Strategic Planning: Organizational Vision, Mission, Strategy and Business Plans

Strategic
Planning

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Table of Contents
Task 1..............................................................................................................................................3
1.1 Explain organizational vision, mission, strategy and business plans and the relationships between
them........................................................................................................................................................3
1.2 Analysis of the mission and vision statements of named organization ............................................7
1M1: evaluates the impact of a named organization ’s vision and mission on its strategy.....................8
Task 2............................................................................................................................................11
2.1 Explain how external factors affect organization ............................................................................11
2.2 Evaluate how stakeholder expectations influence organization s...................................................12
2.3 Explain how changes in the external environment affect organizational strategy..........................13
2D1 Analyses of how external influences affect organizational strategy in a named organization ......14
Task 4............................................................................................................................................15
4.1 Strategy options for selected organization using modeling tools ...................................................15
4.2 Criteria for Reviewing the Potential Strategy Options.....................................................................17
4M1: Apply the criteria and evaluate the options for delivering the strategic direction of the
organization you have chosen. ............................................................................................................18
Evaluation of options for delivering the strategic direction for Adidas ................................................18
Task 5............................................................................................................................................22
5.1 The Structure of the Strategic Plan..................................................................................................22
5.2 Explain how stakeholders are involved in the formulation of the plan...........................................25
5.3 Provide a dissemination process to ensure stakeholders are informed and committed................26
to the plan............................................................................................................................................27
5M1 Create monitoring systems to ensure the successful implementation of strategic plan. ............29
5D1 Strategic Plan for Adidas ...............................................................................................................32
References.....................................................................................................................................34

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Task 1
1.1 Explain organizational vision, mission, strategy and business plans and the relationships
between them.
Organizational Vision statement
Having a long-term goal in mind is essential for a business's vision. It serves as a guide
for the company's long-term goals. "Vision" refers to the ability to predict a company's future
state. It is a lot like a company's mission and core principles. There are many examples of
companies looking to grow their worldwide market share during the next five years. Another
company's goal may be to grow the number of people. The mission statement can change over
time, though it usually does (Yousaf et al., 2018). An organization 's operations may benefit
from a business strategy by stating the overall goal, the path to be taken, and the guidance to be
followed while making decisions. In other words, a company's purpose serves as a foundation or
context for its goals. Strategies are plans of action designed to accomplish a particular objective.
It might be a strategy, a plan, or a series of steps. Strategy progressively accomplishes a vital
objective, such as a goal or vision (O’Brien et al., 2019). Short-term actions are the focus of a
vision, but the long-term influence of a company on society is the focus of a mission in this
context. Whereas to fulfil short- and long-term objectives, the possible minor options available
in this circumstance are strategic choices (Varela, 2020).
 Adidas: Whereas the vision of Adidas is "to be the design leaders with a focus on getting
the best out of the athletes with performance guaranteed products in the sports market
globally”.
 Emirates: The vision of Emirates Airlines is “Maintain international recognition as one
of the leading aviation and security services business in the world, and set a benchmark
within the industry.”
It is understood from the above examples that the future direction of the company can be
clearly determined from its vision statement. Here its is clear that, a vision statement outlines the
goals and values that must be met to reach the end goal (Jayne, 2018).
Organizational Mission Statement
Whereas the mission of its brands is built on a passion for sports and a commitment to a
sporty lifestyle, Adidas strives to be the global leader in the sporting goods industry.
Consequently, they are continually looking to improve the quality of their brand and product to

