Strategic Planning of Woolworths

Strategic planning of
Woolworths

Background of the company
Woolworths Group is an
Australian retail based
organization that has its
operations in different parts of
Australia and New Zealand.
The organization was
established in the year 1924
under the name of “Wall
Worth Bazaar Ltd.”
(Woolworths.com.au 2019).

Business strategies of the
company The strategic needs that
have been implemented by
Woolworths are based on
achievement of long term
based goals. The company
strives to develop the
market based position in
the retail sector of
Australia. The improvement
of client observation is also
important for Woolworths
(Teece 2019).

Vision, mission and value
statements
Values of Woolworths –
 Quality and style and delivering
the best services.
 Value – Providing a simple and fair
deal.
 Services – Thinking about the
customers first.
 Discovering the differences.
 Integrity
 Energy – Delivering the services
passionately.
 Sustainability – Developing a
better future (Woolworths.com.au
2019).