Performance Evaluation of DeGrandis Sporting Goods

Performance Evaluation
Presentation
DeGrandis Sporting Goods

Introduction
DeGrandis Sporting Goods Project
Portfolio:DeGrandis Sporting Goods is Australia's one of the
largest sporting and exercise equipment retailers. Along with
their own private labelled product range, called DeGrandis,
company sells wide range of popular international brands
including, Nike, Adidas, Puma, ASICS, and more others.
Three Key Projects:
 Project A – DeGrandis Running Shoes
 Project B – Partnership with Australian Olympic
Committee (AOC)
 Project C – Ladybird Sporting Apparel

DeGrandis Strategic Goals
Key Strategic Goals:
 Deliver Brand new shoe under own label for
doubling revenue from sale.
 Become official supplier of sporting equipments
to Australian Olympic Team.
 Introducing environmental friendly sporting
apparel.

DeGrandis Ethical Standards
Key Ethical Standards:
 Prohibits child labour under company's Code of
Conduct (Freeman and Gilbert, 2008).
 Code of conduct prohibits bribery for generating
business.
 Maintaining standards or quality of product.