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Strategic Planning Assignment - (Doc)

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Added on  2020-10-05

Strategic Planning Assignment - (Doc)

   Added on 2020-10-05

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STRATEGIC PLANNING
Strategic Planning Assignment - (Doc)_1
Table of ContentsINTRODUCTION...........................................................................................................................1PART 1............................................................................................................................................1A) Benefits of tourism planning..................................................................................................1B) Planning approach for tourism development. .......................................................................5PART 2............................................................................................................................................7A) Assessment of Reused Historic buildings that contributes to strategic tourismdevelopment................................................................................................................................7CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
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INTRODUCTIONStrategic planning is a process of defining strategies that is used to set Business priorities, helpsin focusing energy and resources and helpful in strengthen Business operations. The strategicplanning ensures that employees and stakeholders are working in one direction towards commonBusiness goal and objectives in order to achieve desired results. Strategic planning consist ofanalysing internal and external environment. Strategies is being formulated in strategicmanagement plan where high level strategy is developed and basis business level strategies aredocumented. Strategic planning evaluate the sustainment management phase. The strategic planindicates the actions which is needed to achieve the business goal and objectives. The report willgo to examine and outline the benefits of producing Tourism strategic management plans. Thereport will give an example of destination in which tourism strategic plan is being implied andalso explains the benefits from it. The report will go to evaluate one planning Approach fortourism development and it will justify it by taking an example of planning approach where thisapproach is been implemented successfully. The report will further assess reuse of historicalbuilding and how much it contributes to strategic tourism development plan. Lastly the reportwill discuss about the Tate museum in London which is reused as a tourism leisure and eventsfunction and it is providing benefits to its local area in socially and economically terms. PART 1A) Benefits of tourism planning.The benefits of Tourism planning are as follows -Strategic planning- It refers to an activity of determining the priorities, optimum utilization ofresources, strengthening the working of operations etc. so that organization can ensure that,employees, managers and other stakeholders of the company are contributing towards achievingthe organizational goals and objectives. It also includes the decisions that an organization takesregarding various things like, to whom it will serve, what activities it will perform, why it will doetc. It includes various steps like, analyse the internal and external environment, formulating thestrategy, executing the strategy, evaluating the performance (Albrechts, 2015).Strategic Plan- Strategic plan is a type of written document that an organization prepares forcommunicating the organizational goals, objectives etc. so that, all the employees will makeefforts to achieve those goals.
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Strategic plan in case of tourism refers to, determining the tourism product that includesinfrastructure, making efforts for marketing of destination place. It also includes analysis ofstrengths and weaknesses, threats and opportunity of the destination. Benefits of tourism strategic plan are as follows -Tourism is very important part of the economy. The activities of tourism impact many othersectors of our society. If, the strategic planning in case of tourism regarding the target customersit will serve, infrastructure and services of tourism, the reasons behind providing the facilities,etc. is not clearly known then, it will impact the results in negative way and it will create thoseresults which are not expected and wanted by the company. Strategic planning in tourism is an effective way for developing and managing the activities ofvarious tourism destinations in a sustainable, effective and controlled manner. If, the strategic plan in tourism sector is properly developed, designed and integrated with theoverall process of planning then it will help various tourism destinations for achieving theobjectives related with environment, society and economy. All these objectives like, economic,environmental and social can be achieved through proper strategic planning and throughappropriate development of tourism (Bryson, 2018).Strategic planning helps to properly analyse the tourism strategic plan, in effective implementingthe tourism plan in effective way, proper execution of strategic plan etc. Proper implementationand execution of a strategic plan helps tourism destination for using the resources sustainably,improving the satisfaction of visitors of that destination, integrating the local area, improvementin the growth of economy and also helps to achieve long term success of the business. If tourism strategic plan is properly integrated with the overall plan for the development of thecountry then it will help the tourism sector to achieve their goals and objectives effectively andefficiently(Cassidy, 2016).Proper planning at different levels in the tourism and better management of functions areimportant for optimizing the advantages of tourism. Proper strategic plan in tourism also helps inmitigating various types of problems that may occur in the tourism related with infrastructureetc.Strategic plan helps in minimising the potential adverse affects that may occur tourism, supportsto increase the economic returns in the area where the destination is located. All these thingshelps to receive a positive feedback from the community of local area for a long period.
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