Strategic Planning for Planitis Shine: Car Wash Industry

This presentation provides a comprehensive strategic plan for Planitis Shine, a sustainable car wash company in Melbourne. It covers various aspects such as market analysis, competitive advantage, marketing strategies, financial projections, and more. The aim of the company is to offer environmentally friendly car wash services and reduce the harmful impact of the industry on the environment.

STRATEGIC
PLANNING
Planitis Shine
We ensure the future life on Earth

CAR WASH INDUSTRY
Introduction of industry
 The revenue of the Detailing and Car Wash
Services industry is increasing in last five
years, due to increasing awareness of the
customers about the environment in terms of
high consumption of water and possibly
instigated by vehicle washing at home.
Comparison B/w traditional car wash and
sustainable car wash
 Traditional car wash business makes use of
water for cleaning the car, whereas sustainable
car wash does not make use or make less use
of water for cleaning the car.

FACTS AND FIGURES
 The revenue of the detailing and car wash
services industry is expected to augment at
the yearly rate of 0.4% in the coming five
years from 2018-19, to around $508.9 million.
This is because the declining availability of the
water has inspired customers to make use of
industrial services in the last five years.

NEED/GAP
 The Australian detailing and service industry
require an increased number of businesses who
can work towards reducing the harmful effect of
the industry on the environment such as
wastage of water, making use of chemical and
toxic products for cleaning and washing the
cars.

COMPANY PROFILE
 The company name is Planitis Shine. Our motto
“We ensure the future life on Earth”
 A sustainable car wash company based in
Melbourne.
 1000 Square feet Hub with a lounge to Hooka
service and Sustainable car wash products.
 Tie up with Sustainable environment clubs in
Australia.

MARKET ANALYSIS
(COMPETITIVE ANALYSIS)
Basis Plantris Shine Company Magic Hand Car Wash
Strength The major strength of Plantris
Shine Company is to offer
waterless car wash services
along with hookah and lounge
facility
Using environment-friendly
repairing and servicing
products.
The Magic hand car wash is
the biggest company in the
car wash industry in terms of
revenue.
The company offers car
services along with the facility
of a café.
Weaknesses Low market presence and
awareness in the market
Excess use of water and other
chemical products which has
a harmful effect on the
environment.

Political Forces
The government of
Australia promotes
innovations and
initiatives of the
entrepreneurs.
Economic Forces
Economic Stability
Social Forces
Changing customer
preference due to
reducing domestic
income.
Technological Forces
Australia is known
all over the world for
its high inventions
and innovations.
Legal Forces
Compliance with the
Department of
agriculture and water
resources laws.
Environment Forces
Environmental forces
comprise climate
change and weather.
MARKET ANALYSIS (PESTLE
ANALYSIS)

Five Forces Impact on Business
The threat of New Entrant High
Threat of Substitute High
Power of Supplier Low
Power of Buyers High
Competition among existing players High
MARKET ANALYSIS (PORTER FIVE
FORCE ANALYSIS)

MARKET ANALYSIS
Target Market
 Shine is focusing on three customer groups
that are car dealerships, local businesses, and
car owners.
 The area where company will establish is
covered with affluent customers, where around
40% of the people earn $70,000 in a year (Bob
In Oz, 2019).

COMPETITIVE ADVANTAGE
 The factors through which Shine will attaining
competitive advantage in the Australian
market are its quality and environment friendly
services to the customers.
 Offering cost effective services in the market
will also support company in attaining
competitive advantage in the Australian
market.

MARKET SEGMENTATION
Market Segmentation is the procedure of dividing the
market into different segments and categories in order to
have a definable segment.
 Demographic Segmentation – Under this
segmentation Plantris Shine Company will segment its
market based on age, income, and family size
variables.
 Psychographic Segmentation – Under this
segmentation Plantris Shine Company will segment its
market based on the lifestyle of people, interest,
opinions, and activities.

