Developing an E-commerce Website

This assignment provides guidelines and resources for developing an online store. It covers various aspects of e-commerce website creation, including project management using Gantt charts, relationship marketing strategies specific to the fashion industry, research on maximizing product lifespan in a hierarchical structure, and insights into the design process. Additionally, it explores web development planning, online store development examples, and business plan templates for e-commerce ventures.

Strategic project management
2017

Contents
Introduction:...............................................................................................................................2
Features of the website:..............................................................................................................2
Assumptions:..............................................................................................................................3
Constraints:................................................................................................................................3
Requirement Traceability matrix:..............................................................................................3
Project Scope..............................................................................................................................4
Cost Estimation plan:.................................................................................................................4
Resource Requirement Plan:......................................................................................................6
Quality management plan:.........................................................................................................7
Human Resource Plan:...............................................................................................................9
Risk Management plan:............................................................................................................10
Communication Management plan..........................................................................................14
Implementation plan:...............................................................................................................16
WBS.........................................................................................................................................18
Gantt chart:...............................................................................................................................19
Pert chart:.................................................................................................................................19
Conclusion:..............................................................................................................................20
References:...............................................................................................................................21

Introduction:
Siyaram’s enterprise is the textile industry which is efficient in handling blended fabrics
available. The turnover of the company is approximately 936 Cr. The company is working on
designing the ready-made garments for men’s, woman, and home furnishing material. From
the research it has been found that there are 170 showrooms of Siyaram enterprise all over
India. The company is working hard to improve their turnover so they are looking forward for
the central database management system which can handle the availability of the product at
different location.
The purpose of this paper is to introduce an online portal for the “Siyaram’s”. The company
is not having their own online portal for indulging e-commerce into their curriculum. The
electronic trading helps in increasing the turnover of the organization by providing online
shopping facility to their customers. The company is looking forward for an online
application where the customers can also give their own measurement and design for the
development of the cloth according to user requirement and size. The aim of this project is to
develop a best quality shopping portal for the Siyaram organization which helps in enhancing
the company productivity and efficiency. The ecommerce trading is limited for the enterprise.
The organization is not able to provide clothing according to their measurement on their
demand (Ahuja, 2015). The working culture of the Siyaram enterprise can be completely
changed with the deployment of online commercial website.
The development of the online website is justified for carrying over ecommerce transaction
helps in establishing good working structure and elaboration of the customers by managing
the proper communication with the stakeholder of the organization. The customers are
provided with the opportunity to provide their own measurement and design for the
development of the readymade garments. This new feature will be the most attractive point
for attracting the new customer towards the prosperity of the organization.
Features of the website:
 It has been seen that the developed website should be compatible with the laptops and
mobile devices for increasing the responsiveness of the website.
 The interactive design helps in attracting new customers towards the organization
which helps in aiding profit to the turnover of the Siyaram’s enterprise.

 The frequent loading of website pages helps in providing the facility of easy
navigation to the portal of the enterprise (Buhalis, 2015).
 The use of graphics and images is the most attractive point of the customers.
 The navigation facility to other web pages from the home page of the website and
back to the home page.
 The uploading of the measurement by the customer for getting the clothes of their
own size.
 The searching of the cloth and fabric provides the variety of choices to the indulging
customers.
 The easy tracking of the shipping product
 The easy payment system for the online shopping.
 Multiple payment modes like cash on delivery system, debit card system, and credit
card system (Acharya, 2014).
 The new products can be efficiently added and old products can be deleted from the
portal.
 Clear specification of logo helps in developing advanced marketing strategies
 The policies of free shipping ideas help in increasing the sale of the product through
the online medium.
 The popularity of the brand can be improved with the development of the website.
 The innovative ideas can be efficiently added in the development of the website
 The facility of shopping cart is an aid to the shopping facilities provided to the
customer which helps in enabling pick and buy option to them
Assumptions:
 Project sponsor approved the required fund for the development of the project
 Availability of efficient team members who are able to develop an efficient working
system for the enterprise
Constraints:
 Budget allocated to the completion of project activities
 Baseline associated with the completion of the project activities

