Strategic Planning of Woolworths

This presentation provides an in-depth analysis of the strategic planning of Woolworths, an Australian retail organization. It covers the company's business strategies, vision, mission, and values. The presentation also discusses the impact of strategies on Woolworths' performance, Porter's five forces analysis, competitor analysis, resources and competencies, SWOT analysis, major issues faced by Woolworths, and recommendations for strategic changes.

Strategic planning of
Woolworths

Background of the company
Woolworths Group is an
Australian retail based
organization that has its
operations in different parts of
Australia and New Zealand.
The organization was
established in the year 1924
under the name of “Wall
Worth Bazaar Ltd.”
(Woolworths.com.au 2019).

Business strategies of the
company The strategic needs that
have been implemented by
Woolworths are based on
achievement of long term
based goals. The company
strives to develop the
market based position in
the retail sector of
Australia. The improvement
of client observation is also
important for Woolworths
(Teece 2019).

Vision, mission and value
statements
Values of Woolworths –
 Quality and style and delivering
the best services.
 Value – Providing a simple and fair
deal.
 Services – Thinking about the
customers first.
 Discovering the differences.
 Integrity
 Energy – Delivering the services
passionately.
 Sustainability – Developing a
better future (Woolworths.com.au
2019).

Impact of strategies on performance of
Woolworths
Woolworths needs to
investigate the change that
have taken place outside the
company and it influences
the association context of
future. Recognizing
opportunities and dangers
for future advantages of the
company and also lookup
inside the company including
strength and weakness
(Jenkins and Williamson
2015).

Porter’s five forces analysis of
Woolworths  Threats of the substitutes
 Rivalry among the
competitors
 Bargaining power of the
suppliers
 Bargaining power of the
buyers
 Threats of new entrants

Competitor analysis
The major competitors of
the Woolworths in the
retail industry of Australia
are Coles and Aldi. Coles
and Woolworths have
been able to acquire more
80% of the total market
share in retail industry of
Australia (Barros,
Hernangómez and Martin-
Cruz 2016).

Resources and competencies of
Woolworths
Woolworths consists
of tangible and
intangible resources
that are able to
help in the
operations of the
organization in the
industry.

SWOT analysis of Woolworths
 Strengths
 Weaknesses
 Opportunities
 Threats

Major issues faced by
Woolworths The major issues that
have been recently faced
by Woolworths are
related to the
underperformance of its
stores and restructuring
the operations. The lack
of proper revenues has
also led to many job cuts
in the organization.

Strategic changes in
Woolworths
Woolworths needs to change
the strategies in such a
manner that is able to
provide positive experiences
to the customers in the
stores. The prices of
products have been a major
that affect the competition
that has been developed in
the retail industry (Barros,
Hernangómez and Martin-
Cruz 2016).

Recommendations
 The short based recommendations
 The long term based recommendations

References
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Perspective of the Family Firm: Past Trends, New Insights, and Future Directions. Journal of
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Competitive Advantages. McGraw-Hill Education.
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 Teece, D.J., 2019. A capability theory of the firm: an economics and (strategic) management
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 Woolworths.com.au 2019. [online] Woolworths.com.au. Available at:
https://www.woolworths.com.au/ [Accessed 8 Apr. 2019].