better strategy for customer.
INTRODUCTION

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 Definition
strategic direction refers to the plan which needed to be implemented for
an organization while for keeping progress towards its vision and fulfil the goals.
Basically, it occurs with owner and management which can communicate the
importance of employee and keep them for working their high contribution to
achieving business objective (Kim and Kim, 2021).
 Reasons for strategic direction
Vital arranging is continuous hierarchical course of utilize accessible
information archive business' planned attitude. This interaction is utilized to focus,
adjust investors and representatives on association and guarantee those objectives
are supported by information and sound thinking. Strategic direction requires time,
and consistent reassessment (Direction, 2020).
STRATEGIC DIRECTION Of Novotel
London

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 Organization vision:
For creating the better market place and upholding the reputation hat among guest,
partners and many other communities. While also introducing the friendly
environment and technology in process to order maintaining the balance with nature
as company meet.
 Mission:
To provide the facilitate and services in the market and also provide the good place
for working for its employee along with having the reasonable return on investments
by its owners.
 Values:
As the organization have the core values for delivering quality, growing profitability,
living with integrity and supporting community.
 Culture:
While the organization have the collection of better business practices, interaction
and process that make environment to work and keeping about those concepts which
can be never changes few and far between.

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 Value chain analysis for Novotel London canary wharf hotel:
• In terms of hotel, thus means the selection about the services and make their ability
for working enhance competitive advantage or position in the market.
• While having such things this must be important for knowing about how usually the
value chain that could help organization for taking the better position (Pangestu and
Setyorini, 2020).
• While for example, by offering either at lower price for some similar benefits or
greater benefits for the same prices.
• As the industry that could be required to understand and make sure for having those
competitive advantage or position through the application of effective differentiation.
Along with this also keeping the strong relative cost position.
PORTER’S VALUE CHAIN MODEL
ANALYSIS

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 Achieving differentiation:
This must be known that Novotel London canary wharf hotel achieving
differentiation at products and services is pulling more out toward the factory or some
other essential things. Apart from, this could keep the customer attraction while
through which organization that can achieve the better growth and make their
business for working with some better profit. The differentiation products that can
also create through using location, staff, information system, quality of services,
reliability and other level of creativity at services delivery.
 Maximising the benefits of cost advantage:
While by maintaining such things this could create more effective
management system, maintaining more about standardisation in designing food, team
work based work, good quality of facility and productivity (Linkov and et.al., 2020).
Along with this also have the better linked that could provide more about access to
services, Novotel London canary wharf hotel while this could create more benefits
costs.

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 The role of primary and support activities:
There are being various activities in Novotel London canary wharf
hotel which are being categorised among the primary and support activities.
Proper management that must be important and make sure for having the better
working activities. For example, room allocation, parking, room/services
upgrading option and so on. Housekeeping, retailing outlets, room service etc
(Tanrattanaphong, Hu and Gan, 2020). This could be led for having the
primary activities while through which many other provision that may be
possibility for working. Support activities such as resources, security services,
managing flows of information, people, technology, operational management
and so on.

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 The organization needed to analysis their internal environment
• An association's inside climate to survey its assets, attributes, abilities, and upper
hands. So, it permits to recognize Novotel London canary wharf hotel qualities and
shortcomings, which can help board during dynamic, methodology definition, and
execution processes.
• An interior examination will feature an association's inside qualities and
shortcomings comparable to its capabilities, and upper hands.
• When complete, the Novotel London canary wharf hotel have a reasonable thought
of where it's dominating, where doing approve, and where its flows shortfalls and
holes are. The examination will arm board with the information to utilize its
qualities, mastery, and openings.
INTERNAL AND EXTERNAL
ENVIRONMENT ANALYSIS

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 VIRO analysis
• Valuable:
The Hotel has a characterized corporate social compulsion work. The
Novotel London canary wharf hotel consistently takes part friendly obligation
activities, and makes them simple. All partners are documented with regards to
organization's exercises, and social obligation activities through true archives
including the yearly report, and site commitment in CSR exercises permits
(Dyer and et.al., 2020). Hotel Industry to construct non-substitutable ability as
commitment and procedures fare coordinated with the more extensive business
objectives and grew deliberately.

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 Inimitable:
These incomparable skills help in attractive the upper hand, and long
haul maintainability for association. These assets and ability are hard and
exorbitant to copy by contending players. Every one of where the Novotel London
canary Hotel stocks its items are efficiently available, and give higher deceivability
to the band. Shoppers can undoubtedly buy the Novotel London canary Hotel aid
and items in every one the nations and locales it works.
 Rare:
Abilities that nature are moved by created by just small bunch in the
business, and help building upper hand. This permits higher collaboration,
imagination and development in the organization. The advancement thus prompts
higher importance, which prompts upper hand and advantage the organization in
the trade centre in the short run (Promseela and et.al., 2020). This is hence an
uncommon capability for organization that permits it guide away from expected
dangers, and advantage from hopeful circumstances.