Requirement Traceability matrix:
Requirement Category Sources Current status
Server Hardware Specification in the
project charter
Not available
Efficient memory
space of the devices
Hardware Specification in the
project charter
Limited
Licence software Software Specification in the
project charter
Limited
Skilled and IT based
working employees
and team members
Human Resources Specification in the
project charter
Limited
Project Scope
The scope of the project is to design an online working portal for the Siyaram’s enterprise to
support ecommerce. The customer should have the advantage of putting their measurement
on the portal to get the clothing according to their size and desire. The customer can be their
own designer for their preferred cloth. The new system will change the working environment
of the enterprise. The in-time delivery of the project increases the customer reachability and
point of attraction.
Cost Estimation plan:
The cost approved by the project owner and project sponsor is around $ 250,000 for the
development of commercial website for the Siyaram enterprise. The consideration should be
given on the availability of the hardware and software resources with the professional experts
for managing the utilities in the efficient manner. The designing of the website is the crucial
phase for the development of the website because it focuses on the key requirement of the
customers with the minimum cost spends on each phase. The estimation of the cost should be
equipped with the every phase incurred in the development of the website. The reduction in
the cost from the potential processes helps in including new areas of functionality to the
proposed system without the inclusion of any extra cost. $ 12000 can be used for the
enhancing the website in the future according to the changing requirement of the customers.
The efficiency of the website can be improved with the with the effective utilization of the

financial statement. The cost can be reduced with the effective management of coordination
between different participating units in the complete scenario of the development of the
online commercial website. The availability of the resources on time helps in completing the
project within time and cost estimated by the project owner.
Name of the project: Online Commercial website for the Siyaram’s Enterprise
Income or Funds Amount
Funding from project Sponsor $ 200000
Funding from project owner $ 50,000
Total Income $ 250,000
Expense cost Amount
Planning strategies $ 50,000
Designing $ 20,000
Hiring of the skilled expertise employees $ 15000
Human resource management program $ 20000
Training and development program $ 10000
Availability of hardware and software $ 60000
Promotional and marketing strategic plan $ 7000
Quality management plan $ 20000
Risks management plan $ 10000
Procurement management plan $ 10000
Supply chain management plan $ 16000
Total estimated Expenses cost $ 238,000
Left Over $ 12000
The following table shows the cost associated with the participating units in the development
of the online website for the Siyaram’s organization.
Activities Sub-activities Cost
Project management Project manager $ 6000
Project team members $ 8000
Contractors and suppliers $ 6000
Hardware cost Handheld devices $ 60000

Server $ 12000
Software Use of licensed software $ 15000
Inclusion of software
development program
$ 75000
Testing $ 8000
Training and development
program
Trainee cost $ 45000
Travel Cost $ 6000
Project team members $ 25000
Reserves $ 12000
Resource Requirement Plan:
The designing of the website is the crucial phase for the development of the website because
it focuses on the key requirement of the customers with the minimum cost spends on each
phase. The proposed website is composed of many features like e-payment management
system, online details of the product, comparison of prices with different websites, online
measurement of customer’s size, customer can provide their own ideas for designing of the
cloth, online account of the customers, shopping cart facility, rating system of the product,
and many more. The management of the risks helps in increasing the expectation of the
customers. The availability of the resources can help in maintaining the demand and supply
to complete the project within approved budget and time schedule.
Tasks undertaken Resources used Skills required for activities
Designing of the layout of
the website
External resources Design capabilities of the
website
Management of the website
content
2 internal staff Programming language skills
Collecting images 2 internal staff Image gathering
compatibility
Installation of the internet
accessing program
External resources Capability of the web
designing