PRODUCT LINE
 Dry wash technology (wax & wipe)
 Reduced water consumption
 Aircraft finish for cars.
 Laboratory engineered and tested technology in Us
 Blend of soap, surfactants, wetting agents, plus a
superior sio2 ceramic protective coating.
 Eco friendly – long lasting protection

COMPANY PRODUCTS
Mobile car wash service
Lpg powered engine for steam car wash
Suitable for home service
Cheaper than dry wash technology
Normal carwash – With non toxic detergent
Cheapest car wash.
Franchise from Canadian company Terzano
Eco friendly Car wash Products
Eco touch car wash shampoo
Eco touch waterless car wash
Green earth technologies 01200
White vinegar

OTHER COMPANY FEATURES
Tie up with sustainable organisations
Environment Victoria ( Donating 2 dollars from every customer )
Bendigo and district environmental council
Benalla sustainable future group
Eastern climate action Melbourne
Another attraction – Solar powered – carwash hub.
Energy needed – 220 kwh perday
Reducing energy with solar panels and replacing halogen lights with led
lights
Energy will reduce to 63kwh/ day
The presentation is highlighting the key aspects of the business plan that is
product and service description, marketing strategies, sales strategies,
competitive advantage, staffing, and financial projections.

MARKETING MIX (7P’S)
Product – Use of environmentally friendly
products and waterless services
Price – Economy pricing strategy will be
adopted by the company
Place – The Company will form a strong
supply chain distribution channel in order
to deliver services to the customers.
Promotion – For the promotion of the
services Plantris Shine Company will
make use of advertisement, website and
internet marketing, and word of mouth.

MARKETING MIX (7P’S)
Process – Mobile application, home services, and
services at Plantris Shine hub
Physical Evidence – The physical infrastructure for
car washing and services, registration certificate,
invoices to the customers.
People – The employees of the company are the key
resource which will support business in attaining its
goals.

MARKETING/SALES STRATEGY
 Marketing Strategies – Advertisement, Word of
Mouth, Website and Internet marketing, and
Personal selling
 Sales Strategy – Direct retail services and
Website

SWOT ANALYSIS
Strength
Strong relationship with key partners
Positive image in the eyes of the target
audience
Experienced and trained employees
Use of environment friendly products for
car cleaning
Weakness
Low market presence and awareness in the
Australian market
Lack of market knowledge
Opportunities
Market development in different Australian
states and other countries like Germany
and USA
Capability to decrease the fixed cost
Threats
Presence of number of big players in the market,
which can result in increased competition for the
company.
Global economic downturn can influence the
business of Shine.

STAFFING AND OPERATIONS
(ORGANIZATIONAL CHART)

FINANCIAL PROJECTIONS (KEY
ASSUMPTIONS AND SALES
PIPELINE)
Key Assumptions Year 1 Year 2 Year 3
Number of Employees 8 10 12
Costs 72743 75036 79213
Projected investment 154366
Creditors days Expected 95 85 89
Debtors Days Allowed 35 37 42
Year 1
Sales Pipeline
Sales Direct online Total
Cash $ 1,02,300.00 $ 86,250.00 $ 1,88,550.00
Credit $ 1,77,700.00 $ 1,29,750.00 $ 3,07,450.00
Sales (Online) 48 4500 $ 2,16,000.00
Sales (Direct) 50 5600 $ 2,80,000.00

FINANCIAL PROJECTIONS
(SALES PIPELINE)
Year 2
Sales Pipeline
Sales Direct online Total
Cash $ 48,790.00 $ 76,810.00 $ 1,25,600.00
Credit $ 2,75,710.00 $ 1,53,590.00 $ 4,29,300.00
Sales (Online) 48 4800 $ 2,30,400.00
Sales (Direct) 55 5900 $ 3,24,500.00
Year 3
Sales Pipeline
Sales Direct online Total
Cash $ 36,900.00 $ 58,000.00 $ 94,900.00
Credit $ 2,98,600.00 $ 45,570.00 $ 3,44,170.00
Sales (Online) 48 5300 $ 2,54,400.00
Sales (Direct) 55 6100 $ 3,35,500.00

