Strategic Planning and Management Report 2022

Running head: MANAGEMENT 1
Strategic Planning and Management
Name
Institution
Author’s Note

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Capability Internal Analysis for Apple Inc.
Introduction
Apple Inc. is one of the most reputable organizations recognized in almost all parts of the
world. This organization has been able to emerge as one of the most competitive organizations
across various local and international markets (Forkmann et al., 2016). Moreover, its
management team has been in a position of adequately utilizing various resources that are
attached to the organization, which has made it move top-notch higher compared to several other
organizations. As a result, this report is therefore focused on determining the capability internal
analysis for Apple Inc. by adequately identifying its resources and skills to give a clear
illustration of how the organization is capable of operating at the internal level.
Organizational Information
Apple Inc. is one of the most recognized American multinational technology
organizations whose focus has always been on a wide range of markets that are situated across
different parts of the world. Apple Inc. is one of the world’s recognized organization in terms of
revenue, which totaled $265 billion in 2018. On the other hand, the main headquarters for this
organization is majorly situated in Cupertino, California. The organization has always been
recognized for its ability to adequately design, develop and even sell different types of
electronics accompanied by online services that are geared towards meeting the needs of various
customer segments attached to the company (Ioriatti & Lucchi, 2016). The vision statement for
Apple Inc. provides a clear picture of what the whole organization is all about. The vision clearly
postulates that “We believe in our connection to the earth to invent a variety of products that
cannot change" This motivating vision statement from the organization highlights that they are

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always focused on delivering quality products and services for all its clients who are situated in
various places across the universe (Winston & Weinstein, 2016). On the other hand, its mission
is to come up with one of the best user experience to all its customers by coming up with
efficient, innovative hardware, software together with several other services. As far as its
strategic plan is concerned, it implements a differentiation strategy as one of its primary
international policy when it comes to delivering high customer value.
Theoretical Spine
Apple Inc. is connected to an interesting success story in the world of computer
technology and several other market platforms, irrespective of all the challenges that it has been
able to encounter in the global market. Moreover, this impressive performance record reveals'
Apple's utilization of its primary competencies, which have been captured in the VRION
analysis. As a result, the model of VRIO analysis has the capability of adequately evaluating the
nature of value, rarity, imitability, together with the organization structure that is associated with
the business (Laudon & Laudon, 2015). One of the major aims that are associated with this mode
of internal is to perfectly determine some of the major competencies, together with the
competitive capabilities of the whole organization, concerning variables that are all connected to
the VRIO model. In such a situation, the whole of Apple Inc. carries out fundamental
exploitation of its significant competencies to obtain a long term condition of competitive
advantages against all its existing competitors within various market platforms. Some of the
well-organized objectives together with planning are majorly concerned with the scaling up of a
business, for example in specific places where certain competitors are not active. When it comes
to giving a response on Apple's VRIO analysis, various mangers have an opportunity of coming
up with the best strategies aimed towards strengthening their respective businesses.