Strategic Planning of Qantas

Running head: STRATEGIC PLANNING
Strategic Planning
Name of the Student
Name of the University
Author Note

1STRATEGIC PLANNING
3.1. Write the Strategic Plan – when writing your plan
ensure you:
a. Confirm the Mission, Vision and Values of the organisation
The mission statement is ‘restoring our reputation, confronting the
crisis, operating sustainably and planning for the future'."1
The vision of Qantas is to become the most reputable brand in the
airlines industry. They want to provide the passengers with the best
unique experiences.2
They value the comfort of the passengers and focus on the ways the
innovation is formulated.
b. Outline the research and background undertaken for
inclusion in the strategic plan such as legislative
requirements, regulations and codes of practice.
The legislations in the Australian background should be maintained by
Qantas. The different regulations in the airline industry should be
maintained by them indeed. The ethical codes for behaving with the
passengers should be maintained.3
c. Where you have sought, or can seek advice from expert’s
persons where necessary.
I can seek the advice from the expert human resource managers. I
should be able to gather the necessary information from the managers
and apply them in the practise.
d. Include intellectual property risks and management
The intellectual property risks are associated with the trademarks the
company use and their symbols. These things cannot be imitated by
other companies. The Kangaroo trademark is one of the best
intellectual properties. The management should note the importance of
the intellectual property of Qantas.4
1 Fly With One Of Australia’S Most Popular Airlines | Qantas US (2018) Qantas.com
<https://www.qantas.com/us/en.html>.
2 Fly With One Of Australia’S Most Popular Airlines | Qantas US (2018) Qantas.com
<https://www.qantas.com/us/en.html>.
3 Eloisa de Moura Lopes, Henio Fontão and Amílcar dos Santos Gonçalves, "Significant
Factors In The Technological Profile Of Innovative Companies In The Return Of Capital In
Technological Innovation" (2013) 1(1) International Journal of Innovation.
4 Fly With One Of Australia’S Most Popular Airlines | Qantas US (2018) Qantas.com
<https://www.qantas.com/us/en.html>.

2STRATEGIC PLANNING
e. Formulate strategic objectives and strategies needed for
the future
Qantas will need to be innovative in their approach to formulate the
strategic objectives. In future, they will seek to get the best from
their business operations while implementing technological
advancement.
f. Detail each strategy with an assigned priority, a timeframe,
responsible parties and measurable performance indicators
The innovation strategies should be implemented within the next
three months. They will want to grow their business in Asia within
the next four months. They want to provide the best opportunities
and comforts for the global travellers. The performance indicators
are the desired outcomes for delivering these strategies and
measuring the progress for growing in Asia.
g. Outline how you will circulate the strategic plan for
comment, support and endorsement
The strategic plan can be circulated by measuring the scopes. The
managers will take the feedback from the managers and
employees. They will need to upgrade their infrastructure by
implementing the new technologies. The brand promotions should
be done through the social media marketing.
h. Explain the strategies you will have to monitor and evaluate
the implementation of the plan and make refinements as
appropriate and contingencies where necessary.
The growth strategies should be monitored properly so the
organization can deliver their services to most countries. They have
to focus on the implementation of technology so they can deliver
the customers at a faster pace. They can make the refinements if
they feel the strategies are not implemented properly.5
i. Review process for the plan’s effectiveness and
opportunities for improvement.
The plans are very effective for the growth of the organization into
Asia. They have to promote their brand across many countries so
they can increase the number of their foreign passengers. The
financial benefits will have to be measured.6 If these plans are
effective enough, these plans will bring great glory for Qantas.
There are several opportunities for improvement as well. The
5 Salman Z Alharthi, "Towards A Sustainable Competitive Advantage" (2012)
1(1) International Journal of Business Research and Development.
6 Eloisa de Moura Lopes, Henio Fontão and Amílcar dos Santos Gonçalves, "Significant
Factors In The Technological Profile Of Innovative Companies In The Return Of Capital In
Technological Innovation" (2013) 1(1) International Journal of Innovation.