Installation of required
hardware and web server
External resources Installation of the required
hardware
Installation of the required
software and the web server
External resources Installation of the software
on the web server with its
required configuration
Installation of the content
management
External resources Configuration of the content
management program
Quality management plan:
The quality is the vital concept of developing a website. The quality standards help in raising
the efficiency of working criteria for the project owner and the customers. The new
application is designed on the basis of customer perspective view. It is going to provide a
facility to the customers where they can give the measurement and designing concept of their
own. They can buy the cloths according their requirement by sitting in their house only. The
process of quality control is used for managing coordination between the operational units of
the working environment of the business. The following flowchart shows the testing methods
used for controlling the quality of the website:

It keeps a full eye on the supplier chain management program (Kodali, 2007). Customer
relationship management program, and procurement management program. The use of
quality control helps in providing good quality product at the end of the project development
life cycle. The measurement of quality control depends on the project planning status report.
The required correction should be included in the processes for managing the consistency of
the designed websites. The isolation of the processes involves the quality analysis program
for measuring the efficiency of the website according to the demand of the project owner
(Lionel, 2012). We are working in the direction for providing periodically updates for the
designing of the website which is comprised of features like e-payment, online booking of the
order, online measurement of clothes, and others. The quality policies standards helps in
reducing the risks associated with the project. The improved decision making capabilities of
the manager helps in raising the satisfaction level of the owner and the customers (Mitchell,
2014). The focus should be given on the in-scope and out-scope activities which are required
for the efficient quality website.
Quality management plan

Human Resource Plan:
The roles and responsibilities should be divided according to the skills and expertise of the
employees. The designer of the website should possess complete knowledge about the CADD
system for the development of the wireframe model of the website (Hasan, 2011). The
wireframe model of the website is equipped with the inclusion of in-scope activities and
exclusion of out-scope activities. The wireframe model gives the clear details of the final
output. It helps in reducing risks associated with the project early in the development life
cycle of the website. The meeting should be arranged between the different participating units
for managing the coordination between the project activities to get the required output.
Quality development plan Activities related to quality
assurance
Activities related to
quality control
Development of quality
strategies
Development of
checklists which are
required features of the
online application for
Siyaram’s website
Standards used for
developing the website
Development of test
plan
Development of test
design
Focuses on operational
policies
Development of the flow chat
Development of test plan and
use cases
Development of quality
improvement plan
Development of skills and
quality
Development of operational plan
Development of working results
Development of inspection and
pilot results
Development of enhanced
decision making capabilities.

Name Position Internal /
External
Project role Contact information
John Stephen Vice
President
Internal Project
sponsor
[e-mail]
Graham Bell CEO Internal Senior
manager
[e-mail]
S. Shacklett Project
Manager
Internal Managing the
project
activities
[e-mail]
R. Donald Project
quality
manager
Internal Focuses on
managing the
quality of the
project
[e-mail]
Ronald
Williams
Project Risks
manager
Internal Focuses on
risks
associated
with the
development
of the design
[e-mail]
K. Perkins Project cost
manager
Internal He is working
on estimating
the cost
associated
with the
project
[e-mail]
David
Thomson
Human
Resource
manager
Internal He focuses on
the recruitment
policies for
increasing the
efficiency of
the project
[e-mail]

Risk Management plan:
The risks management plan helps in identifying the risks associated with the development of
the website (Goto, 2012). It has been seen that the major risks are associated with the
technical department and the creation of design logic. The cost should be accurately
estimated to limit the changes in the cost associated with the activities. The development of
the scope should be around the requirement specification plan approved by the customers and
owner. It helps in adding and removing features of the website according to the demand of
the user. The wireframe model gives the clear details of the final output (Vatrapu, 2014). It
helps in reducing risks associated with the project early in the development life cycle of the
website.
Categories of risks Description
Technical risks associated with the
development of the website design
Inadequacy in identifying the correct
requirement specification plan
Inaccuracy in the development of the design
Unavailability of the technical equipment
Risks associated with the design logic Inadequacy in the development of the design
logic for the website development process
Risks associated with the design management
policies
Uncertainty in the availability resources and
equipment
Risks associated with the market policies The customers are unaware about the online
portal of the Siyaram company
Risks associated with the financial funding Uncertainty in the price associated with the
availability of the equipment.
Risks associated with the time management
plan
Inefficiency in the time schedule
management plan for the activities required
for the completion of online development of
website
Risks associated with the Scope management
plan
The in-scope and out-scope activities are not
clearly identified
Risks associated with the quality standard The quality standards are not well developed
Risks associated with the communication The communication methods are not well

