Strategic Planning for Planitis Shine: Car Wash Industry

STRATEGIC
PLANNING
Planitis Shine
We ensure the future life on Earth

CAR WASH INDUSTRY
Introduction of industry
 The revenue of the Detailing and Car Wash
Services industry is increasing in last five
years, due to increasing awareness of the
customers about the environment in terms of
high consumption of water and possibly
instigated by vehicle washing at home.
Comparison B/w traditional car wash and
sustainable car wash
 Traditional car wash business makes use of
water for cleaning the car, whereas sustainable
car wash does not make use or make less use
of water for cleaning the car.

FACTS AND FIGURES
 The revenue of the detailing and car wash
services industry is expected to augment at
the yearly rate of 0.4% in the coming five
years from 2018-19, to around $508.9 million.
This is because the declining availability of the
water has inspired customers to make use of
industrial services in the last five years.

NEED/GAP
 The Australian detailing and service industry
require an increased number of businesses who
can work towards reducing the harmful effect of
the industry on the environment such as
wastage of water, making use of chemical and
toxic products for cleaning and washing the
cars.

COMPANY PROFILE
 The company name is Planitis Shine. Our motto
“We ensure the future life on Earth”
 A sustainable car wash company based in
Melbourne.
 1000 Square feet Hub with a lounge to Hooka
service and Sustainable car wash products.
 Tie up with Sustainable environment clubs in
Australia.

MARKET ANALYSIS
(COMPETITIVE ANALYSIS)
Basis Plantris Shine Company Magic Hand Car Wash
Strength The major strength of Plantris
Shine Company is to offer
waterless car wash services
along with hookah and lounge
facility
Using environment-friendly
repairing and servicing
products.
The Magic hand car wash is
the biggest company in the
car wash industry in terms of
revenue.
The company offers car
services along with the facility
of a café.
Weaknesses Low market presence and
awareness in the market
Excess use of water and other
chemical products which has
a harmful effect on the
environment.

Political Forces
The government of
Australia promotes
innovations and
initiatives of the
entrepreneurs.
Economic Forces
Economic Stability
Social Forces
Changing customer
preference due to
reducing domestic
income.
Technological Forces
Australia is known
all over the world for
its high inventions
and innovations.
Legal Forces
Compliance with the
Department of
agriculture and water
resources laws.
Environment Forces
Environmental forces
comprise climate
change and weather.
MARKET ANALYSIS (PESTLE
ANALYSIS)

Five Forces Impact on Business
The threat of New Entrant High
Threat of Substitute High
Power of Supplier Low
Power of Buyers High
Competition among existing players High
MARKET ANALYSIS (PORTER FIVE
FORCE ANALYSIS)