Strategic Planning of Apple Company

Added on - 05 Feb 2020

  • 16

    Pages

  • 4617

    Words

  • 174

    Views

  • 0

    Downloads

Trusted by +2 million users,
1000+ happy students everyday
Showing pages 1 to 4 of 16 pages
BUSINESS STRATEGIC
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 How mission, vision, objectives, goals and core competencies alter the strategic planningof Apple..................................................................................................................................11.2 Factors that can be considered while formulating strategic plan for Apple.....................3TASK 2............................................................................................................................................52.1 Examining the strategic positioning of Apple by conducting organizational audit.......52.2 Environmental analysis of Apple.....................................................................................52.3 Significance of stakeholder analysis when formulating new strategic.............................72.4 New strategy for Apple....................................................................................................7TASK 3............................................................................................................................................83.1 Analyzing the appropriateness of alternative strategic relating tokept entry, substantivegrowth, limited growth or retrenchment for Apple................................................................83.2 Justification of the strategy selected for the Apple..........................................................8TASK 4............................................................................................................................................94.1 roles and responsibilities needed to implement the Apple future strategic plan..............94.2 Estimated resources required for implementing the strategic alliance...........................104.3 Contribution of SMART targets to the achievement of strategy implementation in Apple...............................................................................................................................................10CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
INTRODUCTIONBusiness strategy is the strategies are generally developed in order to achieve the longterm objectives of company. In this project report, it has been depicted that how a mission, visionand objectives of Apple help him to modify its strategic planning (Abraham, 2013). Apple is thelargest information technology company headquartered in Cupertino, United States. It hasgenerated US$233.715 billion as a revenue in 2015. In this study, techniques that can beconsidered for developing a strategic business plan are mentioned. In addition to this,significance of stakeholder analysis is also discussed. Besides this, suitable strategies related tomarket entry for Apple are also enclosed. Lastly, contribution of SMART targets for theachievement of strategy implementation is discussed.TASK 11.1 How mission, vision, objectives, goals and core competencies alter the strategic planning ofAppleMission:Its mission statement is to take into consideration various actions that are usefulfor ensuring the success of company every year after year.Vision:Its vision is to offer best products to the customers by concentrating constantly onthe innovation through using latest technologies (Allio, 2006).Objectives:Its objective is to create the ground-breaking products at a constant basis andto expand its chain of Apple stores. In another objective to innovate and prescribe the movementfor future technology. In addition to this, it want to expand its business worldwide. Besides this italso desired to increase its profit margin.Goals:- Its goal is to improve the accuracy of the software projects used.Core competencies: Core competencies of Apple are to introduce innovation in itsprojects, generate strong marketing team, conduct high financial performance and offer highquality services to the customers (Benson and Bugnitz, 2004).Strategic planning is done to achieve the desired goals and objectives of organisation.Goals of the organisation can be achieved when its mission and vision statements are clear.Along with this, such statements should be informed to the employees so that they can work forthe achievement of organisation goals. When company has proper understanding about its
mission, vision, goals, objectives and core competencies, then only it can develop various plansaccordingly.2
desklib-logo
You’re reading a preview
Preview Documents

To View Complete Document

Click the button to download
Subscribe to our plans

Download This Document