plan used for delivering relevant information
The following table shows the evaluation of risks associated with the deployment of the
project activities.
Risks Likelihood of
risks
Evaluation of
risks
Risks
management
plan
Review
Technical risks Possibility in the
planning phase
Medium The designing
activities should
be managed
properly
The designing
activities should
be reviewed for
establishing
good
coordination
between
activities
Risks associated
with the design
logic
Possibility in the
designing phase
High The design logic
should be based
on requirement
specification
plan
The designing
activities should
be reviewed for
establishing
good
coordination
between
activities
Risks associated
with the design
management
policies
Possibility in the
designing phase
Low Poor
communication
should be
handled
properly
The policies and
standard should
be developed for
the development
of the website
Risks associated
with the market
policies
Marketing phase Low Inefficiency of
the marketing
strategies should
be resolved
The relevant
data should be
collected by
analysing the
global market

Risks associated
with the
financial
funding
Cost estimation
phase
High The cost should
be allocated to
the resources by
analysing the
clear details of
the fund
The review
procedure
should be
implied on the
deployment of
cost estimation
plan
Risks associated
with the time
management
plan
Scheduling of
the activities
High The decision
making
capability of the
manager should
be improved by
providing
relevant
information to
him
The estimation
of the
completion time
should be
estimated by
reviewing the
previous time
required for
completing the
potential
activities
Risks associated
with the Scope
management
plan
Project scope is
not properly
developed due
to the poor
estimation of
customer
requirement
High The scope
development
should be based
on the
requirement
plan of owner
and the
customers
The in-scope
processes and
out-scope
process should
be reviewed for
increasing the
efficiency of the
project
Risks associated
with the quality
standard
Possibility of
risks is
associated with
the quality
management
plan
Low The owner
should analyse
the requirement
of the customers
to check the
checklist of the
website
developed for
The checklist
should be used
for determining
the quality
standard of the
processes.

estimating the
quality of work
provided
Risks associated
with the
communication
plan
Poor
communication
policies and
platform used
Low The open forum
should be
deployed for
even sharing of
views, thoughts,
and opinion to
enhance the
communication
procedures.
The informal
and formal
methods should
be used for
enhancing the
communication
methodology.
The figure below shows the risk breakdown structure associated with the development of
online website for the Siyaram’s organization.
The following table shows the risk level associated with the different project activities:

Communication Management plan
The effective management of the communication plan helps in satisfying the requirement of
the customers and the project owner to its full extent. It helps in providing the feeling of
oneness to the working employees and helps in remain connected with the developing of
website. It helps in raising new ideas, opinion, thoughts, and innovation required for the
effective online application for the Siyaram’s industry. The development of the
communication model helps in providing required updates for project documentation. The
arrangements of meetings and conferences help in knowing the actual requirement of the
stakeholder (Frendberg, 2013). The relevant information can be collected with the extensive
material used for handling the project. The technologies are available according to the
requirement of the business need. The management of the risks helps in increasing the
expectation of the customers (Chaosui, 2013). The cost effective plan can also be developed
with the inclusion of open communication platform. It can play vital role in reducing cost
associated with the deployment of the resources required for the development of the online
portal for the Siyaram’s enterprise. The meeting should be arranged for the daily, weekly, and
on the periodic basis. The technical drawing of the project helps in taking the communication
in the right direction (Ronald, 2015).
The following table shows the communication management plan which is scheduled for the
effective development of the online portal for the Siyaram’s organization.
Data gathering
(What)
Participating
units
Methods used
for delivering
Frequency
(When)
Responsible
person

