Strategic Planning of Tesla

   

Added on  2021-02-20

15 Pages4310 Words440 Views
TESLA STRATEGYREPORT
Strategic Planning of Tesla_1
Table of ContentsINTRODUCTION...........................................................................................................................1LO 1.................................................................................................................................................1P 1 Assessment of impact of macro- environmental factors on organization........................1LO 2.................................................................................................................................................3P 2. Analysing internal environmental factors influencing organization...............................3LO 3.................................................................................................................................................5P 3. Competitive environment analysis using Porter's Five Force model..............................5LO 4.................................................................................................................................................6P 4. Evaluation of different types of strategic planning available to organisation.................6Justification and recommendation for most appropriate growth platform and strategies......8Strategic management plan with strategies, objectives and tactics........................................8CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................12
Strategic Planning of Tesla_2
INTRODUCTIONStrategic planning refers to the process of matching the competencies and resources oforganisation against desired goals and objectives of organisation. The strategic planning is donethrough internal and external environmental analysis, market trends, market analysis,competitors analysis and accordingly strategies are formed to achieve desired outcomes and alsoto provide value for all the stakeholders (Mathooko and Ogutu, 2015). The present report isbased on the Tesla Motors Inc. and it is an American Automotive and energy company. TeslaInc. specializes in the manufacturing of electric cars, solar pane manufacturing and SolarCitysubsidiary. The organisation operates various production and assembly plants and serves acrossthe world. The total production output of the company is 245,162 vehicles and it providesemployment to approx 45000 employees. The report briefly explains about the internal andexternal environmental analysis. Further the competitors analysis is also done using the Porter'smodel. Different types of strategic directions are analysed and the most appropriate is chosen.Finally the strategic management plan is prepared for the organisation. LO 1P 1 Assessment of impact of macro- environmental factors on organization.Strategic planning can be considered as the management activity which is used for settingpriorities, focusing on resources and energy, strengthening the business operations, ensuring thatemployees and stakeholders are working towards the common organisational objectives. Thishelps in establishing the agreement for the desired results and also assessing and adjusting theorganisational direction in order to respond to the changing business environment. The externalbusiness environment analysis helps in the strategic planning process. The External environmentanalysis of Tesla Motors Inc. is done using the PESTLE analysis.External Environment analysis of Tesla Motors Inc.Political Factors: There are various political factors such as government policy, rulesand regulations, tax policy, trade restrictions, etc. influences the operational efficiency of thebusiness.Tesla motors operates and trades in 17 countries and thus company needs to be awareabout the different political factors that may lead to bring influences on the business activitiesand operations (Ansoff And et.al., 2018). One of the major political factor that may affect thecompany is laws and regulations relating to the environment protection. Company needs to focuson meeting strict emission level to make more environmental friendly cars. Since they are built1
Strategic Planning of Tesla_3
on the entire concept of energy efficient cars, this can act as a benefit for the company becausethey would be able to garner support of every political party.Economical Factors: Factors such as inflation, exchange rate, unemployment rate,economic development, etc. influences the operational growth of the company.It includeseconomic growth within the alternative energy industry and also increase in the cost for usingcars due to increase in the fuel prices. There are different economical factors that may lead toinfluence the business operations and activities. Such as decreasing battery cost, influences in thematerial cost and most importantly, global economic growth. Tesla motor's financialperformance may get affected due to the issues related with economic stability. Social Factors: Conditions and trends of the society brings great influences on thebusiness activities and operations. The rising popularity towards the low-carbon lifestyle acts asthe opportunity for Tesla motors and it can also grow its multinational automotive organisation.There is increase in the demands for electric vehicles which can help in boosting the financialperformance of company (Indris and Primiana, 2015). Tesla motors can effectively build thestrong customer base and increase the number of potential buyers for its expensive cars due tothe trend of wealth distribution. They would also get support from the society in which they areoperating because they are providing eco-friendly technology which has no negative impact onthe resources of the society thus increasing their support which ultimately improves theirstrategic positioning.Technological Factors: Advancement in the Tesla's energy and automotive solutionsbusiness may get influenced and affected due to the available techniques and technology. Forexample, materials engineering techniques or technology leads to determine the cost-effectiveness and efficiency of Tesla' batteries. The increase in the automation in the businessand increasing use of mobile system may lead to bring many influences on the working andoperations of Tesla motors. Since company is already operating at a much advanced rate in termsof technological innovation as compared to its competitors, they would be able to utilize thisfactor of macro environment in a better manner.Legal Factors: The business may get influenced due to the legal systems and regulationsas it shapes the business growth and managerial decisions as well. The laws and legal constraintsinfluence the marketing mix of company, business partnerships, HRM decisions and evenbusiness strategies. The increasing protection for international patent can lead to bring great2
Strategic Planning of Tesla_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Strategic management plan for Tesla Motors
|14
|4247
|207

Impact and Influence of Macro Environment on Strategies
|20
|6553
|93

Business Strategy Assignment sample : Tesla
|14
|4198
|84

Unit 32 Business Strategy
|16
|4972
|66

Business Strategy: Impact and Influence of Macro Environment on Tesla
|15
|4259
|100

Analyzing the Impact of Macro Environment on Tesla's Business Strategies
|23
|6401
|68