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Strategic Management in a Digital World

   

Added on  2020-01-23

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STRATEGIC PLANNING
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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3Task 1 PPT ......................................................................................................................................3Task 2 ..............................................................................................................................................33.1 Modelling tools to develop strategic options ........................................................................33.2 Develop a comparative understanding ..................................................................................43.3 Create options to form the basis ............................................................................................6Task 4 ..............................................................................................................................................74.1 Strategy plan that ensures appropriate participation from all stakeholders of anorganization .................................................................................................................................74.2 Criteria for reviewing potential options for a strategy plan...................................................84.3 Agreed strategy plan that includes resource implication.......................................................9Task 5 ............................................................................................................................................115.1 Comparing the organizational values ..................................................................................115.2 Mission and vision for the organization ..............................................................................125.3 Future Management objectives for the company.................................................................125.4 Measures to evaluate a strategic plan ..................................................................................13Task 6 ............................................................................................................................................146.1 Scheduling for implementation a strategy plan in an organization......................................146.2 Appropriate dissemination processes ..................................................................................156.3 Monitoring and evaluation system for implementation of strategy plan ...........................16Conclusion ....................................................................................................................................18References .....................................................................................................................................19
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INTRODUCTIONToday, the corporate world requires comprehensive collection of efforts to coordinatebetween the vision, mission and strategy of an organization with the resources available to it.Strategic Planning a management activity focuses on establishing targets and strengtheningoperations required, ensuring that the employees and stakeholders work towards the setobjectives and frame agreements for intended outcomes. It helps to adjust the organization'sproceedings according to the changing environment. Here the report investigates how strategicplanning models and techniques supports the organizational objectives of Brook, a voluntarysocial group providing free and confidential sexual health services to the young people up to ageof 25 in UK.TASK 1 PPT Attached TASK 2 3.1 Modelling tools to develop strategic optionsModelling tools are the tools which are used with an aim to develop an appropriatestrategic option for the enterprises. Each modelling tools have varied purpose. For example,Ansoff matrix is the modelling tool which has an objective to suggest an appropriate growthtactic to the firm. In the similar way, gap analysis it is tool which Brook can adopt different typesof models in order to develop strategic options. Ansoff Matrix Market penetration – In this option company seeks to achieve growth with existingservices in the existing market segments. Brook can increase its market share bywidening the range of its sexual health services (Alon, Jaffe and Vianelli, 2012). Product development – By using this strategy company develops new products which aretargeted to its existing market segments. Under this option, Brook can develop newservices for its young age customers. Market development – With this option, company seeks to achieve growth by targeting itsexisting products to new market segments. Company can make efforts to identify new4
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