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maintain a solid competitive edge. Adidas is committed to delivering world-class customer
service via cutting-edge design and innovation. They use their sustainability statement and
business missions in social and environmental affairs, human resources, and community affairs
to achieve their objectives. The company's actions are laid forth in these documents.
In comparison to the strategic choices made by the organization mission statement
encompass the values and future business position which will be achieved by strategic choices
As the name suggests, business strategy is a written document outlining the objectives of a
company and the reasons for why they are realistically achievable and the specific measures that
need to be taken to get there (Cabrera and et. al., 2018). In addition to information about the
firm's past, the report may include details on the individuals and groups essential in helping the
organization achieve its goals. In the end, the venture's vision, objectives, and strategy will be
laid out in a business plan. To put it another way: in general, a more comprehensive framework
that outlines how a particular business will be founded, as well as its short-term and long-term
objectives, strategic action plans, and available resources to accomplish the venture's overall
objectives.
 Adidas: The mission statement of Adidas is “"to be the global leader in the sporting
goods industry with brands built on a passion for sports and a sporting lifestyle.”
 Emirates: The mission statement of Emirates Airlines is “Commit to safeguarding all
customers, staff and assets against acts of unlawful interference through continuous
reviews, training and education. Implement internationally established industry standards
and practices, to ensure a safe and secure environment while facilitating business
growth.”
It is determined from the above mission statement of the two multinational organizations
that mission statement is created with the view of showcasing the goals and values of the
company along with describing the industry environment. The examples of businesses given
above clearly describes the the industry in which they operate and their foundation values.
Organizational strategy and business plan
Organizational strategy refers to the plan of action created by a specific company in order
to achieve their business goals It is defined as the set of clear plans goals an actions which act as
a guideline for a business in competing against a specific company markets or within an industry
(Kopaneva, 2019). Each and every business creates specific business strategy for strategic

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management of their organization which helps the company take actions towards achieving
continuous success in their specific field. It is important to construct a detailed business strategy
in order to ensure that the company is able to move towards direction of success. The overall
strategy of an organization includes different elements such as its vision statement mission
statement and values which help guide the organization towards ethically and lawfully
conducting a business within the interests of various stakeholders (Morton, Wilson and Cooke,
2020).
A business strategy includes combination of all the decisions and actions which are
performed by a company in order to achieve its business gold and secure a beneficial position in
its industry or market. A strong business strategy creates a strong foundation for a company and
acts as a road map towards achieving its specific objectives which increases it's important as
creation of a suitable strategy as an organization survive for a long term in the crowd of
overwhelming competitors (Foss, McCaffrey and Dorobat, 2022). Business strategy helps a
company create suitable plan for achieving goals and objectives so that they are able to fulfill its
long term objectives in a timely manner and are able to reach the position in their market where
it is intended. In addition to this business strategy also helps improve efficiency and
effectiveness of the organization as it helps ensure that the plan is created to utilize various
resources in an optimal manner making business activities more efficient and effective
automatically.
After creation of a business strategy the next element which arises is creation of a
business plan. A business plan is defined as a document which includes details related to a
company's objectives and the ways in which these objectives will be achieved. Our business plan
includes information about the ways in which marketing financial and operational functions of
an organization will be completed so that it is able to achieve its overall business objectives in a
timely manner. Start up businesses and established businesses create business plan so that they
are able to move towards the direction of success and achieve their business strategy and
strategic objectives (Gagné, 2018).
Relationship between an organization ’s vision, mission and business strategy
The mission of an organization is based on the organization 's vision. An organization al
vision conveys the overall aims and objectives of an organization , while a mission statement
communicates the "why," "who," and "how" of an organization 's vision. The mission of a firm

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is similar to the vision of a company in that it explains the overall objective and fundamental
values of the company. As a result, it goes a step farther than most other organization s in
outlining their goals and how they will be achieved (ul Musawir Abd-Karim and Mohd-Danuri,
2020).
It has been observed that a company's mission gives more concrete ideas around which
its strategic goals might be created. To put it another way, a company's long-term aspirations for
the product it develops are at the heart of its vision. This forward-thinking approach is included
in the organization 's mission statement. Here are some examples of well-known firms' mission
statements: To sum up, it is essential to note that the firms in the previous situations have clearly
defined their sector and their set of guiding ideals that set them unique. Vision, mission, and
business strategy are all intertwined to guide day-to-day activities (Bilgin, 2018). Every single
one of these elements has a connection to the others. As stated before, an organization 's mission
and business strategy are predicated on its goals and ambitions. All management and employees
should use the company's vision, purpose, and strategy as a guide when making crucial strategic
decisions. A company's ethos is created when these three essential elements come together and
serve to keep workers engaged and committed to the company's goals.
It is time to talk about the organization 's broad objectives. Its overall strategy and
operational plans are built on its mission statement. Vision, purpose, and supporting activities
are all part of an organization 's overarching strategy, as are a declaration of core values
reflecting the organization 's guiding concepts and beliefs. Business plans are used to implement
a strategy that has these four characteristics (Malmivaara, 2020). A business plan is prepared
following a strategic planning process to assess success against previously stated strategic goals
and objectives. These business plans also oversee a slew of implementation, monitoring, and
evaluation activities to ensure the strategy's long-term success. Executives may establish a
unified set of strategic goals and a plan that supports this purpose and, by extension, the
company's vision for itself by articulating a clearly defined vision and mission for the
organization .
Basis Vision Mission Strategy
Definition Here the company
describes its future
Here the organization puts
forward the current actions
The plan of action
involving the goals for