(Who) relevant
information
(How)
Information
related to the
development of
project such as
requirement
specification
plan of the
customers and
owner to set the
features of the
online
application
Project Team
members
Management of
share points
Conferences
arranged for
taking required
decision on the
development of
the project
As required Project manager
Status of the
project
Planning team
Project planning
manager
Email
Reports
Daily Project planning
manager
Setting Agenda
for the project
and identifying
minutes of the
meeting
Team members
Steering
committee
Emails
Meeting
Conferences
Monthly Project manager
Scheduling of
the activities
Steering team
Project planning
manager
Share point
Meetings
As required Project planning
manager
Project quality
management
Project quality
manager
Project manager
Project owner
Meeting for
setting quality
standards
Initial stages of
the project
Reviewing in
the later stages
of the project
Project quality
manager
Project risk
management
Steering Risks
assessment
As Required Project sponsor

plan committee
Project Sponsors
matrix
Minutes of
meeting
Risks mitigation
plan
Project Cost
estimation plan
Cost control
team
Cost estimation
plan
Cost status
report
Monthly Project manager
Implementation plan:
The website will be successfully deployed for the commercial purpose of the customers and
the owner. The effective designing and quality standards help in providing the best output of
the designing phase. The focus should be given on planning phase for knowing the actual
requirement of the owner (Cademan, 2012). It helps in identifying the features to be included
in the website. The proposed website is composed of many features like e-payment
management system, online details of the product, comparison of prices with different
websites, online measurement of customers size, customer can provide their own ideas for
designing of the cloth, online account of the customers, shopping cart facility, rating system
of the product, and many more. The implementation of the website is comprised of many
activities which are categorised as configuration and testing of the website, go-live with the
deployment schemes, reviewing of the mapping processes, conversion of data, acceptance
testing of the project, manipulation required in the final developed design of the website,
assessment of activities, division of responsibilities, techniques used for data migration,
processes used for financial management, and others. The focus should be given on
configuration management schemes for the effective utilization of the ideas and innovation
required by the project owner in their commercial website. The following diagram shows the
implementation plan of the developed website.

WBS
Development of the online portal for the Siyaram’s
Textile industry
Project
planning
phase and
concept
development
Designing of
the website
Development
of the
website
Roll out of
activities
Supporting
activities
Evaluation of
the current
working
structure of
the Siyaram’s
Enterprise
Analysis of
the
requirement
of owner and
the customer
Designing of
the features
required in
the online
portal
Development
of the project
plan
Customer and
the owner
requirement
plan should
be taken
under
consideration
Development
of the project
team
Analysis of
the
requirement
specification
plan with the
expected
outcome
Determining
of the quality
standard
according to
the owner
requirement
Designing of
the content
management
program
Designing of
the system
requirement
Designing of
the user
requirement
and the
owner
requirement
Development
of the risks
register table
Clear
description of
the risks
associated
with the
project
Determining
and designing
of the risks
matrix
Designing of
the risks
mitigation
strategies
Division of
roles and
responsibilitie
s
Training and
development
program for
expertise
Coordination
of activities
Decision
making
capabilities of
the higher
authority
Adequate
staffing
Adequate
management
of hardware
and software
required
Gathering of
relevant
information
Determining
the recipient
who are
participating
in the
development
plan of the
project
Methods
used for
delivering
required
information
Frequency of
meeting
Key
responsibilitie
s of the
participating
units

Gantt chart:
Pert chart:

Conclusion:
The Siyaram’s company is looking forward for an online application where the customers can
also give their own measurement and design for the development of the cloth according to
user requirement and size. The purpose of this paper is to focus on quality, risks, cost, and
resources associated with the development of the commercial website. The proposed website
is composed of many features like e-payment management system, online details of the
product, comparison of prices with different websites, online measurement of customer’s
size, customer can provide their own ideas for designing of the cloth, online account of the
customers, shopping cart facility, rating system of the product, and many more. The
management of the risks helps in increasing the expectation of the customers. The cost
effective plan can also be developed with the inclusion of open communication platform. It
can play vital role in reducing cost associated with the deployment of the resources required
for the development of the online portal for the Siyaram’s enterprise.

References:
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Sep. 2017].
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