Strategic Planning for the Hospitality Industry

STRATEGIC PLANNING
FOR THE HOSPITALITY
INDUSTRY

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1. Critically analysing the most appropriate factors for implementing a chosen strategy...........3
2. Researching about creative business strategies and selecting future strategy for Hotel
industry to be competitive in the hospitality industry..................................................................5
3. Analysing and evaluating the different performance metrics (critical success factors, key
performance indicators and the balance scorecard for the hospitality industry).........................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Hospitality industry consumers of various filed which provides variety of services
including food and beverages, planning of various events, theme parks, dinning services, bars,
amusement parks, entertainment, meetings, recreation and other travel and tourisms services.
This industry is important for the consumers as it provides the better experience for travel and
tourism which encourages the customers reviews by providing better satisfying services. The
strategic planning involves the use of various tools which helps building proper strategies after
evaluating the opportunity and challenges faced by the hotel industry. The 'Hilton hotels' and
resorts which is the multinational hospitality industry providing wide services related to travel
and tourism industry. This report will provide details about analysing the appropriate factors for
implementing the strategy in Hilton. Also, researching about the creative business and future
strategies for Hilton which provide competitiveness for this industry. Lastly, analysing ans
evaluating the different performance metrics which are the success factors, key performance
factors and the balance scorecard for the Hilton hotel.
MAIN BODY
1. Critically analysing the most appropriate factors for implementing a chosen strategy
The Hilton hotels is the hospitality company leading globally across various countries.
The company owned with the worldwide chain of luxury premium hotels. The company is
engaged with the various hotel management services ad licencing and franchising its brands in
different countries (Aubry and Lavoie-Tremblay, 2018). The largest hotel Hilton brand is mainly
known for providing the leisure services at various locations mainly at city centres, nearby
airports and at the major popular destination around the world. The appropriate factors which
will impact the implementation of strategies in the Hilton industry includes:
The organizational design: The design of the Hilton hotel will affect the implementation
of various futuristic and effective strategies as the organizational design will impact the
strategies planning. As the design of the organization is regarded as the systematic approach
which integrate the various elements, personnels, procedures for meeting the objectives of
business. (D’Souza, Apaolaza, Hartmann and Brouwer, 2021). The following factors will be
considered as it affect the strategies are boundaries, division, flow of information from