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 Organization:
• Abilities that are uncommon in nature moved by created modest bunch of firms
business, and help building upper hand.
• This permits higher cooperation, innovativeness and development the
organization.
• The development thus prompts higher importance, which prompts upper hand
and advantage for organization commercial.
• This ability for Novotel London canary wharf hotel that permits it control away
from expected dangers, and benefit from promising circumstances.

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 ICEDRIPS analysis:
• With an action close by, directors can see outreach group part isn't dealing with
their time adequately and needs teaching to work on their yield. The reports
can feature when group failing to meet opportunity on explicit portions, for
example, active deals calls territorial organizations each week or affirmed
bunch contracts each month (Bui and et.al., 2021). They can likewise assist
chiefs with looking at the measure of time spent react to inbound calls versus
the time spent on effort to new possibilities. With about each direct in business
channel, chiefs can assist with joining persons refine their commerce strategies
and shift procedures for explicit clientele when important.

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 Definition
• This is also known as relative strategy while through which this can be easily
determines about how the firms keep their profitability.
• Along with this also discuss more about the averages that could make the business
for working with better estimation.
• this have been divided into two parts such as: cost leadership and differentiation
(Vieira and Ferreira, 2020).
• this both can help the organization for knowing about how usually this could keep
the organization for working with some strategy.
• Apart from this, also help them for increasing profits margin by maintaining some
of the current cost and make their business for working with some better
estimation.
PORTER GENERIC STRATEGIES

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 Justification for using porter generic strategies in organization
• Exact exploration has shown that Novotel London canary wharf hotel are more
generalist nature keep last longer than particular associations.
• Target's situating as upscale rebate chain was reflected in its marketing practice
too.
• Target administrator felt that they should have been continually in line with what
clients needed and expect patterns also, requests (Tennent, 2020).
• Expanding cost separated between wide reach contender and the concentrate firm
may balance division accomplished through attentiveness and turn the clients
towards firms that offer wide scope items. Seen or real contrasts among items and
administration may disappear.
• Keep the room clean, offers and discount, proper accumulated services for their
customer.

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 From the above report it had been concluded that, strategic planning or direction
that play the effective role while through which they can easily get effective.
 While having such things the organization that can easily keep the customer for
long term and make sure for having various goals and objective.
 As internal and external environment that help the organization for knowing about
how usually they can keep their working estimation.
 As well as knowing about their customer, hotels details and many more things.
 While having such things this must be important for them in knowing about how
this could act and make sure for them in using porter generic strategies.
CONCLUSION

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 Bakos, J. and et.al., 2020. An analysis of environmental sustainability in small &
medium‐sized enterprises: Patterns and trends. Business Strategy and the
Environment. 29(3). pp.1285-1296.
 Bui, T.D. and et.al., 2021. Sustainable supply chain management towards disruption and
organizational ambidexterity: A data driven analysis. Sustainable production and
consumption. 26. pp.373-410.
 Direction, S., 2020. Exploiting digital technology: Strategies to aid transition.
 Dyer, A. and et.al., 2020. The role of cancer metabolism in defining the success of
oncolytic viro-immunotherapy. Cytokine & Growth Factor Reviews.
 Gong, Y., Yang, J. and Shi, X., 2020. Towards a comprehensive understanding of digital
transformation in government: Analysis of flexibility and enterprise
architecture. Government Information Quarterly. 37(3). p.101487.
 Kim, Y. and Kim, Y.M., 2021. Predicting Game Results using Machine Learning and
Deriving Strategic Direction from Variable Importance. Journal of Korea Game
Society. 21(4). pp.3-12.
REFERENCES

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 Linkov, I. and et.al., 2020. The case for value chain resilience. Management Research
Review.
 Pangestu, G.A. and Setyorini, R., 2020, July. Value Chain Analysis At Bank Sampah
Bersinar In Bandung Regency As A Competitive Advantage Strategy. In Proceeding of
International Conference on Management, Education and Social Science (Vol. 1, No. 1,
pp. 8-21).
 Promseela, L. and et.al., 2020 October. Risk Assessment for Power Circuit Breaker by
Using Failure Modes, Effects and Criticality Analysis. In 2020 International Conference
on Power, Energy and Innovations (ICPEI) (pp. 149-152). IEEE.
 Tanrattanaphong, B., Hu, B. and Gan, C., 2020. The impacts of value chain upgrading
on the export of processed food. Food policy. 93. p.101906.
 Tennent, K.D., 2020. The age of strategy: from drucker and design to planning and
porter. The Palgrave Handbook of Management History. pp.781-800.
 Vieira, E. and Ferreira, J., 2020. What generic strategies do private fitness centres
implement and what are their impacts on financial performance?. Sport, Business and
Management: An International Journal.
CONTD…

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