FINANCIAL RATIOS
Liquidity Ratio Year 1 Year 2 Year 3
Current ratio= Current Assets/Current Liabilities 314410
350741.
5
420889.
8
132269 165953
209293.
4
2.37705
2.11349
9
2.01100
4
Quick ratio= Quick Assets/Current Liabilities 206740 227771 273325
132269 165953
209293.
4
1.56302
7
1.37250
3
1.30594
2
Profitability Ratio Year 1 Year 2 Year 3
Return on Equity= Net Income/ Average
Shareholders' Equity 252641 273269 292978
298841
301054.
8
320123.
5
0.84540
3
0.90770
5
0.91520
3
Return on Asset= Net Income/ Total Assets 252641 273269 292978
561110
509221.
5
701271.
8
0.45025
2
0.53664
1
0.41778
1

FINANCIAL RATIO
Solvency Ratio Year 1 Year 2 Year 3
Debt ratio = total Debt/ total assets 130000 40000 155000
561110
509221.
5
701271.
8
0.23168
4
0.07855
1
0.22102
7
Debt to equity ratio = total Debt/ Total Equity 130000 40000 155000
298841
303268.
5
336978.
4
0.43501
4
0.13189
6 0.45997
Market Ratio Year 1 Year 2 Year 3
price to earning ratio= Market value per share/
Earnings per share 25.2641 27.3269 29.2978
40 40 40
0.63160
3
0.68317
3
0.73244
5
Market value per share = Net profit after tax/
weighted average no of share 252641 273269 292978
10000 10000 10000
25.2641 27.3269 29.2978

FINANCIAL RATIOS
IRR
Year 1 Year 2 Year 3
Annual Cash flow s 154200 88000 -41380
Assume the cost of the Project is -157400 154200 88000 -41380
IRR 26%
ARR
Average Profit 252641 273269 292978 272963
Average Investment 154366 237350 399820 263845
ARR 1.03
Depreciation
Year 1 Year 2 Year 3
Straight line method 263000 165400 288480
at the rate of 10% 26300 16540
123080 6154
165400 16540
22694

COMPANY’S PROGRESS
 Annual Appraisal Situation – The methods
that will be adopted for appraisal of the
employees are Management by Objective, and
Rating scale.
 Hiring Skills – The skills that will be required
for hiring are knowledge about different cars
and cleaning techniques and offering the best
services to the clients.

RISK MANAGEMENT
 Risk management is the procedure of
recognition, examination, and acceptance or
uncertainty mitigation in the decision of
investment. Fundamentally risk management
takes place when a fund manager or investor
evaluates and tries to measure the possible
losses in the investment and takes proper
decisions.

RESEARCH AND DEVELOPMENT
Future Development
Team Structure Research and development
department head and market
analysis team
Methodology Internal and external analysis of
the environment
Platforms used Online and Offline
Milestone The business will be commenced
on 1/07/2019
Upgrades Updates and development of
advanced technology and product
that could be used for washing
car.

CONCLUSION
 The above presentation has presented a
business plan for Shine Company, which will be
involved in offering car washing services to the
customers in Australia. From the analysis, it
has been analysed that the aim of Shine
Company is to make justifiable use of natural
resources and for that company has planned to
not use water for washing cars. In addition to
this, the company will make use of
environmental friendly products which will be
free from chemicals for car washing.

REFERENCES
 Bob In Oz. (2019). How much do you need?
Retrieved from
https://www.bobinoz.com/migration-advice/calc
ulating-your-comfortable-family-income-in-aust
ralia/
 Hill, N., & Brierley, J. (2017). How to measure
customer satisfaction 3rd ed. U.S: Routledge.
 IBIS World. (2019). Car Wash and Detailing
Services - Australia Market Research Report.
Retrieved from
https://www.ibisworld.com.au/industry-trends/s
pecialised-market-research-reports/consumer-g
oods-services/car-wash-detailing-services.html

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