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objectiveness along
with the
which will support attainment
of its vision (Chang, 2020).
attaining organizational
mission are described in
their business strategy.
Adidas The vision of Adidas
states the its aim to
become design leader
in sports industry
with high quality
goods
The mission statement of
Adidas is influenced by vision
as the firm focus on building
passionate firm centered
around high performing
goods.
The strategy of Adidas
focuses on optimizing
current resources to
dominate the sporting
goods market and
become global leader.
Emirates The vision of
emirates focuses on
building international
recognition,
leadership and high
quality.
The mission of the firm is
influenced by its vision as it
focuses on continuous training
and reviews along with
implementing international
standards to become
successful globally.
The strategy of Adidas
focuses on global
expansion to attain its
mission. This showcases
the relationship between
strategy and mission.
Strategy formation is
dependent on
organizational mission
(Greve, 2021).
1.2 Analysis of the mission and vision statements of named organization
 Adidas
 Whereas the vision of Adidas is "to be the design leaders with a focus on getting the best
out of the athletes with performance guaranteed products in the sports market globally”.
 The mission statement of Adidas is “"to be the global leader in the sporting goods
industry with brands built on a passion for sports and a sporting lifestyle.”
Analysis of Adidas Mission and vision statement

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"Bring the world outside, utilize our knowledge and experience, pour passion into items,
and encourage outdoor lovers to attain independence and success" is the company's stated
objective. Adidas have core values in common, such as zeal, commitment, faith, efficiency, and
perseverance. As a result, it aspires to be the leading provider of premium goods and services
while also providing investors with great long-term returns. Goals for both Adidas include
creating new goods, expanding their brands, finding strategic collaborations, and improving
overall performance in the long run. Customers' satisfaction is a primary goal, but it also aims to
recognize and reward staff' accomplishments (Smith, 2020). It adheres to the most strict
compliance and integrity requirements in the industry. The company's culture is based on
treating everyone, no matter their position, with compassion and respect, which extends to its
employees, customers, shareholders, and even competitors (Almomani, 2020).
 Emirates
 The vision of Emirates Airlines is “Maintain international recognition as one of the
leading aviation and security services business in the world, and set a benchmark within
the industry.”
 The mission statement of Emirates Airlines is “Commit to safeguarding all customers,
staff and assets against acts of unlawful interference through continuous reviews, training
and education. Implement internationally established industry standards and practices, to
ensure a safe and secure environment while facilitating business growth.”
Analysis of Emirates Airlines Mission and vision statement
The mission statement of Emirates Airlines is “Commit to safeguarding all customers,
staff and assets against acts of unlawful interference through continuous reviews, training and
education. Implement internationally established industry standards and practices, to ensure a
safe and secure environment while facilitating business growth.”
The mission statement of the respective for provides detailed description of
organizational direction towards its stakeholders which is positive factor. On the other hand the
primary focus on workforce and consumers sidelines other stakeholders such as community and
environmental responsibilities of the firm. In the current environment it is important to focus on
sustainability of a company as it helps the firm develop better public reputation (Cowan, K. and
Guzman, F., 2020).
1M1: evaluates the impact of a named organization ’s vision and mission on its strategy.