Strategic Planning of Volkswagen- Research

Added on -2020-02-17

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BUSINESS STRATEGY1| P a g e
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Executive SummaryIn the following research study, the researcher develops a report based on the strategicplanning of Volkswagen. VW has involved in emission scandal and to overcome it and regainthe brand loyalty it requires the suitable amount of strategic planning and management. Thedata used is secondary. SWOT analysis of VW along with new alternative strategies issuggested. Ways to implement those strategies are also discussed.3| P a g e
Table of ContentsIntroduction.......................................................................................................................................5Methodology.....................................................................................................................................5TASK 1....................................................................................................................................................5TASK 2....................................................................................................................................................6Findings..............................................................................................................................................6AC 2.1 and 2.2 Organisational Audit and Environmental Audit.........................................................6SWOT Analysis...................................................................................................................................7AC 2.3 Roles stakeholders play in formulating new strategy.............................................................8AC 2.4 New Strategy of VW AG........................................................................................................10TASK 3..................................................................................................................................................10Discussions.......................................................................................................................................10AC 3.1 To what extent alternative strategies are significant............................................................10AC 3.2 Process involved in implementing new strategies................................................................11TASK 4..................................................................................................................................................12AC 4.1 Assessing the respnsibilities and roles of personnel who are accountable for implementation of strategy.............................................................................................................124.2 Resources required for implementing new strategy..................................................................12AC 4.3 SMART targets for implementing a strategy at VW..............................................................13Recommendations...........................................................................................................................13Conclusion.......................................................................................................................................14Reference List..................................................................................................................................144| P a g e

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